Many of us know we should be more active on LinkedIn, but the thought of putting ourselves out there can feel overwhelming. In this episode, I talk with LinkedIn strategist Nicole Osborne about creating content that connects with potential clients rather than just collecting likes from peers.

Nicole shares her framework for creating balanced content and explains why visibility doesn't have to mean perfection. We explore how to shift from random posting to strategic content that helps potential clients get to know, like, and trust you – even if they never engage with your posts.

🎯 Key Takeaways:

Review your last 10 posts and make engagement easier by asking simple questions that don't require vulnerability from your audience. Instead of "What's your biggest challenge?" try "Which of these tips resonates most?"

Focus your content on potential clients rather than impressing peers. Your posts should speak to the person who was on your last sales call or is considering working with you, not other experts in your field.

Share genuine glimpses behind the scenes of your work. The processes and meetings you take for granted can help prospects understand what it's like to work with you and build trust before they reach out.

✨ Three Actions You Can Take Today:

Audit your last 10 posts – How easy did you make it for people to engage? Look for ways to simplify your questions and reduce friction in the engagement process.

Review who your content is really for – Are you writing for peers or potential clients? Check if your posts speak to the actual challenges and aspirations of your target audience rather than showcasing expertise to colleagues.

Add more behind-the-scenes content – Share authentic glimpses of your work processes, team meetings, or business activities that help people understand what it's like to work with you.

Links:

Nicole's free content inspiration guide: wunderstars.com/content-inspiration

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In this episode, I dive deep into a refreshing conversation about productivity with Grace Marshall, a Productivity Ninja, speaker, and author of multiple books including "Struggle: The Surprising Truth, Beauty, and Opportunity Hidden in Life's Shittier Moments."

If you've ever felt overwhelmed by your to-do list or questioned whether you're being "productive enough," this episode will change how you think about productivity. Grace shares her journey from being naturally disorganised to becoming an award-winning speaker and productivity expert, showing that our perceived weaknesses can become our greatest strengths.

🎯 Key Takeaways:

1. Productivity isn't just about getting things done - it's about making space for what matters. Sometimes the work that feels like struggle (the thinking, the wrestling, the figuring things out) is actually your most important work.
2. Success looks different in different seasons. What worked for you a year ago might not be what you need today. Give yourself permission to redefine what productivity means for your current phase.
3. Fear can masquerade as productivity - whether through perfectionism, overworking, or staying "busy" with safe tasks to avoid the challenging ones. Learning to recognize these patterns helps you make better choices.

🔨 Actionable Steps:

1 - Apply the "Three Shifts Model" when facing challenges:

• Recognise the shift (acknowledge what's happening)
• What is this shift? (approach with curiosity)
• Holy shift (look for the revelation or learning)

2 - When feeling irritated, remember that "irritants are catalysts" - they often lead to innovation and growth if we lean into them rather than avoid them.

3 - Review your current productivity patterns to identify if "high-functioning fear" is driving your actions through fight (overworking), flight (strategic avoidance), freeze (productive procrastination), or fawn (excessive people-pleasing) responses.

Connect with Grace at gracemarshall.com where you can grab sample chapters of her books and sign up for her newsletter for regular doses of work-life encouragement.

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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If you've been creating video content without seeing results, or hesitating to start because you're unsure where to begin, this episode is for you. I talk with Ben Amos, author of "Engage: The Definitive Guide to Video Strategy for Business" about transforming your approach to video marketing from aimless content creation to strategic growth driver.

Video is no longer optional for business growth - it's the most powerful way to build trust and connect with audiences worldwide. But creating random videos without a framework is like cooking without a recipe. Ben breaks down his proven 7-element strategy that turns video from a confusing expense into a reliable business asset.

🎯 Key Takeaways:

Start with OpusClip: Record yourself naturally sharing expertise, then use OpusClip's AI to find compelling segments and add captions. This gives you multiple pieces of content from one recording session.

Implement tiered distribution: Structure your content strategy like a pyramid - primary platform (e.g. YouTube) at top, secondary platforms with minimal edits, lead-in teasers driving to main content, and supporting non-video channels amplifying reach.

Focus on serving one person: Stop worrying about others in your space. If you can help someone right in front of you, create content for them. Your unique perspective matters.

📚 Resources Mentioned:

Engage: The Definitive Guide to Video Strategy for Business (Available on Amazon)

Free chapter: engagevideomarketing.com/freechapter

OpusClip for video repurposing

Connect with Ben:

LinkedIn: Ben Amos

Instagram: @engage_ben

Website: engagevideomarketing.com

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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If you're running a business but struggling to turn your expertise into profit, this episode is for you. Dr. Brenda Hector shares how systematic, proven approaches can transform your business results - even if you think your industry or situation is "different."

In this conversation with ActionCOACH franchisee Dr. Brenda Hector, we explore the power of following tested business systems rather than trying to reinvent the wheel. She breaks down why many business owners remain stuck despite having great skills in their field.

Three key takeaways:

🔄 Find and follow proven systems - Successful businesses aren't built on constant innovation, but on implementing what's already known to work. Look for established frameworks and processes instead of starting from scratch.

👥 Get accountability - Just like having a gym buddy makes you more likely to work out, having someone to answer to dramatically increases your chances of following through on business improvements. Consider finding a coach, mentor or accountability group.

🎯 Set clear goals - Without a specific destination in mind, you'll struggle to say no to distractions and measure progress. Take time to define exactly what success looks like for your business this year.

Want to assess where your business stands? Take Dr. Hector's business assessment at [link in show notes] to identify your key areas for improvement.

