Hey, what's up everyone? Welcome to another episode of The Obvious Choice podcast. Today we've got Jason from Milford, Connecticut, who's been crushing it in both the brick-and-mortar and online space for nearly two decades. He's looking to revamp his coaching mentorship program, and we dive deep into everything from launch strategies to the realities of paid advertising in today's market. What I love about this conversation is how it showcases that sometimes scaling back and getting more hands-on can be the right move, even when conventional wisdom says otherwise.

We get into the nitty-gritty of marketing funnels, event planning headaches, and why the old launch models that used to work so well might not be your best bet anymore. Let's jump in.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

Timestamps

0:00 Episode introduction

0:40 Jason introduction

1:17 Discussion of plans to revamp the mentorship program in 2025

2:58 Conversation about the scalability of the business mentorship program

3:23 Jason explains he's actually going in reverse direction, wanting more hands-on involvement

3:47 Breakdown of program components

5:34 Jason shares experience running a Northeast coaches summit

7:29 Marketing strategy discussion

11:42 Discussion of different marketing tiers (gold, silver, bronze)

14:23 Analysis of lifetime customer value in relation to advertising

16:02 Discussion of launch timing and strategies

18:25 Comparison of twice-yearly versus monthly launch models

19:30 Discussion about testing and improving marketing over time

In this episode we dug into something I've been thinking about a lot lately - this idea that structure actually breeds freedom. For the first time ever, I actually wrote down my personal rules, things I've been working on and aspiring to. Some are habits I've already built, others I'm still working on, but having them written down has been a game-changer for reminding myself of who I want to be. We walked through rules like leaving your phone at the door (which I still struggle with sometimes), buying extra tickets to events to force yourself to be social, and never resisting a generous impulse. We got into some deep stuff about trust, honesty, and why you should never try to convince someone to trust you - that's usually a red flag.

Amber and Ren joined me, bringing their own experiences and perspectives, especially around the challenges of maintaining authenticity in business relationships. The whole conversation really centered on how these simple rules can help us be better to the people we love, because sometimes we show the least amount of love to those who matter most.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Hosts:

Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Ren Jones https://www.instagram.com/fitnessjonestraining/

Amber Reynolds https://www.instagram.com/amberreynolds.me/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

Timestamps

0:00 - Introduction and discussion about rules/structure

1:19 - Discussion about phone rule and house boundaries

3:12 - Talk about work history and coaching

3:57 - Introduction to rules about people you love

4:30 - Discussion about buying extra tickets for events

14:05 - Conversation about trust and business relationships

21:19 - Rule about not lying and personal experiences

26:07 - Rule about taking responsibility

27:26 - Rules about friendship and giving compliments

33:05 - Stories about generous impulses

37:24 - Discussion about keeping special things special

44:07 - Wrap-up

Hey, welcome back everyone. Today we're diving into something that really gets to the heart of effective marketing in the fitness industry. You know, a lot of trainers get caught up in chasing social media metrics and viral content, but what I've learned over my 10+ years in this business is that success often comes from what happens beneath the surface.

I'm joined by Wallace, a trainer with 15 years of experience who's noticed something interesting - while he started targeting busy moms in their 30s, his most successful client base actually turned out to be women between 45-65, particularly empty nesters in executive and management positions.

We're going to break down how to lean into this market more effectively, and I'll share why I think focusing on life transitions - like becoming an empty nester - can be more valuable than traditional demographic targeting. We'll also talk about why having a meaningful conversation with one client like "Janet" and creating content from that could be more valuable than posting five generic pieces hoping one goes viral.

This episode is all about working smarter, not harder, and really understanding how to build genuine connections that lead to sustainable business growth. Let's dive in.

Pre-order my upcoming book "The Obvious Choice" here: https://amzn.to/4ghBzce

HOW - Rate/review this podcast, take a screenshot, and send it to obviouschoicepod@gmail.com

Host: Jonathan Goodman https://www.instagram.com/itscoachgoodman/

Every Friday, over 75,000 jacked nerds (just like you) read 5-Reps Friday, my newsletter with actionable tips on marketing, health, books, and earning more www.5repsfriday.com

The Obvious Choice podcast is presented by QuickCoach - free, professional software for fitness and nutrition coaches that elevates the value of what you do. Join 41,000+ coaches and get your account today at www.quickcoach.fit.

Timestamps:

0:00 Episode Introduction

0:45 Wallace Introduction

3:50 How do you make yourself the obvious choice?

7:40 Description of a favorite client

12:55 Do you recommend I switch my avatar?

16:25 Thank you for joining me.