The Marketing Podcast for Local Businesses

By: The Marketing Podcast for Local Businesses
  • Summary

  • Join us on 'Marketing Podcast for Local Businesses' where our hosts, with 23 years of combined experience, reveal the marketing secrets that have helped hundreds of local businesses generate millions in revenue. Each episode offers actionable insights and high-value tips—typically reserved for clients paying tens of thousands of pounds. Whether you own a small shop or manage a local service business, these concise, bi-weekly episodes are your gateway to boosting business performance. Hit follow and subscribe to never miss out on ways to elevate your local business.
    The Marketing Podcast for Local Businesses
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Episodes
  • (BONUS) 🎯 The Silent Killer of Businesses (and Leaders): Strategic Drift – What Ukraines' Zelensky, Trump & Failing Businesses Have in Common
    Mar 1 2025

    🚨 Are you unknowingly leading your business into failure? Just like failing companies—Blockbuster, Kodak, Nokia—and even world leaders like Zelensky in the Ukraine war or Trump’s foreign policy stance, businesses fall victim to Strategic Drift when they fail to adapt fast enough. By the time they realize the shift, it’s too late.


    📉 Right now, Ukraine’s war strategy is at a turning point. Western support is declining, political priorities are shifting, and if Zelensky doesn’t adjust, Ukraine risks losing its strongest allies. Meanwhile, Trump’s "America First" isolationist stance could reshape global power balances, changing everything from military funding to economic trade.


    But what does this have to do with your business? EVERYTHING.


    In this bonus episode, we break down:


    What Strategic Drift is – How leaders and businesses lose touch with changing realities.
    How Zelensky’s war strategy is being impacted by shifting global alliances, and what this teaches businesses about adaptation.
    Trump’s foreign policy stance – How his potential return to power could reshape global economics and create uncertainty for businesses worldwide.
    How businesses like Blockbuster, Kodak, and Nokia failed – Real-world examples of ignoring industry changes and paying the price.
    The 4 Stages of Strategic Drift – From subtle early warning signs to full-blown crisis mode.
    What Local Businesses MUST do NOW – Digital marketing, SEO, and business strategies to avoid irrelevance.


    💡 The harsh reality? Whether you’re a global leader, a tech giant, or a local coffee shop, ignoring external changes leads to disaster. The smartest businesses adapt BEFORE they’re forced to.


    🎧 Listen now to learn how to avoid Strategic Drift and keep your business ahead of the curve.


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    🔥 For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:
    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
    Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    Keywords:
    Strategic Drift, Ukraine war, Russia-Ukraine conflict, Zelensky strategy, Trump foreign policy, NATO funding, business failure, adapting to change, small business marketing, marketing podcast, SEO for small businesses, Google rankings, website optimization, local business growth, digital transformation, Trump isolationism, global economics, business survival strategy, PPC advertising, innovation in business, leadership mistakes, marketing trends, small business podcast, geopolitical impact on business.


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    21 mins
  • How to Lose Customers Like Keir Starmer: What Political Missteps Can Teach You About Running a Successful Local Business
    Mar 1 2025

    Want to know the fastest way to lose customers and stall your business growth?


    Take a page from the playbook of overly cautious leaders who fail to inspire, innovate, or connect.


    In this episode, we’re dissecting the leadership missteps of Keir Starmer to reveal the critical mistakes businesses make that can silently destroy customer loyalty and trust.


    Drawing from Starmer’s approval rating nosedive and leadership struggles, we’ll explore the parallels between political pitfalls and business blunders. Here’s what you’ll learn:


    1. Lack of Clear Vision and Direction
    Just as Starmer’s cautious approach has left the public confused, businesses without a bold, defined mission can lose customer interest. Learn how to craft a clear vision that inspires loyalty and excitement.


    2. Over-Promising and Under-Delivering
    From flip-flopping policies to unmet expectations, Starmer’s struggles highlight why credibility is everything. Discover how to set realistic promises and consistently deliver to build trust and reliability.


    3. Appeasing Everyone, but Pleasing No One
    Trying to appeal to everyone often results in a lack of identity. We’ll discuss how businesses can avoid this trap by narrowing their focus, defining their niche, and connecting deeply with a specific audience.


    4. Failure to Take Risks or Innovate
    Starmer’s risk-averse style has led to missed opportunities. For businesses, this means falling behind the competition. Find out why embracing calculated risks and experimenting with new ideas is essential for staying relevant.

    5. Weak Communication and Inconsistent Messaging
    Inconsistent messaging has plagued Starmer’s leadership and is equally damaging in business. Learn how to build a strong, consistent brand voice that keeps your audience engaged and loyal.


    Using Starmer’s political challenges as a lens, this episode dives into actionable insights to help your business avoid the same pitfalls. If you’re ready to step out of the safe zone, define your mission, and innovate with confidence, this episode is a must-listen.


    🎙 Don’t miss it—subscribe now to stay ahead in business! Have feedback or stories of your own? Leave a review or connect with us online!


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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠


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    Keywords:
    Keir Starmer leadership lessons, business mistakes to avoid, how to lose customers, business communication tips, customer loyalty strategies, brand identity mistakes, innovation in business, taking risks in business, niche marketing strategies, over-promising in business, consistent branding tips, local business podcast.

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    13 mins
  • Run Your Business Like Donald Trump: Bold Tactics for Winning Big
    Feb 22 2025

    Love him or loathe him, Donald Trump’s communication style is impossible to ignore.


    Behind the polarizing headlines lies a masterclass in persuasion and strategy that can be adapted to grow any local business.


    In this episode, we’ll break down Trump’s bold and unapologetic playbook to uncover actionable strategies you can apply—without the politics—to dominate your market, inspire loyalty, and capture attention.


    Here’s what we cover:

    Clear and Simple Messaging: Create memorable slogans, use jargon-free language, and reinforce your brand through repetition. Emotional Appeal: Tap into your audience’s emotions by addressing their pain points and desires. Boldness and Confidence: Showcase unwavering belief in your product or service to build trust and authority. Leveraging Curiosity (Without the Drama): Use intriguing campaigns and curiosity-driven headlines to spark interest and drive engagement. Storytelling and Relatability: Share authentic stories about your business and customers to foster deeper connections. Targeting Your Core Audience: Focus on what matters most to your ideal customers, tailoring your messaging for maximum impact. Repetition and Consistency: Keep your message consistent across all platforms to build brand recognition. Mastering Social Media: Engage directly with your audience using platforms like Instagram, Facebook, and TikTok.


    This episode is packed with practical examples and bold tactics you can use to transform your local business into a market leader.


    From crafting emotional, relatable messaging to using social media effectively, these strategies will help you capture attention and win big in your industry.


    🎙 Don’t miss this episode—subscribe for more tips on marketing strategies that work! Have feedback or success stories to share? Leave a review or connect with us online!


    Keywords:
    Donald Trump marketing tactics, local business marketing, bold business strategies, communication strategies for small businesses, emotional marketing, storytelling in business, local SEO tips, social media marketing for small businesses, brand consistency tips, curiosity-driven marketing campaigns.


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    For a 20% exclusive discount on Website Design or SEO services, quote 'PODCAST20' and contact:


    Adam for Website Design: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.websitedesigners.london⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

    Josh for SEO: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠hello@improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ | ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.improvemysearchranking.com⁠⁠⁠⁠⁠⁠⁠⁠⁠

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    24 mins

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