Building Relationships in Coaching and Authentic Marketing Techniques

In this episode, John and Angie delve into effective and authentic methods for bringing new clients into your coaching world.

They emphasize relationship marketing over traditional hard-sell techniques.

The conversation covers the importance of warm and cold leads, the pitfalls of spammy marketing, the value of building trust, and strategies to maintain authentic connections with potential clients.

They also discuss the role of podcasts and referrals in client acquisition.

John and Angie agree that while building relationships is paramount, the approach and communication strategy should align with one's true self for genuine client engagement.

Do you have something to say on this topic or questions we didn't cover? Leave us a voicemail. It's free to do and if we like it we might feature you on the show. Go to https://speakpipe.com/thecoachingclinicpodcast and we look forward to hearing from you.

keywords

coaching business, building relationships, curated professional image, selling the outcome, authenticity, relatability, referrals, believing in yourself

takeaways

• Building relationships and creating a curated professional image are key to bringing new clients into your coaching business.
• Sell the desired outcome to clients and focus on being authentic and relatable.
• Referrals are a powerful way to bring in new clients, so ask for them in the right way.
• Believe in yourself and your ability to help others, and communicate that belief to potential clients.
• Stay tuned for a big surprise that John and Angie have in the works!

titles

• The Power of Referrals
• A Big Surprise in the Works

Sound Bites

• "I grab my lasso, I jump on my horse and I go wrangle me some clients."
• "The most important thing you can do is to focus on building the relationship."
• "Sell the destination and not the flight."

00:00 Introduction and Unusual Client Acquisition Methods

01:49 The Importance of Relationship Building in Business

02:44 Differentiating Between Cold and Warm Leads

03:46 Creating Valuable Content and Avoiding the Content Treadmill

04:27 The Role of Authenticity and Vulnerability in Marketing

04:46 The Power of Person-to-Person Marketing

09:13 Selling the Destination, Not the Flight

13:27 The Challenges of Maintaining Client Relationships

14:42 The Impact of Podcasting and Guest Appearances

16:22 Navigating the Digital Age of Marketing

30:26 The Importance of Referrals and Recommendations

35:18 Conclusion and Upcoming Surprises