About Brenda

Dr. Brenda Hector helps business owners turn expertise into profit as an ActionCOACH franchisee based in Aberdeen, Scotland. With over six years of experience transforming businesses across industries, she specializes in implementing proven systems for sustainable growth. She hosts the Scale Her Up podcast, championing women in business, and guarantees her clients increased profits through ActionCOACH's tested methodology.

https://brendahector.actioncoach.co.uk/

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It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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In this episode, I sat down with Al Tepper, founder of Tepfu Marketing and the Lazy Marketing Academy. We explored the fundamentals of sustainable marketing success and why many businesses struggle to see results from their marketing efforts.

Al brings over 25 years of experience helping six and seven-figure businesses develop effective marketing strategies. He shared invaluable insights on why businesses need to focus on stability before scaling, the importance of productisation, and why genuine relationships trump quick marketing wins.

🎯 Key Takeaways:

1. Marketing starts with product stability - Without a clearly defined, "productised" offering, even the best marketing efforts will struggle to convert. Before investing heavily in marketing, ensure your product or service is well-defined and consistently deliverable.


2. Short-term wins need long-term strategy - While quick wins are important for building momentum, sustainable growth requires balancing immediate results with long-term brand building. The best time to start marketing is when you don't need it.


3. Relationships drive real growth - In an age of AI-generated content and paid advertising, authentic relationships and genuine service remain the most powerful drivers of business growth. Focus on building genuine connections rather than chasing viral moments.


⚡ Actionable Tips From Al:


1. Try the Grayscale Phone Hack - Set your phone display to grayscale to reduce distractions and boost productivity. This simple change can dramatically decrease how often you get pulled into your device.


2. Read "The Go-Giver" by Bob Burg - This book provides valuable insights on how strategic giving can drive business success and relationship building.


3. Help Others When You're Struggling - When facing challenges, reach out to help someone else. This mindset shift can improve your perspective and create valuable connections.

Find out more about Al.

http://www.lzymrktng.com

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As a leader in your field, building strong relationships and generating referrals is crucial for the growth and success of your business. In this episode, I speak with Bob Burg, the best-selling author of "The Go-Giver" and a master at cultivating win-win relationships.

Bob shares his insights on:

🎯 Shifting your focus from getting to giving and providing immense value to others

🌈 Creating a benevolent context for your success by building a network of people who know, like, and trust you

🌉 Using the "referral bridge" technique to comfortably ask for referrals

Key Takeaways:

📝 Script your referral ask until it becomes natural and authentic. Practice makes perfect!

🔍 Research and listen to understand what your clients and network truly value. Don't assume everyone values the same things you do.

🎁 Focus on consistently providing value to others without attachment to what you'll receive in return. Trust that good things will happen as a result.

About Bob Burg

For more than 30 years Bob Burg has been successfully helping entrepreneurs, leaders, and sales professionals to build relationships, communicate their value, and accelerate their business growth. Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann, that has created a worldwide movement.

While part of a four-book series, The Go-Giver itself has sold well over a million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time. Bob is creator of The Go-Giver Academy online learning portal featuring The Go-Giver® Success Vault which includes all of his online courses as well as additional business-building resources. He also publishes the very popular Daily Impact email. Both of these can be accessed at his website, which is burg.com.

Bob is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. He is also an unapologetic animal fanatic and serves as part of a South Florida rescue, foster, and adoption organization.

Visit Bob Online : https://burg.com/daily-impact/

----

Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

----

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Please take a second to rate this show in Apple Podcasts. ❤ It will mean a lot to me.

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Get your copy of my Personal Brand Business Blueprint

It's the FREE roadmap to starting, scaling or just fixing your expert business.

www.amplifyme.agency/roadmap

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As leaders and business owners, we've all encountered people, whether our team, clients or people in our network, who repeatedly ask for advice but never take action - the "Ask Holes."

In this episode of Building your LeaderBrand, leadership expert Kerry Burchill breaks down how these behaviors impact organizations and shares practical strategies for getting unstuck.

Whether you're leading teams, running a consulting practice, or building client relationships, understanding how to identify and address Ask Hole behaviors is crucial for driving real progress and avoiding frustration.

Three Key Takeaways:

🎯 Practice active listening before jumping to solutions. When clients or team members share challenges, resist the urge to immediately offer fixes. Give them space to fully articulate their situation and come to their own realizations about what needs to change.

🎯 Get voice-of-customer feedback directly from the source. Have your clients or team members gather input from the people they serve rather than making assumptions. This creates natural buy-in and surfaces unexpected insights.

🎯 Trust that you're already "the whole package." Don't let the pursuit of endless certifications or perfect systems stop you from taking action. Your existing experience and expertise are likely more than enough to start making an impact.

About Kerri

It's a fast-paced world and we all get caught in the day-to-day spin. Kerri helps leaders and teams slow down, get clear on their True North and develop a synergy to achieve ambitious goals. Slowing down might look like 1:1 coaching, leadership development, team development, training, or a multitude of other support tailored to your situation. Kerri has been fortunate to have worked in three countries and with a variety of fields, including: education, healthcare, manufacturing, recruitment, real estate, and financial investment. In all of these experiences, there is one theme: when adults work together, teams thrive and success increases. She has an interesting story about what took to these countries, but I’ll leave that to her to explain. Kerri has over 15 years of academic training and 25 years of people development. Kerri has taught adults at Johns Hopkins University, University of Michigan, Eastern Michigan University, and others. Her formal academic training includes a PhD in educational leadership from Eastern Michigan University, a Master of Education (University of Alberta), a Master of Human Resource Management (DeVry).

https://www.kerriburchill.com/

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www.amplifyme.agency/roadmap

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