The Persuaders Marketing Radio Show & Podcast

By: The Persuaders - marketing radio show from Ireland
  • Summary

  • Ireland's only dedicated marketing radio show. Broadcast weekly on Dublin City FM - interviews with key national and international figures across all marketing communication sectors.
    The Persuaders Limited
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Episodes
  • Charities Marketing
    Oct 19 2024

    With just over a week to go to the Irish Life Dublin Marathon on Sunday 27th October, my guest presenter David O'Sullivan was joined by the heads of Irish charities whose funding will hopefully benefit from the sponsorship and donations from those involved.

    Grainne O'Leary Chief Executive Arthritis Ireland ★Jimmy Fearon Chief Executive, DEBRA Ireland

    Among the main themes explored were...
    1. What is the historical context of Irish charitable giving?
    2. How has the Irish charity sector evolved in terms of governance and professionalism?
    3. What are the key challenges faced by Arthritis Ireland and Debra Ireland?
    4. What are the main misconceptions about arthritis?
    5. What is Epidermolysis Bullosa (EB), and why is it referred to as “butterfly skin”?
    6. How has the COVID-19 pandemic impacted Irish charities?
    7. How has Colin Farrell supported Debra Ireland?
    Colin Farrell, the renowned Irish actor, has been a long-standing supporter of Debra Ireland, forming a close friendship with Emma Fogarty, a prominent ambassador for the charity.

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    29 mins
  • The Reinvention Summit - Interview with co-founder Dr. Nadya Zhexembayeva.
    Oct 12 2024

    One new event to mark on your calendars for next year is The Reinvention Summit which takes place in Dublin on April 29th and 30th. It's the brainchild of Aidan McCullen and Dr. Nadya Zhexembayeva. Dr Zhexembayeva, who has published multiple books on the topic of business reinvention, was in Dublin this week for a series of meetings and promotion events in advance of the Summit. According to a Harvard/Reinvention Academy study some 68% of leaders struggle with company reinvention; a real problem in an era of exceptional business disruption. I got a chance to interview her about some of the themes that will be explored in the Summit, to define the nature of reinvention, and to share some best-practice examples.

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    30 mins
  • Building soft skills by using podcasts as part of learning strategy
    Nov 11 2023

    Interview with founder of SkillDing, Kevin Redmond. The company aims to revolutionize the way both providers and consumers approach soft skills training. By collaborating with podcasters in the business and marketing space, the company has a SAAS system that enables listener to integrate the content from podcasts into their learning journey. #podcasting #marketingtraining #salestraining #softskills

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    29 mins

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