In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Mike Robinson, founder of The Eighth Notch, to discuss a fresh approach to logistics and consumer choice. Mike shares his vision for reducing delivery frequency by consolidating shipments, a method that not only saves retailers money but also minimizes the carbon footprint. They delve into the balance between speed and sustainability, and how consumers are becoming more receptive to eco-friendly options. From tales of late-night brainstorming sessions on Norm’s balcony to strategies for cutting down delivery costs and environmental impact, this episode sheds light on how even small changes in logistics can make a big difference for both businesses and the planet.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

00:00 Fast-Paced Consumer Culture

00:56 Cigar Conversations and Austin Nights

03:17 Introducing Mike Robinson

04:01 The Vintage Cigar Experience

05:28 Cigar Events and Traditions

06:39 Marketing and Perceived Value

09:34 Conscious Consumerism and Delivery Logistics

11:42 Sustainable Delivery Practices

16:32 The Future of Retail Delivery

30:43 The Carbon Savings Opportunity

31:35 Retailer and Carrier Collaboration

32:41 Consumer Experience and Logistics

33:29 Financial and Environmental Impact

35:42 Marketing Strategies for Sustainability

38:29 Challenges and Opportunities in Logistics

40:46 Expanding Beyond the U.S. Market

46:55 Gamifying Sustainability Efforts

52:08 Conclusion and Final Thoughts

Check out collectivemindsociety.com for networking events with Norm and Kevin.

Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King chat with Rachel Miller, a social media and traffic expert who built massive online communities from scratch. Rachel shares the unconventional strategies she used to turn a personal struggle into a thriving business, growing her first online community to over a million followers. She dives into the key lessons behind creating engaging content that resonates with your audience and explains why understanding the identity of your customers is more important than just promoting features and benefits. Tune in to hear Rachel's practical tips for driving social traffic, making your content go viral, and navigating the ever-changing world of online marketing.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

6:07 Skip the Banter

7:35 Building Giant Audiences

9:55 Being the Face

18:10 AI Faces

25:21 Virality Stars

35:50 Rachel's Growth

44:20 Action Steps for Growth

54:04 Geo Location

1:01:35 Profile and Business Pages

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King welcome Vandana Puranik, a seasoned marketer and strategist who has built brands for some of the biggest companies in the world. Vandana shares her inspiring journey, from overcoming personal challenges like breast cancer to using creative problem-solving to help entrepreneurs and businesses thrive. She dives into her unique approach to brand building, emphasizing the importance of curiosity, strategic thinking, and surrounding yourself with the right people. Vandana also introduces her new initiative, "What She Said," aimed at empowering women to achieve success in their businesses through a supportive community and results-driven collaboration. This episode is packed with real-world insights and inspiring lessons on resilience, business growth, and creative strategy.

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

3:20 Skip the Banter

5:45 Vandana's Story

9:26 Anniversary in the ER

17:26 Age of Aquarius

18:25 Lifting Women Up

22:24 Inventory of Skills

24:15 Women Groups for Results

36:21 The Outcome Approach

45:02 Different IQs

49:00 Fostering Curiosity

1:06:43 Vandana's Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates!

Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Elaine Pofeldt, author of The Million Dollar, One-Person Business. Elaine dives into the rise of million-dollar businesses run by solo entrepreneurs and explores how technology and AI are helping individuals scale up to six and seven figures without a team.

They discuss what it really takes to be a successful entrepreneur, the challenges of growing a business without a traditional workforce, and how to balance innovation with practical execution. Elaine shares some surprising industry insights, her thoughts on navigating the new wave of AI tools, and why being a small business can sometimes be a big advantage. Tune in for an inspiring conversation on how solo entrepreneurs are shaking up the business world!

This episode is brought to you by:

Stack Influence: Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta: Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Welcome

6:08 Skip the Banter

6:33 Elaine's Background

9:08 Entrepreneurship Groups

11:08 In Person or Online Groups

17:00 Characteristics of Entrepreneur

19:34 What Investors Are Looking For

28:00 Non Employer Businesses

37:30 No More College?

