Which mountain are you climbing? That’s the exact question Bonnie Wan asked herself when her life hit a crisis point, both at work and at home. Instead of staying stuck, Bonnie went all in—taking the same tools she mastered as an Advertising Strategy Director and turning them inward. The result? She created a Life Brief—a no-holds-barred roadmap to how she truly wanted to live. And she didn’t just skim the surface. Bonnie dug deep into her core values, peeled back her beliefs, and got crystal clear on what she wanted to feel every day.

Spoiler alert: It worked. Bonnie unlocked achievements beyond her wildest dreams, and now she’s on a mission to help others do the same with her book, The Life Brief, plus workshops and talks worldwide. Don’t miss this episode where Bonnie explores her perfectly imperfect journey.

Bio

Bonnie is creator and author of The Life Brief, a simple and profound action-driving practice that helps people navigate life’s biggest and trickiest decisions with clarity, creativity and courage.

The Life Brief applies the art and science of brand strategy to how we live our lives, helping people get clear, take meaningful action, and live with greater intention and imagination.

As Partner and Head of Brand Strategy at Goodby, Silverstein & Partners (GS&P), Wan leads strategy for Fortune 500 companies including Blackstone, BMW, Comcast/Xfinity, Frito-Lay, and Kraft-Heinz. She also harnesses strategy to create powerful, provocative, award- winning campaigns fighting racial injustice, child sex trafficking, cyberbullying, college campus rape, and gender inequality. Wan has been named an Advertising Icon, an Ad Age Leading Woman, and Chief Strategy Officer of the Year.

The Life Brief has evolved from an agency talk to keynotes, workshops and now a best-selling book. The Life Brief: A Playbook for No Regrets Living is the essential tool for aligning your daily actions with your ambition and values. As a Brand Strategist turned Life Strategist, Wan not only helps companies innovate from a place of purpose, but also guides everyday people who seek to realize their potential.

Wan has taught The Life Brief at Accenture, AirBnB, Apple, Change.org, Chief, Google, SXSW, and World 50 Group as well as for Gwyneth Paltrow’s Goop, and Jane Goodall’s Activating Hope Summit.

Wan appears in Jeff Goodby and Rich Silverstein’s Masterclass on Advertising and Creativity and is featured in the documentary film, The Big Flip, chronicling the lives of four women breadwinners and their families. She has also been interviewed on Katie Couric’s Katie show and HuffPost Live. Her articles have been featured by Fast Company, Campaign Magazine, AdAge, and Adweek.

The Life Brief website: https://thelifebrief.com/