Andrew Mosko is the VP of DTC, Ecommerce, and Marketing at Juiced Bikes, an e-bike company focused on sustainability and meticulous engineering. With a focus on balancing brand awareness and performance marketing, he has led strategies around promotions, online merchandising, and digital campaigns. With experience in both large and small organizations, Andrew emphasizes data-driven decision-making and fostering an innovative team culture.

The ecommerce space is flooded with innovations and consumer expectations, pushing brands to stay agile amid fierce competition. How can you navigate a market saturated with quick, cheaper alternatives to stay competitive?

Ecommerce and marketing leader Andrew Mosko oversees Juiced Bikes’ response to a competitive e-bike landscape by focusing on product quality, consumer education, and precise engineering techniques. He emphasizes analyzing data to make strategic decisions grounded in consumer trends and marketing campaign performance. To differentiate yourself from the competition, Andrew recommends educating customers on your product’s unique value proposition through clear communication, guiding them to make informed purchases.

In this week’s episode of Ecom Experiences, Samir Balwani sits down with Andrew Mosko, the VP of DTC, Ecommerce, and Marketing at Juiced Bikes. They talk about data-driven marketing strategies and customer engagement for a specialty brand. Andrew also discusses future-proofing your brand, how to stay relevant among rapid growth and competition, and the implications of AI and other technological advancements.