The STR Sisterhood

By: Stacey St. John
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  • Summary

  • Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!
    Stacey St. John
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Economics Leadership
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Episodes
  • The Midterm Rental Shift: Insights and Innovations with Vivian Yip

    The Midterm Rental Shift: Insights and Innovations with Vivian Yip
    Nov 19 2024
    Tired of the constant churn and unpredictability of Airbnb and short-term rentals? It might be time to explore mid-term rentals! In this must-listen episode, I sit down with the "Queen of Midterm Rentals," Vivian Yip, as she shares her journey from the corporate world to mid-term rental success. Vivian unveils the strategies behind her incredible growth, from managing booking calendars to dynamic pricing and guest screening techniques, all tailored for mid-term rental excellence. Gain powerful insights into how mid-term rentals offer a stable, profitable alternative to short-term investments. Whether you’re an Airbnb host looking to diversify or an investor ready to expand into new rental opportunities, this episode provides essential knowledge to help you maximize your income potential and navigate this evolving industry with confidence. Tune in and take the first step toward transforming your rental strategy! HIGHLIGHTS AND KEY POINTS: [01:44] A short introduction about our guest Vivian Yip [03:42] Vivian’s talks about the challenges with OTAs and why she shifted to Midterm Rentals [06:00] The creation of the Hestia brand to represent high-quality midterm rentals [07:21] Vivian talks about Hestia and how hosts can join the network [09:43] Vivian reflects on her transition to midterm rentals and the changes it brought to her property management approach [11:34] How Vivian effectively manages midterm rentals and the differences with STR [12:56] The guest screening process in the MTR space when dealing with last-minute bookings [16:13] Vivian shares the strategies in managing calendars and pricing for midterm rentals [20:07] Vivian discusses the demand for midterm rentals and the current state of the market [22:52] The importance of strategic planning and key considerations when investing in single-family homes for midterm rentals [28:15] What are the best practices for cleaning MTRs in comparison to STRs [30:40] How Vivian see the future of the MTR space with the development of a new OTA [31:49] The lightning round Golden Nuggets: “Screen your clients or screen your guests, because in midterm rentals, now you're moving into tenancy, and you're not properly screening them, you're going to have a problem.” “"Calendar management is the most important thing you can do in the midterm rental space.” “When someone makes a booking with you on Airbnb, the terms and conditions are between the guest and Airbnb. The terms and conditions are not between you and the guest. So signing on to a property management system is going to be a huge benefit to your midterm rental business, because now there's a contract between you and the guest.” Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    40 mins
  • Profitable, Guest-Centric Short-Term Rental Design with Erica Dike

    Profitable, Guest-Centric Short-Term Rental Design with Erica Dike
    Nov 12 2024
    In this episode, I sit down with short-term rental expert and interior designer Erica Dike, whose journey from NASA engineer to vacation rental designer is nothing short of inspiring. Erica dives into her data-driven approach to creating Airbnb properties that deliver stunning aesthetics and exceptional guest experiences. She shares invaluable insights on understanding your target market, maximizing your investment returns, and elevating guest satisfaction. Discover Erica's top tips for transforming your Airbnb or vacation rental into a guest-centric oasis. From functional furniture placement to cost-effective upgrades, Erica reveals practical strategies to help you stand out in the competitive short-term rental market. Whether you’re a seasoned host or just stepping into the world of vacation rentals, her expertise will provide a roadmap to success, making this episode a must-listen for anyone aiming to optimize their short-term rental investment. Tune in for actionable advice that will inspire you to elevate your Airbnb business and create unforgettable guest experiences! HIGHLIGHTS AND KEY POINTS: [02:07] A short introduction about our guest Erica Dike [02:43] How Erica started in interior designing and in the short-term rental industry [06:41] Erica talks about her “data-driven design formula” [11:13] Creating a vacation rental space that maximizes value for guests [14:55] How Erica gathers data on guest preferences when designing a vacation rental [18:48] Erica discusses the common mistakes in vacation rental designing [21:46] Erica shares the strategies for designing vacation rentals on a tight budget [27:38] The importance of optimizing spaces in vacation rentals for maximum guest comfort [32:56] Erica shares cost-effective design upgrades that improve the guest experience and boost ROI [38:49] Erica discusses the importance of identifying a target market for vacation rentals [42:19] The lightning round Golden Nuggets: “When you are designing a vacation rental, it's very different from a residential property, because you're not designing it for a set person, and you also are having to design something that's going to market itself.” “It's important to kind of weigh out your budget, the property you're looking at, the number of guests, the experience you're going to be able to convey to them before you pull that trigger.” “When you're designing your vacation rental, you are not staging it, because staging highlights the property. When you're designing a vacation rental, you're designing an experience.” “Provide value in every area of your life, because you never know what that's going to turn into, and even if it doesn't turn into something, that builds your legacy; that’s how people remember you.” Let’s Connect! Website: ericaooh.com Instagram: https://www.instagram.com/ericaoohdesigns Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    50 mins
  • Vision, Grit, and Strategy: Brittany Hailey’s Secrets to Building a Short-Term Rental Empire

    Vision, Grit, and Strategy: Brittany Hailey’s Secrets to Building a Short-Term Rental Empire
    Nov 5 2024
    In this episode, join me for an inspiring conversation with the incredible Brittany Hailey, a mom of two young boys who has built a multi-million dollar short-term rental business from the ground up. Brittany's story is nothing short of awe-inspiring. She'll take you on a journey from finding a creative solution to avoid low-income housing, to managing a newborn while launching her first client, all the way to scaling her business to 40+ properties. Her story is a testament to the power of vision, grit, and surrounding yourself with the right support. You'll learn Brittany's secrets to navigating the real estate market, how she built a rockstar team to handle the day-to-day, and the mindset shifts that allowed her to truly thrive. Whether you're a seasoned short-term rental pro or just getting started, Brittany's insights are pure gold. This episode is a masterclass in scaling a short-term rental business the right way! HIGHLIGHTS AND KEY POINTS: [01:57] A short introduction about our guest Brittany Hailey [02:55] Brittany shares how her short-term rental journey started [06:48] How Brittany’s business opportunity expanded without the need of marketing [08:03] Brittany shares how she identified a gap in the market and developed a successful unique selling proposition [12:35] How Brittany familiarized herself with the short-term rental market and the importance of continuous learning and adaptability [13:58] Brittany discusses how she managed her time while raising a newborn and building a business [17:47] The importance of having a vision for the future and how it has guided Brittany’s journey [20:46] Brittany discusses the challenges and strategies involved in scaling her business [26:47] What are the various systems and software Brittany uses to manage her property management business effectively [32:10] Brittany talks about one of the biggest challenges she had and how she navigated it [36:16] Valuable advice from Brittany for someone starting their journey in real estate or property management [40:04] The lightning round Golden Nuggets: “The more you know the market, the better you can price your units; the better you know what's going on, the more you can get in front of people.” “We always have to be in a learning mode, because without that continuous growth, you end up actually going backwards.” “Having some kind of guide and having someone that can help you navigate, if that's not your forte, is really important, and can be really helpful.” “My father has always told me to work and act with empathy; and I think that has gotten me farther than anything else is treating people with empathy and working with honesty.” Let’s Connect! Website: boutiquemountainhomes.com Instagram:https://www.instagram.com/brittany_hailey/
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    54 mins

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