Welcome to Lookers into Bookers, the podcast where we help you turn potential customers into loyal customers.

In today’s episode, we’re diving into The Real Cost of Managing Your Own Marketing. If you’ve ever wondered just how much of your revenue should be going toward marketing, especially when you’re starting out, this episode is for you. We’ll explore why allocating a significant portion of your revenue is essential for building your brand and generating leads in those critical early years.

But it’s not just about the money; managing marketing in-house comes with hidden costs, like the time and steep learning curves that can take your focus away from growing your business. We’ll also discuss how marketing costs should decrease as your business gains traction and how outsourcing to an agency can provide the expertise you need for better returns, especially if you’re growing fast or need specialised skills. Stay tuned as we break down the true value of investing in your marketing strategy!

Read the full article here: https://www.linkedin.com/pulse/real-cost-managing-your-own-marketing-chris-torres-kk6ke/?trackingId=X1FuqDPFQtqCSXffdQ9COw%3D%3D

Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.

In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.

Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9