• The Rise and Fall of Mervyn's

  • Oct 10 2020
  • Length: 6 mins
  • Podcast

The Rise and Fall of Mervyn's

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  • Summary

  • Big Brands. Small Prices. That was the catchy slogan of Mervyn’s. The chain essentially pioneered the branded apparel discounting concept and grew rapidly on the West Coast. But it seems that it could not take the heat from the rise of other discount chains. The chain finally filed for bankruptcy in 2008. So, what really went wrong along the way? Let’s dive in.

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