In today's episode of The Private Practice Success Podcast, Gerda tackles the age-old question that every private practice owner will wrestle with at some point in time and that is whether to have or not have a waitlist.

Join Gerda as she dives into the pros and cons of maintaining a waitlist, drawing from her extensive experience as a group practice owner and business consultant to allied health professionals.

In this Episode, you will learn (among others):

• When, how & why to have a waitlist, as it applies to both solo and group practice owners.
• How to implement a proactive and ethical waitlist management process.
• Strategies to balance client demand and availability.
• Insights into aligning your waitlist with your business vision.
• How to support waitlisted clients through value-add strategies.

Who This Episode Is For:

• Solo practitioners looking to manage client demand effectively.
• Group practice owners wanting to optimise their waitlist strategy.
• Clinicians interested in ethical client management.

Gerda shares practical advice and personal insights to help practice owners navigate the complexities of waitlist management. This episode is essential for anyone looking to enhance their practice's efficiency and client satisfaction.

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In today's episode of the Private Practice Success Podcast, Gerda delves into the 5 Levels of Private Practice Development - a framework designed to guide practice owners through the various stages of business growth and expansion.

Drawing on insights from over a decade of working with psychology and allied health group practice owners, Gerda provides a comprehensive overview on how understanding these levels informs strategic and tactical decision-making.

In this Episode, you will learn (among others):

• The significance of identifying your current Level of Private Practice Development
• How benchmarking your practice can guide business growth and highlight areas for improvement.
• The importance of applying level-specific strategies and tactics to ensure sustainable progress.
• Discover the developmental crises associated with each level and how to navigate them.
• Learn how to avoid the pitfalls of rapid growth by establishing solid foundations.

Who This Episode Is For:

• Established group practice owners seeking to refine and up-level their business strategies.
• Clinicians interested in understanding the levels and hence stages of private practice development.
• Practice owners who want to create a sustainable and profitable practice.

As always, Gerda shares practical advice and personal experiences to help practice owners benchmark their current position and plan for future success. This episode is a must-listen for anyone looking to build a thriving and sustainable private practice.

Special Bonus:

Download the first two chapters of Gerda's book, "The 7-Figure Practice," for FREE!

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In this episode of the Private Practice Success Podcast, Gerda explores the crucial transition of reducing clinical hours as a practice owner in order to focus on business growth and leadership. More specifically it delves into finding the balance between clinical work and the responsibilities of running a group private practice, and doing so in an ethics and values-aligned manner.

In this Episode, you'll learn (amongst others):

• Why and when practice owners should consider reducing their clinical hours.
• The importance of balancing clinical duties with leadership responsibilities.
• Strategies for communicating changes to clients in an ethical and supportive manner.
• The potential pitfalls of taking on too many clinical hours and how to avoid them.

Who This Episode Is For:

• Practice owners looking to transition from clinical work to business management.
• Group practice owners seeking to balance leadership responsibilities with client care.
• Clinicians interested in understanding the dynamics of reducing clinical hours.

Special Bonus:

Download the first two chapters of Gerda's book, "The 7-Figure Practice," for FREE!

Don't miss this important episode as Gerda shares personal experiences and practical advice for navigating this important phase of your practice's journey. Whether you are just starting to hire your first clinician or are already managing a growing team, this episode offers valuable guidance to help you succeed.

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In today's episode of the Private Practice Success Podcast, Gerda takes a step back from strategy and dives into the personal journey of being a business owner.

Join her as she shares candid reflections on the emotional struggles and triumphs that come with balancing business ownership and family life. From moments of overwhelming guilt to finally finding contentment, this episode is a heartfelt exploration of the human side of female business ownership.

In this Episode, you'll discover (amongst others):

• The emotional challenges of juggling professional responsibilities with family life.
• Personal stories on overcoming guilt and finding balance.
• The importance of support systems and setting boundaries.
• Insights into the journey of building a business whilst raising a family.

Whether you're a parent balancing family and business or simply seeking a genuine conversation about the realities of business ownership, this episode offers relatable insights and encouragement.

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In this episode of the Private Practice Success Podcast, Gerda addresses a common challenge faced by practice owners: Setting the right Conversion Rate Targets for your Front Desk Team.

Prompted by a recent discussion in her Facebook group, Gerda provides expert insights into what conversion rates mean for your practice and how to effectively manage them to ensure sustained growth and efficiency.

