The Panel

By: Justin Jackson & Brian Casel
  • Summary

  • When it comes to bootstrapping and building software, there's rarely one right answer. We want to dive into the nuance. In every episode, veteran founders Justin Jackson and Brian Casel bring together a panel of sharp minds from the indie tech world to tackle thorny topics – from pricing and product strategy to work-life balance. No gurus, no easy answers – just real conversations we'd normally have behind closed doors.
    © 2025 The Panel Podcast with Justin Jackson and Brian Casel
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Episodes
  • Should you still build in public? Peldi (Balsamiq) and Jay Clouse (Creator Science)
    Feb 21 2025

    Peldi is the founder of Balsamiq and pioneered transparent business building in 2007. In this episode, he came to the Panel looking advice on "build in public." We invited Jay Clouse, of Creator Science, on to share his wisdom. Jay had tons of practical suggestions for SaaS founders looking to build community and build in public in an authentic way.

    Chapters:

    • (00:08) - Introduction of The Panel
    • (04:24) - Why is Peldi interested in build in public in 2025?
    • (09:32) - Build in public has become brag in public
    • (20:44) - Can Peldi give back in some way?
    • (28:25) - Could you teach people how to build in public again?
    • (35:13) - How much work is it to maintain community?
    • (40:46) - Sharing your struggles in public
    • (47:57) - Why does Peldi still share revenue numbers?
    • (51:46) - Could Balsamiq sponsor a community?
    • (56:34) - What do current founders need to know?

    Tell us what you think! 🗣️
    • 🎤 Send us an audio or video message
    • 📧 Email us: panelpodcastshow@gmail.com
    • 📺 Leave a comment on YouTube
    • 🦋 Reply on Bluesky

    Links mentioned in this episode

    • Instrumental Products
    • Creator Science
    • Balsamiq Mockups
    • Transistor podcast hosting
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    1 hr
  • The business of open source - Caleb Porzio (Livewire) and Taylor Otwell (Laravel)
    Feb 7 2025

    Is web development still a good career choice in 2025? What's the future of open source? Justin and Brian dive deep with Taylor Otwell (Laravel) and Caleb Porzio (Livewire, Alpine.js, Flux) about the state of web dev, building a business on open source, and the anxiety of managing competition.

    Chapters:

    • (03:31) - Should people still pursue web development as a career?
    • (11:04) - Are we still excited about the web? Why is Laravel growing?
    • (16:27) - How big are your customers?
    • (25:23) - How interested are developers on the business side of Saas?
    • (34:39) - How did you think about open source when you were getting started?
    • (41:19) - How do you think about being a creator when you have a large business?
    • (55:57) - The next generation pipeline
    • (01:00:47) - Rethinking open source
    • (01:10:52) - What's your anxiety level towards competition?

    Tell us what you think! 🗣️
    • 🎤 Send us an audio or video message
    • 📧 Email us: panelpodcastshow@gmail.com
    • 📺 Leave a comment on YouTube
    • 🦋 Reply on Bluesky

    Links mentioned in this episode

    • 🚀 Laravel
    • 🧑‍💻 Laravel is hiring
    • 🐙 Livewire
    • 🎸 Alpine.js
    • ✨ Flux
    • 🏗️ Instrumental Rails Components
    • 🎙️ Transistor podcast hosting
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    1 hr and 18 mins
  • SaaS predictions for 2025 – Colleen Schnettler and Tyler King
    Jan 24 2025

    Is bootstrapping a SaaS dead in 2025? How will AI affect software development as an industry? What's working when it comes to marketing?

    Justin Jackson (Transistor.fm) and Brian Casel (Instrumental Products) are joined by Colleen Schnettler (SaaS Marketing Gym) and Tyler King (Less Annoying CRM) to debate our predictions for the new year.

    CHAPTERS:
    0:00 - What to expect
    3:25 - Is SaaS Getting Harder in 2025?
    5:16 - Bootstrapped SaaS is past its prime
    8:32 - "Can you really build a good product with AI?"
    12:00 - "No-Code is in trouble, AI makes product discovery harder, SaaS goldrush is over."
    14:17 - What kind of business should you start in 2025?
    16:34 - AI can't replace the craft and expertise required to launch a good product
    19:06 - Is it harder to go from Zero to One?
    20:23 - Marketing predictions - what's going to work this year?
    27:58 - "Nothing works. Marketing is bullshit." – Tyler King
    30:43 - People want to interact with real humans (Reddit, podcasts, YouTube)
    32:14 - Organic search is still big (but AI is sending some traffic)
    34:20 - How you can win against AI and other competitors: customer support
    36:33 - A bootstrapper's advantage is that they're small and they care
    39:27 - Question for the listener: have you had a good customer support experience with AI chatbots?
    40:27 - Another tactic that might work: get people on the phone!
    42:07 - Should we all short Tesla stock?
    45:19 - Our plans for 2025

    Tell us what you think! 🗣️

    • 🎤 Send us an audio or video message
    • 📧 Email us: panelpodcastshow@gmail.com
    • 📺 Leave a comment on YouTube
    • 🦋 Reply on Bluesky

    Find us on Bluesky:

    • Colleen Schnettler – @leenyburger.bsky.social
    • Tyler King – @tylerking.app
    • Justin Jackson – @justinjackson.ca
    • Brian Castle – @briancasel.com

    Links mentioned in the episode:

    • 🧰 Instrumental Products
    • 🏋️‍♀️ SaaS Marketing Gym
    • 📂 Simple File Upload
    • 📇 Less Annoying CRM
    • 🎙️ Startup to Last Podcast
    • 🎤 Transistor podcast hosting

    Subscribe to The Panel for weekly discussions with smart founders about building better products and better lives:

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    1 hr and 2 mins

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