Curious about how to pinpoint market opportunities and build a specialized legal practice from the ground up? Join us as we sit down with David Payne, a seasoned estate planning attorney from Southwest Missouri. In this episode, David takes us through his transformative journey from a general practitioner and litigator to becoming a focused estate planning expert. Discover the moment of clarity that led him to this strategic pivot and the invaluable lessons he learned about sales training and maintaining a genuine, client-centered approach while balancing the demands of running a successful business.

But that's not all! We also delve into the art of building a formidable attorney team. David shares his methods for hiring the right associates, Jeff and Bill, and the importance of aligning their goals with the firm’s vision. Learn how sales training with Integrity Marketing Solutions played a pivotal role in this transition and the unexpected perks of adding new attorneys to the mix, including enhanced client relationships and perceived authority. If you're looking to understand the secrets to achieving a balanced work-life dynamic while growing a robust legal team, this episode is a must-listen!

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Can you imagine your practice consistently attracting the best clients without spending a dime on ads? Join me, James Campbell, as I uncover the secrets of building online authority and why it’s the key to skyrocketing your estate or elder law practice’s success. This second part of our two-part series dives deep into the world of SEO, explaining the vital technical aspects and strategies that can propel your firm to the top of Google rankings. Discover why higher-ranking firms secure the most qualified leads and how earned authority far outweighs paid placements in search results.

We'll dissect Google’s page one, revealing the critical importance of appearing in the coveted top spots where 84% of all clicks go. Gain insights into the different types of leads and why some are more valuable than others, ensuring you attract the most promising prospects while steering clear of the least fruitful ones. This episode is packed with actionable advice and real-world examples, laying the groundwork for our next session, where actual clients share how increased online authority has transformed their practices and boosted their revenue. Don't miss out on this opportunity to elevate your digital marketing game and drive your practice to unparalleled growth!

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What if you could transform your solo estate planning practice and achieve remarkable growth with a few strategic tweaks to your online presence? Join us on this episode of the Marketing Law Cast, where we uncover the story of Shawn, an estate planning attorney who transitioned from California to Texas, encountering numerous challenges along the way. Struggling with inconsistent lead flow and revenue instability, Shawn turned to SEO and building an authoritative online presence. The results were astounding—within months, Shawn was billing up to $100,000 in a single month and closing nearly 80% of his leads. Learn the strategies and techniques that made this possible and how you can apply them to your own practice.

We delve into actionable insights for maximizing your law firm's online authority, focusing on key elements like optimizing your Google Business Profile, enhancing on-page SEO, managing reviews, and building authoritative backlinks. Discover how to claim and update business citations, leverage automated systems for review management, and create impactful long-form content for reputable media outlets. We'll also discuss the importance of localized content and technical SEO improvements. To take your firm's marketing strategies to the next level, don't forget to book a free strategy call through our website. Tune in for expert advice and real-life success stories that can help you elevate your practice to new heights.

Video version on YouTube
Book your free Discovery Call with my team.