Welcome to The Marketing Plan Podcast – where you’ll find expert marketing advice for business owners and marketers who want REAL results.

To be successful, marketing must be a part of EVERY business. And there are strategies that can help you get more out of your marketing dollars and boost your promotional efforts. If you’re looking for ways to reach your goals and generate more revenue through marketing, The Marketing Plan Podcast is here to save the day!

Every week, our expert guests will give you actionable advice on how to create more buzz around your brand, improve your business, relate with your clients and customers, plan and create business strategies and more. We're going deep – everything from old-school necessities like planning to strategies like digital marketing. Get ready to learn from our industry experts!

The Marketing Plan Podcast Host, Sherry Bonelli

Sherry Bonelli, owner of early bird digital marketing, is a Search Engine Optimization (SEO) and digital marketing professional with 23+ years’ experience. Her digital marketing agency, early bird digital marketing, serves clients all over the country.

 Sherry is a Google Business Profile Gold Product Expert and is/has been a columnist for leading digital marketing websites like Search Engine Journal, Adweek, MOZ, SEMrush, Search Engine Land and others. She received Search Engine Land’s 2018 SEO Contributor of the Year Award.

She is a recognized presenter and speaker at leading digital marketing conferences, podcasts and webinars like Traffic & Conversion Summit (2018, 2019, 2021), State of Search, Digital Marketer, SCORE, Moz, Edge of the Web, Midwest Digital Marketing Conference, Duct Tape Marketing, Florida Realtors Convention and others. Sherry holds a Master’s Degree in Internet Marketing. She is also a LinkedIn Learning Instructor.

If your business needs help with digital marketing, contact Sherry and her team today! You can find out more information by visiting https://earlybirddigitalmarketing.com or by giving Sherry a call at 319-409-3287

Want to see the "What is The Marketing Plan Podcast" podcast video? You can watch the video on our The Marketing Plan Podcast YouTube channel!

Jason Portnoy is an experienced ad manager. He and his agency successfully manage more than $50M in ad spend for their clients. In this episode of The Marketing Plan Podcast, All Advertising Works, Jason talks about the misconceptions about advertising, why some people say "[INSERT AD PLATFORM HERE] advertising just doesn't work for me" and why that's just an excuse.

As a business owner, it's important to be top of mind. You need to build trust and credibility. Jason gives you tips on how you can use social media to build that trust so when consumers/clients NEED a company like yours, YOU are the one they contact.

You'll also discover the number one reason businesses fail with advertising and why your offer is so important to your advertising success. (Surprise: 75% of what it takes to make your online ads successful has NOTHING to do with the platform.)

You'll also learn about the whole purpose of an ad -- and it's probably NOT what you think...And there's so much more valuable information in our conversation!

If you want your social media marketing to be successful, this is a must-listen-to episode!

Watch the video of the podcast on The Marketing Plan Podcast YouTube Channel

About Jason Portnoy

Jason Portnoy is the founder of JPORT Media, an online marketing agency with over $30M in managed ad spend. Jason is also a speaker and consultant in the digital marketing space.

He is a regular contributor for Entrepreneur Magazine, Addicted2Success, Thrive Global and other publications.

Jason is also the creator of the acclaimed Perfectly Mentored podcast, whose guests have included Gary Vaynerchuk, Daymond John, Randi Zuckerberg, Grant Cardone, Russell Brunson and others.

How to Contact Jason:

https://jportmedia.com/

https://jportnoy.com/

Be sure to check out Jason's coaching/training programs!

Facebook: https://www.facebook.com/iamjasonportnoy/

Twitter: https://twitter.com/jasonportnoy

Instagram: https://www.instagram.com/jasonportnoy/

As a best-selling author and sought-after speaker, John Jantsch is probably one of the most well-known marketing experts. With his multiple best-selling books, including Duct Tape Marketing, The Referral Engine and his new book, The Ultimate Marketing Machine, John’s marketing strategies and methodologies are standards that marketers use to promote their businesses, products and services.

In this episode of The Marketing Plan Podcast, you’ll learn how important it is to identify why your business is different than your competitors. (Pay attention, people – this is CRUCIAL!) You’ll discover how differentiation is the first key to raising your prices.

John also discusses why you should focus more on creating a successful customer. He even built a tool that allows you to take your customers from where they are today to where they want to be. He calls it “The Customer Success Track.” (You can get the complete Customer Success Track template on the companion site to his book, The Ultimate Marketing Machine.) John walks you through the steps of the Customer Success Track.

You’ll also learn how to find the right customers or clients for your company. (Hint: not every customer is the right customer…) John also shares why he thinks that buyer personas can be limiting. He will teach you new strategies on how to find your ideal customer.

John also breaks down the steps of his Marketing Hourglass – a modern twist on the classic “funnel.”

Getting referrals is key to any business. When a trusted person refers you, it breaks down all barriers. John has amazing tips on how to ask your clients or customers for referrals.

This is one of the most in-depth interviews you’ll find about some of the most successful marketing strategies you can use to grow your business and acquire more customers.

Watch The Video Of The Interview On The Marketing Plan Podcast YouTube Channel

Get free chapters at: https://theultimatemarketingengine.com/

https://ducttapemarketing.com/