The Paper Fold

By: Evergreen Podcasts
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  • Summary

  • Get your design fix in the stationery community's only five-star paper salon, where Sarah hosts a charming mishmosh of intriguing personalities & players.
    Evergreen Podcasts 2023
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Episodes
  • Amanda and Susan of Golden Gems

    Amanda and Susan of Golden Gems
    Aug 29 2024
    Golden Gems was brought to life in a St. Louis living room by sisters Susan Logsdon and Amanda Helman. Despite these humble beginnings, this brazen lifestyle brand distinguished itself right out of the wholesale gate, buoyed by its larger-than-life mission to inspire us all to live life unapologetically, on our own terms. Thus at trade shows, it was impossible to miss this colorful, pithy array of stationery and gifts emblazoned with empowering phrases like "Not Here For You" or "Take Up Space." Meanwhile its free giveaway — hot pink totes warning of "Cool Sh*t Inside" with a catalog tucked within — brilliantly served as mobile market advertising, enticing attendees to track down that booth for themselves. (Their booth, by the way, won Best Booth at Las Vegas Market in July.) In addition to its wholesale business, Golden Gems is also conquering St. Louis with three retail destinations, as well as Hidden Gem, its "one of a kind dive disco bar" just two doors down from its flagship. This is more than just a locale for fans to immerse themselves in the brand with a cocktail; events like 'Toxxed and Tatted' offer tattoos, piercings, tooth gems and even botox on a first-come, first-served basis. Creating instant community and camaraderie at any locale, along with a big dose of giving back, seems to come as naturally to Susan and Amanda as their brilliant messaging. Listen in to experience learn how they built their precious brand, and you'll experience a taste of that heady Golden Gems magic for yourself! Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 mins
  • Todd Kletter of Crane

    Todd Kletter of Crane
    Jul 30 2024
    Crane came to life alongside America — and like America, it's had quite a challenging 2024. Actually, make that a few challenging years. This is actually the second episode of The Paper Fold covering Crane; my first dealt with its previous owner, Mohawk Fine Papers, having to move the entire Crane operation from its North Adams, Massachusetts, facility, opened in 1799, to Cohoes, New York, during lockdown in 2020. The Crane story reignited last February as Mohawk Fine Papers was being acquired by the International Fedrigoni Group, owned by Bain Capital, a Boston-based private investment firm, and BC Partners, a British international investment firm. Once the acquisition went through, Fedrigoni abruptly shuttered Crane and unceremoniously laid off 76 employees. Retailers who had open orders hadn't a clue what to tell their customers. I followed the story at Stationery Trends and as February slipped into March, I began to fear that Crane had printed its last piece. But, with assistance from the former CEO at Mohawk Paper, an Albany, New York, investment firm, WP Strategic Holdings, was able to acquire Crane, and its Managing Partner Todd Kletter suddenly found himself with a new title: Crane CEO! Now Todd himself drops in The Paper Fold to recount it all — and give a glimpse of what the future holds for this all-American brand. Learn more about your ad choices. Visit megaphone.fm/adchoices
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    27 mins
  • Sammy Rich of Sammy Gorin

    Sammy Rich of Sammy Gorin
    Jun 25 2024
    You've most likely already seen designs from Sammy Gorin, and just not known it. This young New York-based artist and musician has quickly made a name for herself in stationery and gifts by turning pop culture moments into fantastically fun and funny art prints, stickers, cards, and pens. But rather than satirizing the topical domain with, say, a spellbindingly clever Taylor Swift sticker, Sammy Rich recently found herself in the social media spotlight. Owed over $25,000 by the retailer Francesca's and unable to get a response, Sammy (alongside several other makers in the same situation) shot herself a little vlog — actually her first! — and posted it. It went viral, receiving at least 236,000 views on Instagram and 275,000 on TikTok — along with several stitches and comments running the gamut from approving to acrimonious. But Sammy stayed focused on her invoices. Fortunately, her vlog soon got the attention of the Francesca's CEO, who scheduled a call with Sammy and got her paid. Sammy chose to take the video down, but drops in The Paper Fold to expand on her backstory and experience. For Sammy, going viral included new followers and sales, but also victim-blaming and adversarial store managers. Beyond all social media pandamonium however, Sammy has emerged from the situation to provide plenty of wisdom (and more than a little wit) for today's indie makers. GREETING CARD Learn more about your ad choices. Visit megaphone.fm/adchoices
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    57 mins
Art Leadership Economics
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