In today’s Business News of the week episode, host Ryan Alford welcomes co-host Chris Hansen to the studio for an engaging and wide-ranging conversation. The episode kicks off with a lively debate about the appropriateness of wearing sports jerseys, setting a light-hearted tone. From there, the discussion delves into financial news, focusing on recent developments with XRP and the Bitwise XRP ETF. They also tackle broader challenges in the cryptocurrency market, including a significant incident in Argentina.

Shifting gears, the duo explores the rising interest in sports cards as collectibles, sharing personal anecdotes and the thrill of uncovering valuable finds. With a mix of humor, insight, and relatable stories, the episode makes complex topics approachable and keeps listeners entertained throughout.

• Discussion of health and wellness trends, including cold plunges and their benefits.
• Analysis of current business news and the impact of government policies on companies.
• Exploration of emerging beverage trends, particularly healthier alternatives to traditional sodas.
• Examination of the intersection of sports and music, focusing on the Golden State Warriors' record label.
• Nostalgia-driven fashion trends, specifically the resurgence of vintage sports jerseys.
• Insights into the cryptocurrency market, including XRP and the Bitwise XRP ETF.
• Overview of recent challenges in the cryptocurrency space, particularly in Argentina.
• Discussion on the growth of the sports card market and its appeal as collectibles.
• Personal anecdotes related to sports jerseys and the culture surrounding them.
• Emphasis on the importance of patience and a long-term perspective in investing.

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Join media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.

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In this episode of "Right About Now," host Ryan Alford speaks with Steve Pratt, author of "Earn It: Unconventional Strategies for Brave Marketers." They discuss the critical need for brands to earn attention in a saturated content landscape. Pratt emphasizes the importance of creating valuable, engaging content that builds trust and long-term relationships with consumers. He advocates for "creative bravery" in marketing, urging brands to set high standards for their content. The conversation highlights the pitfalls of short-term marketing strategies and the necessity of understanding and genuinely connecting with the audience to achieve lasting business success.

• Importance of earning attention in marketing
• Challenges of a saturated content landscape
• Evolution of marketing strategies from interruptive advertising to content-driven approaches
• The significance of authenticity and value in marketing
• Building trust and relationships with consumers
• The pitfalls of short-term marketing strategies
• The concept of "sampling" in content engagement
• Creative bravery in content creation
• Understanding audience needs and preferences
• Differentiation through innovative content formats

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Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.ryanisright.com

Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.

In this special Valentine's Day episode of "Right About Now," host Ryan Alford and co-host Chris Hansen explore the economic implications of the holiday. They discuss consumer spending trends, noting that Americans are expected to spend billions on gifts, dining, and experiences. The conversation also touches on broader business news, including tariffs and inflation. Additionally, they delve into the impact of the Super Bowl on advertising revenue and share personal anecdotes about sports card collecting. The episode combines humor, insightful analysis, and practical advice, making it a compelling listen for those interested in the intersection of business and culture.

• Economic implications of Valentine's Day in 2025
• Consumer spending trends related to Valentine's Day
• Statistics on average household spending for the holiday
• Popular gifts and dining habits associated with Valentine's Day
• Impact of Valentine's Day on local businesses and retail
• Unique and unconventional celebration ideas for Valentine's Day
• Broader business news, including tariffs and U.S.-China trade relations
• Discussion on inflation and interest rates in the current economic climate
• Super Bowl viewership and its advertising revenue impact
• The intersection of consumer spending, economic trends, and cultural events

If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.

Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.

Learn more by visiting our website at www.ryanisright.com

Subscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford.