If you work across time zones, borders and cultures, this is the show for you. In the Weekly Concept series, Leonardo aims at defining a topic in international business. These are shorter episodes to illustrate key concepts in this discipline.

Today, we talk about economic sanctions.

Economic sanctions act as tools of diplomacy that can greatly affect global trade. These measures, which can include everything from trade embargoes to asset freezes, aim to persuade countries or entities to change their behavior in line with international expectations.

Connect with the host ⁠⁠⁠Leonardo Marra on LinkedIn.⁠⁠⁠

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Podcast Archive: 102 episodes (40+ hours).

Podcast Bonus Episodes: New exclusive content.

Early Access: Upcoming YouTube videos and newsletters.

Thinking Process Journal: Insights into Leonardo's content preparation, including a curated reading list and personal reflections.

Q&A: Submit questions for future episodes, and receive a shoutout when they are answered.

You could also support the podcast by purchasing one of the following books on Amazon using the links provided:

- ⁠⁠⁠⁠The Personal MBA⁠⁠⁠⁠

- ⁠⁠⁠⁠HBR's 10 Must Reads 2025⁠⁠⁠⁠

- ⁠⁠⁠⁠The 48 Laws of Power⁠⁠⁠⁠

- ⁠⁠⁠⁠Blue Ocean Strategy

If you work across time zones, borders, and cultures, this is the show for you. This is your host Leonardo, welcome to the international business podcast.

Today, we dive into Latin America from different angles: nearshoring, market access to LATAM, and LATAM expansion to Europe. We have three guests joining us—one based in Colombia, one in Brazil, and one in Spain.

Use the promo code 8D1E2 to get 50% off your first month on Patreon. This offer is valid until February 28th.

⁠⁠Join Leonardo on Patreon for:⁠⁠⁠

Podcast Archive: 102 episodes (40+ hours).

Podcast Bonus Episodes: New exclusive content.

Early Access: Upcoming YouTube videos and newsletters.

Thinking Process Journal: Insights into Leonardo's content preparation, including a curated reading list and personal reflections.

Q&A: Submit questions for future episodes, and receive a shoutout when they are answered.

Joseph Novitzki is the Principal and CEO of Timberwolf International Consulting, where he helps U.S. businesses navigate the complexities of international expansion and build high-performing teams in Latin America.

With over a decade of experience living and working in the region, Joseph brings a unique perspective to unlocking Latin America's potential as the next economic frontier. From saving clients hundreds of thousands of dollars in labor costs through nearshoring to leading market entry strategies across 12 countries, his results-driven approach focuses on efficiency and adaptability to local norms.

Henrique Malina brings over 20 years of experience and a proven track record in facilitating multi-million dollar agreements for pharmaceutical, nutraceutical, and med-tech companies in the dynamic Latin American market. Expertise focused on:

- Market Entry Strategy: Assisting companies in navigating the complexities of the LATAM healthcare landscape.

- Strategic Alliances: Building strong relationships with key players such as distributors and major pharma/med-tech companies in the region.

- Global Opportunities: Connecting with leading biotechs, pharma, and nutraceutical firms to create new business prospects.

Marc Flo-Martin is a Sales and Business Development executive with a 20+ years international career that has taken him to live in Spain, The Netherlands, France, and particularly Brazil, where he lived and worked for a decade. Fluent in six languages, he leverages his linguistic skills to build connections and foster collaboration across borders. Currently based in his hometown of Barcelona, Marc combines his corporate expertise with a passion for developing global business connections.

He is involved in international consulting, assisting foreign companies in navigating the Brazilian market and supporting Brazilian businesses in expanding internationally.

Marc also serves as an Advisory Board Member for the Barcelona chapter of The Global Chamber®, a premier global networking organization dedicated to facilitating the capture of cross-border business opportunities.

If you work across time zones, borders, and cultures, come on the show to share your story. Connect with the host Leonardo Marra

If you work across time zones, borders and cultures, this is the show for you. In the Weekly Concept series, Leonardo aims at defining a topic in international business. These are shorter episodes to illustrate key concepts in this discipline.

Today, we talk about NAFTA. It stands for North American Free Trade Agreement.

NAFTA was a trade deal between the U.S., Canada, and Mexico, signed in 1992 and enacted in 1994, aimed at eliminating trade barriers and boosting economic cooperation. It removed tariffs and allowed for easier movement of goods, services, and investments across the three countries.

Connect with the host ⁠⁠Leonardo Marra on LinkedIn.⁠⁠

⁠⁠Join Leonardo on Patreon for:⁠⁠

Podcast Archive: 102 episodes (40+ hours).

Podcast Bonus Episodes: New exclusive content.

Early Access: Upcoming YouTube videos and newsletters.

Thinking Process Journal: Insights into Leonardo's content preparation, including a curated reading list and personal reflections.

Q&A: Submit questions for future episodes, and receive a shoutout when they are answered.

You could also support the podcast by purchasing one of the following books on Amazon using the links provided:

- ⁠⁠⁠The Personal MBA⁠⁠⁠

- ⁠⁠⁠HBR's 10 Must Reads 2025⁠⁠⁠

- ⁠⁠⁠The 48 Laws of Power⁠⁠⁠

- ⁠⁠⁠Blue Ocean Strategy