The Lady Tech Marketer Podcast

By: Lady Tech Marketer
  • Summary

  • Lady Tech Marketer is a community that connects women in tech marketing so we can collaborate, empower, and inspire one another as we navigate our careers. On The Lady Tech Marketer Podcast, we’re going to talk to tech marketers about their careers, marketing trends, and hopefully get some solid advice from them along the way.
    Lady Tech Marketer
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Episodes
  • 61. Be a Better Marketing Leader by Being Yourself with Tasha Reasor of Iterable
    Apr 22 2021

    On this episode, we’re talking to Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable, the growth marketing platform for cross-channel customer engagement. Alongside her role at Iterable, she works with tech startups Sendoso and Embrace as an advisor. Having previously driven marketing at Alooma and OpenDNS, Tasha is a passionate leader who lifts up the women in her organizations and advocates for inclusivity in marketing. Tasha has accomplished quite a lot in her career so far, and we know you’re going to learn a ton from her today - enjoy!

    Some of the topics we discussed:

    1. How being your authentic self will make you a better marketer and leader
    2. Competence vs. confidence
    3. How the enneagram test can strengthen you and your team
    4. The importance of curiosity
    5. How to overcome imposter syndrome
    6. What coaching and formal professional development can do for you
    7. The unique challenges women face at work and how women can help each other overcome them
    8. Benefits of being a people manager
    9. Burnout and the power of asking for help
    10. What it means to have it all

    Resources mentioned:

    • Carla Harris on “How to Own Your Power” - https://www.youtube.com/watch?v=m7d-OEfc_2s
    • Robin Hauser on "Likability Dilemma for Women Leaders" - https://www.ted.com/talks/robin_hauser_the_likability_dilemma_for_women_leaders
    • Angela Lee Duckworth on "Grit: The Power of Passion and Perseverance" - https://www.ted.com/talks/angela_lee_duckworth_grit_the_power_of_passion_and_perseverance?language=en
    • The Enneagram - https://www.enneagraminstitute.com/the-traditional-enneagram

    Connect with Tasha and Lady Tech Marketer here:

    • https://www.linkedin.com/in/tashareasor/
    • https://www.linkedin.com/company/ladytechmarketer/
    • https://www.instagram.com/ladytechmarketer/
    • https://twitter.com/ladytechmarketr
    • https://www.facebook.com/ladytechmarketer

    This episode is sponsored by TCI Lead Gen.

    TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

    Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

    This podcast is produced by Lady Tech Marketer.

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    1 hr and 46 mins
  • 60. Top 6 Tips for Virtual Networking Success with Emily Hill and Liana Wong
    Apr 8 2021

    On this episode, we’re sharing our 6 best tips for virtual networking for anyone who’s new to it or nervous about it. Most of us are well-versed in the art of working remotely at this point, but not everyone is comfortable with networking virtually. It can feel more difficult, but it’s still something we should continue to do to move our careers forward, especially because even when the world opens back up after Covid is under better control, many of us will still be working remotely. We’ve learned a lot about networking virtually in the last year particularly from hosting this podcast, so we thought we’d share our tips to help any of you out there who are still struggling with it.

    Connect with Lady Tech Marketer here:

    • Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
    • https://www.instagram.com/ladytechmarketer/
    • https://twitter.com/ladytechmarketr
    • https://www.facebook.com/ladytechmarketer

    This episode is sponsored by TCI Lead Gen.

    TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

    Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

    This podcast is produced by Lady Tech Marketer.

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    16 mins
  • 59. The 4 Cs of Building Customer Loyalty with Emily Hill and Liana Wong
    Apr 1 2021

    On this episode, we’re sharing four easy things marketers can do to build a loyal community of customers in a post-covid world. A silver lining of the pandemic is we’ve all learned how to adapt our strategies in real-time and built resilience we never would have built without going through this challenging time. While the world has changed in many distressing ways, there has been good to come from this time too. For instance, customer relationships and loyalty have always been important, but compassion and empathy are more important in business settings than ever. So today we’re sharing our 4 best tips for building trust and loyalty among your customers. We hope they’re helpful to you at any time!

    Connect with Lady Tech Marketer here:

    • Email hello@ladytechmarketer.com or emily@ladytechmarketer.com
    • https://www.instagram.com/ladytechmarketer/
    • https://twitter.com/ladytechmarketr
    • https://www.facebook.com/ladytechmarketer

    This episode is sponsored by TCI Lead Gen.

    TCI Lead Gen is a cloud-enabled demand gen startup that helps B2B marketers achieve their goals. TCI’s lead gen programs create the best B2B leads ever available. Find out more about TCI and how they make the best B2B leads at www.thebestb2bleads.com.

    Disclaimer: The views and opinions presented in this podcast belong solely to the interviewers and interviewees and do not reflect an official statement or opinion of the authors' employer(s), past employers, or any other organization or committee these authors may have been, currently are or will be affiliated with.

    This podcast is produced by Lady Tech Marketer.

    Show more Show less
    10 mins

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