• The Offset Podcast EP016: The Race To The Bottom

  • Aug 15 2024
  • Length: 39 mins
  • Podcast

The Offset Podcast EP016: The Race To The Bottom

  • Summary

  • If you're like most people in postproduction (and many other industries), you've probably felt at one point or another that budgets are getting smaller, clients are more demanding & expecting more for the same price, and it's often a battle to get the rates you deserve.

    The 'Race To The Bottom' is a real thing and in this episode, we'll explore ways to combat it including:

    - Defining the race to the bottom
    - Valuing artists, not tools
    - Different ways to set rates
    - The challenges of starting low/benefits of starting high with pricing
    - Diversifying pricing
    - The slippery slope of discounting
    - Accuracy in bidding
    - Understanding not everyone is competition & saying no is sometimes a good thing
    - Never working for 'free' & always getting something tangible out of a job

    Thanks for checking out the show. If you like The Offset Podcast please like and subscribe wherever you find it.

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