51:20 Hiring Around The World

52:50 Success Without Failure is Luck

59:35 When Your Business Needs Money

1:08:51 Elaine's Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce.

Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently.

Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Janelle Page, an incredibly dynamic marketer with a knack for turning complex strategies into relatable stories that sell. Janelle shares her journey from being a high school teacher to becoming a powerhouse in the marketing world, where her unique approach to breaking down complex topics has helped brands create deeper connections with their audiences. They discuss everything from how to identify your brand’s core identity and stand out in a crowded market, to the impact of a strong story on building loyal customer bases. Whether you’re trying to figure out how to differentiate your product or want to learn how to create a narrative that resonates, this episode is packed with practical advice and real-life examples.

This episode is brought to you by:

Stack Influence:

Use code MISFITS for 10% off at https://stackinfluence.com/

Levanta:

Get 20% off Levanta's gold plan and book your call today - https://get.levanta.io/misfits

Timestamps

0:00 Intro

4:57 Skip the Banter

8:28 Simplifying Concepts

12:44 When Time Disappears

20:18 What is a Brand

28:13 Understanding Your Audience

34:50 Story of a Brand

44:09 Don't Be Left Behind

53:54 Being Silent

1:00:20 Understanding Your Brand

1:10:20 Janelle's Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King share their cigar-filled stories of how building genuine relationships has led to unexpected business opportunities. They explore the power of informal networking over cigars, how to connect with like-minded entrepreneurs, and how these personal connections have turned into business partnerships. Join Norm and Kevin for a lighthearted but insightful conversation on the unconventional side of business networking.

Timestamps
0:00 Intro
2:31 Big Smoke
4:30 Find Your Niche
9:30 More Than Cigar
18:27 Stop Talking Business
25:20 Different Opinions No Problem
31:30 Big Moves in Vegas
40:35 Ronald McDonald
44:10 Be Different

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it.

Now, they're on a mission to uncover other Marketing Misfits just like them. From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King dive into the real-world impact of AI on marketing and business operations. They share how tools like Plaud.AI are changing the way teams handle brainstorming sessions by capturing and organizing ideas effortlessly. Norm and Kevin also reveal how AI is being used to automate content creation, from generating newsletters in your own voice to turning raw transcripts into engaging blog posts and short-form videos. If you're curious about how AI can simplify your workflow and save time, this episode is full of practical insights and examples.

Timestamps

0:00 Intro

4:10 1 Person Business

7:20 AI Listening Tool

12:11 Is AI Good or Bad?

16:35 Podcast Newsletter

20:51 AI Writing Tools

32:33 AI Courses

40:33 AI Presentations

45:02 Downfall of AI

48:00 Dog Treats

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of Marketing Misfits, Norm Farrar and Kevin King are joined by John Marzo and Zo Khan to talk about revolutionizing air travel with their company, Air Fairness. They dive deep into how their system helps passengers claim compensation for flight delays and cancellations, including the legal loopholes airlines exploit to avoid paying customers. John and Zo share how they built a tech-driven solution to fight back, automating claims and even planning to incorporate AI.

They also discuss unique strategies for hacking travel, from booking luxury accommodations with points to flying business class for a fraction of the cost. This episode is packed with insider tips and the innovative thinking behind a rapidly growing startup that's transforming the travel industry. Don’t miss it!

Timestamps

0:00 Intro

8:51 Skip The Banter

10:12 Zo and John's Backstory

13:35 How Airfairness Works

16:40 How Airlines Lie

18:24 Airline Delays

20:00 Airfare Compensation

25:50 Strict European Rules

34:10 Credit Card Points

43:35 Flight Price Spikes

53:21 The Most Powerful Loyalty Program

1:04:33 Pissed Off Customers

1:13:18 Zo and John's Misfit

Check out collectivemindsociety.com for networking events with Norm and Kevin. Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel!

Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

Hosted by Ausha. See ausha.co/privacy-policy for more information.