The Marketer's Cookbook

By: Joshua Goh and Lionel Heng
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  • Summary

  • Welcome to The Marketer’s Cookbook, where we serve up practical marketing strategies designed to help your business grow. Co-hosted by Joshua Goh and Lionel Heng, this podcast is all about blending global marketing tactics with local insights to create a recipe for success.

    Whether you’re a small business owner or an entrepreneur, each episode is packed with actionable tips and real-world advice on understanding marketing trends, clarifying your brand message, finding the right talent, creating resonant content, and measuring your success.

    No fluff—just the ingredients you need to take your brand to the next level. Tune in to stay ahead, get inspired, and learn how to create marketing strategies that actually work for your business.

    Subscribe today and join the conversation!
    Copyright © 2024 The Marketer's Cookbook
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Episodes
  • Mastering Social Media:Building Your Content Strategy from Scratch

    Mastering Social Media:Building Your Content Strategy from Scratch
    Sep 16 2024
    In this episode of The Marketer’s Cookbook, we dive into the essential steps for crafting a social media content strategy that works for your business. Whether you're starting from scratch or looking to refine your existing approach, hosts Lionel Heng and Joshua Goh are joined by their guest, Aaron Khoo, former Head of Video at SGAG to walk you through the key ingredients to create a strategy that resonates with your audience and drives engagement.

    From choosing the right platforms to designing content that sticks, we cover actionable tips and insights on how to build a sustainable, effective presence online. You’ll also hear real-world examples of businesses that have transformed their social media game using these exact tactics.

    Tune in to learn:
    • How to set clear goals for your social media strategy
    • The importance of consistency in posting
    • Creating content that connects with your audience
    • Tips for measuring success and adjusting your strategy
    Whether you're a small business owner or a marketing professional, this episode gives you everything you need to build a social media strategy that works.

    Listen now, and start mastering your social media content strategy!
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    20 mins

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