The Load Out

By: Ashanti Abdullah
  • Summary

  • The Load Out is your backstage pass to the world of live music and touring. Hosted by Ashanti Abdullah, founder of Ternwheel, and a veteran manager, tour manager, and show producer with over 20 years of experience, this podcast dives deep into the highs, lows, and everything in between of life on the road. Each episode features wild tour stories, expert tips, and exclusive interviews with artists, managers, tour managers, and industry insiders. Whether you're a die-hard music fan, an aspiring tour manager, or just curious about what happens behind the scenes, "The Load Out" delivers an insider’s perspective on the dynamic world of live music tours.
    © 2024 Ternwheel Inc.
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Episodes
  • Episode 7 - Sarah Dope
    Oct 1 2024

    In this episode of The Load Out, Ashanti interviews Sarah Dope, a photographer, creative content producer, and talent manager. The two share stories of their long friendship and collaboration in the music industry, from their time working together at Rhymesayers Entertainment to Sarah's involvement in the wrestling scene. Sarah delves into her early days as a street team kid, moving on to concert photography, social media management, and her current work with Logitech G and ASTRO Gaming.

    They discuss the evolution of social media platforms, the challenges of staying relevant on Instagram and Twitter (now X), and the emergence of newer platforms like Threads and Blue Sky. Sarah reflects on the challenges of balancing corporate life with gig work, her adventures in the wrestling world, and the physical and mental demands of being on tour. The episode also touches on self-care, avoiding burnout, and the importance of knowing when to take a break from work.

    Throughout the conversation, Sarah shares candid insights on maintaining professional relationships, adapting to changes in the entertainment industry, and the thrill of capturing powerful moments in her photography, especially in music and wrestling.

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    49 mins
  • Episode 6 - Budo
    Sep 17 2024

    In this episode of "The Load Out," Ashanti reconnects with his long-time friend and collaborator, Budo, a seasoned producer, multi-instrumentalist, and music industry veteran. The conversation takes a deep dive into Budo's journey, from his early days playing trumpet in school to his evolution into a prolific producer and touring artist.

    Budo shares candid insights into his early influences, his introduction to music production through a rudimentary electronic music lab in middle school, and how these experiences shaped his path in the music industry. He reflects on his time touring with artists like Grieves and Macklemore, revealing the challenges and rewards of life on the road, from playing small, gritty clubs to performing in massive arenas around the world.

    The episode also touches on Budo's creative process, his experiences working with notable artists like Doja Cat, and the importance of building relationships and embracing the grind in the music industry. Ashanti and Budo discuss the value of perseverance, the necessity of "delusional self-confidence," and the lessons learned from the ups and downs of a career in music.

    Whether you're an aspiring musician, a seasoned artist, or simply a fan of behind-the-scenes stories from the music world, this episode offers a wealth of insights and anecdotes that are both inspiring and thought-provoking.

    Key Takeaways:

    • Budo's journey from a young trumpet player to a renowned producer and musician.
    • The impact of early musical influences and the discovery of music production.
    • Behind-the-scenes stories from touring with Greaves and Macklemore, including the highs and lows of life on the road.
    • Insights into the creative process and the importance of collaboration in music production.
    • The value of perseverance, hard work, and self-confidence in achieving success in the music industry.
    • Reflections on the music industry, from small club performances to arena tours, and the importance of staying grounded.

    Notable Quotes:

    • "The value of taking L's cannot be overstated."
    • "Delusional self-confidence is what fuels you to keep going even when the world doesn't really get you."
    • "There's something so intoxicating about being in front of people and playing music that you made in a bedroom somewhere on stage."

    Join Ashanti and Budo for an insightful and entertaining conversation that delves deep into the world of music, touring, and the relentless pursuit of creative excellence.

    Follow Budo:

    • Instagram


    Produced by: @probablyashanti for @Ternwheel
    Mixed by: Akiyoshi Ehara - @akiehara1
    Music by: MMYYKK - @mmyykkvibes

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    53 mins
  • Episode 5 - Zack Johnson
    Sep 3 2024

    In this episode of "The Load Out," We sit down with Zack Johnson, a seasoned talent agent with over two decades of experience in the music industry. They dive deep into Zack's journey from being a musician in a successful band to becoming a prominent agent. The conversation sheds light on the often mysterious world of talent booking, especially from the perspective of an agent who has worked with some of the biggest names in the industry.

    Zack shares stories from his early days touring with bands, how he transitioned into being an agent, and his passion for hip-hop and its golden era. They also discuss the intricacies of managing tours, the challenges of balancing business with creative integrity, and the importance of being resourceful in the ever-evolving music industry. Zack’s insights into the realities of the music business, the importance of building strong relationships, and the grind necessary for sustained success are invaluable for anyone looking to make it in the industry.

    Key Takeaways:

    • Zack's transition from musician to agent and the driving forces behind his decision.
    • The role of a talent agent and how it differs from that of a manager.
    • The importance of relationships and repeat business in the music industry.
    • Insights into the challenges and rewards of booking tours and managing talent.
    • Personal anecdotes from Zack's career, including memorable moments with major artists.

    Whether you're an artist looking to understand the business side of touring, or simply curious about the behind-the-scenes of the music industry, this episode offers a candid and informative look into the world of talent booking.

    Follow / Contact Zack:

    • zack@cardinaltalentgroup.com

    • Instagram


    Produced by: @probablyashanti for @Ternwheel
    Mixed by: Akiyoshi Ehara - @akiehara1
    Music by: MMYYKK - @mmyykkvibes

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    50 mins

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