In this Episode, you'll learn (amongst others):

• The definition and importance of conversion rates in private practice.
• How conversion rates impact cost of client acquisition and practice efficiency.
• Key variables affecting conversion rates, including lead nature, sales training, and demographics.
• Strategies for tracking and improving your practice's conversion rates.

Special Bonus:

Download Gerda's FREE Front Desk Referral Log Template (with video instructions) to start tracking and improving your practice conversion rates today. You can get that right HERE.

Who This Episode Is For:

• Private practice owners aiming to enhance their client conversion strategies.
• Business owners seeking to improve the efficiency and performance of their front desk team.

Join Gerda as she shares actionable advice and tools to help you set meaningful conversion rate targets.

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In this episode of the Private Practice Success Podcast, Gerda answers the frequently asked question: What is the best platform to use when recruiting clinicians?

Join Gerda as she unpacks the critical elements that go into selecting the best platforms for reaching top-tier candidates. If you’ve been wondering how to enhance your recruitment process and attract the right talent, this episode is your go-to guide.

In this Episode, you'll learn (amongst others):

• Why the platform choice matters less than the quality of your job ad.
• How to choose between SEEK, Indeed, and other platforms for your recruitment needs.
• The role of social media platforms in your recruitment process.
• The importance of continuous refinement and testing in recruitment strategies.

Special Bonus:
If you are ready to optimise your recruitment results then you most certainly want to access Gerda's in-depth training on "Becoming an Employer of Choice" which she is making available for FREE to you as a listener of Episode 15. You can get that HERE.

Who This Episode Is For:

• Practice owners looking to attract quality clinicians to their team.
• Business owners eager to optimise their recruitment outcomes.

Join Gerda as she shares insights and practical advice on mastering the recruitment process by selecting the most appropriate platform for your job ad. As always, this episode provides valuable guidance to help you build a thriving practice.

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In this episode of the Private Practice Success Podcast, Gerda Muller explores the foundational business pillars essential for creating a long-term, sustainable, and successful private practice. Whether you're just starting out or looking to refine your practice, these insights will guide you on your journey.

In this Episode, you'll learn (amongst others):

• The three key business pillars for growing an allied health private practice.
• The three essential elements within each pillar that drives business outcomes.
• The nuances of balancing marketing, diary management, and customer service to drive client acquisition and retention.
• The significance of team capacity, leadership, and culture in talent management.
• The importance of systems, deliverables, and a healthy money mindset in ensuring long-term success.

Who This Episode Is For:

• Private practice owners seeking to build or enhance their business.
• Business owners aiming to improve team dynamics and operational efficiency.
• Allied health professionals looking to understand the core components of practice success.

Join Gerda as she breaks down the three pillars of private practice success, offering practical strategies and insights to help you build a practice you can't stop smiling about. Whether you're refining your current practice or starting anew, this episode provides valuable guidance to ensure your success.

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.

In this episode of the Private Practice Success Podcast, Gerda Muller tackles the common challenges of the 'January lull' within revenue, cash-flow, profitability and productivity faced by allied health private practice owners. Discover actionable strategies to manage cash flow, maintain productivity, and ensure a successful start to the new year.

In this Episode, you'll learn (amongst others):

• How to identify and address cash-flow issues specific to January.
• The importance of pre-planning annual leave and managing clinician availability.
• Strategies to optimise client attendance and reduce cancellations.
• Proactive and reactive approaches to maintaining steady revenue.
• Strategies for both admin and clinician teams to manage client bookings.

Who This Episode Is For:

• Private practice owners experiencing cash-flow challenges in January.
• Allied health professionals seeking to improve financial planning and client management.
• Business owners looking to maintain productivity and revenue year-round.

Join Gerda as she shares insights and strategies to help you overcome the January lull. Whether you're planning for the future or navigating current challenges, this episode provides practical guidance to keep your practice thriving.

Special Bonus:
Download the FREE Cull the January Lull Resource wherein Gerda share's 5 actionable strategies to implement in your business.

Connect with Private Practice Success & Gerda here:

• Would you like Gerda's help in growing your practice? Step 1 is to complete this short form HERE. Gerda will personally go through your answers and will respond asap.
• Follow the Private Practice Success Facebook Page
• Follow Gerda on Instagram
• Connect with Gerda on LinkedIN
• Join the Private Practice Success Facebook Group - exclusive to practice owners.
• Email Gerda directly at gerdam@private-practice-success.com
• Order your hard copy of Gerda's book, The 7-Figure Practice HERE.
• Ready to work with Gerda? Send in your details HERE and she will be in touch.