The Rock Fight: Outdoor Industry & Adventure Sports Commentary

By: Colin True - outdoor industry journalist
  • Summary

  • The Rock Fight – not just another outdoor or adventure podcast; it's a full on rebellion. We’re here for those inside and outside the outdoor industry. Outdoorsy listeners who are tired of the same worn-out paths. If you want to hear honest discussions that mirror the candid outdoor industry banter you have after a long hike in the wilderness, cracking the cooler while loading the bikes, sharing the ski lift with a stranger, waxing your board at the beach, jumping off rocks into the river, or over a beer at the bar...you've found your tribe. The Rock Fight will dissect the latest headlines to come out of the outdoor industry. We'll weigh in on topics other outdoor media companies avoid like the plague. We'll also hit the things outdoorsy folks care about like pop culture, gear, footwear, apparel and even more important topics like debating the ideal attire for an adventure on the ice planet of Hoth. Our discussions are as diverse as they are real. We’re challenging the conventional, offering a fresh perspective on outdoor industry topics you won't hear anywhere else. The outdoor industry has been stagnant for too long. Missing out on The Rock Fight is missing out on the evolution of outdoor media.
    Copyright 2024 Colin True - outdoor industry journalist
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Episodes
  • Climate Change Claims French Ski Resort, Congress Gets Graded & Gravel Bikes Get Bouncier
    Nov 6 2024

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin run through topics and headlines to come out of the outdoor adventure community over the past week or so including a French ski resort that has closed due to climate change, grades for Congress when it comes to National Parks, and Hipcamp's acquisition of BookOutdoors.

    Here's the full list of topics with time codes:

    • 4:49 - Congress gets graded on their record when it comes to National Parks
    • 11:51 - Specialized releases new suspension technology for Gravel Bikes
    • 20:19 - Hipcamp acquires Bookoutdoors
    • 25:50 - French ski resort shuts down due to impacts from climate change
    • 34:08 - The Parting Shot

    Hurricane Helene Relief Links:

    • Fuel Goods
    • Outdoor Business Alliance Hurricane Relief Fund
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

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    45 mins
  • HeyDude: A $2.5 Billion Footwear Fumble? Plus: prAna Is Channeling The Gap & Vans Gets Technical
    Nov 4 2024

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens the show reflecting on the latest earnings report from Crocs that details how their $2.5 billion investment, HeyDude, has not been faring too well.

    Then he and producer Dave explore how HeyDude's limited demographic and marketing could end up making the whole thing a risky investment for Crocs.

    They then comment on a listener email that identified prAna as another possible outdoor industry zombie brand and ponder why Columbia is doing things differently with them when compared to what Mountain Hardwear is up to.

    Finally they talk about Vans entry into the technical hiking market with their new shoe that is based on the classic Old Skool.

    Lastly they wrap things up with their Parting Shots!

    Chapters:

    • 01:49 - Will HeyDude end up being worth the $2.5 Billion it was bought for?
    • 21:37 - Prana: The Zombie Brand of the Outdoor Industry
    • 30:24 - Vans Enters the Hiking Shoe Market
    • 38:15 - The Parting Shot

    Hurricane Helene Relief Links:

    • Fuel Goods
    • Outdoor Business Alliance Hurricane Relief Fund
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    Show more Show less
    43 mins
  • A New Outdoor Brand For The "New Woman In The Outdoors"
    Nov 1 2024

    Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Producer Dave are joined by the founders of SENIQ; a new brand focused on making outdoor apparel for women.

    It's not a secret that for much of the Outdoor Industry's history the primary directive when it came to apparel or footwear for women was to take something made for men and 'shrink it and pink it'. Even though there have been a number of advancements in recent years for female adventurers, there is still a long way to go.

    That is why Madison Hilson and Tina Thompson started SENIQ. A women's outdoor apparel brand with a modern twist.

    On today's episode they discuss how their time working at Victoria's Secret and Backcountry, led to creating a brand that prioritizes fit, function, and style for the modern outdoorswoman.

    Hurricane Helene Relief Links:

    • Fuel Goods
    • https://outdoorbusinessalliance.org/
    • GoFundMe for Bubba O'Learys
    • Western North Carolina Hurriance Helene Resource Guide
    • East Tennessee Foundation Relief Fund

    Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

    Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

    Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

    Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

    Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

    Show more Show less
    49 mins

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