The Idea Climbing Podcast

By: Mark J. Carter
Listen for free

  • Summary

  • If you’re passionate about bringing your big ideas to life and want actionable strategies for marketing, branding, sales, mentoring, networking and more this show is for you! You’ll learn from interviews with successful B2B thought leaders and entrepreneurs.
    © 2019 Mark J. Carter & ONE80
    Show more Show less
activate_WEBCRO358_DT_T2
Episodes
  • How to Stop “Networking” and Start Building Relationships that Matter with Daniel Andrews

    How to Stop “Networking” and Start Building Relationships that Matter with Daniel Andrews
    Aug 27 2024
    Traditional networking doesn’t work anymore. These days it’s all about meaningful relationships. I discuss how to build them in this episode with my guest, Daniel Andrews. Daniel is a native of Columbia, South Carolina where he currently resides after an absence of 13 years. He owns a business that shows businesspeople how to identify, find, meet, and nurture professional relationships with Key Referral Partners. Fundamentally, he shows businesspeople how to STOP “networking,” and START building true networks. This is his fourth career; he’s been successfully self-employed for 36 years (50 if you start with the lemonade stand in first grade). Networking Origins Originally, Daniel wasn’t good at networking. He decided to work at being good. Some painful lessons, mentoring, reading, doing things right and taking notes and doing things wrong and taking notes eventually led to networking success. He believes that the way we set expectations for other people and confirm our expectations of them is very important. Initially Daniel believed that sales were referral based, but in a very casual way. He thought that getting referrals was networking, and later he discovered that that isn’t the case. The moment that it became clear to him he was in the insurance business doing employee benefit work and got a “referral” that was much more. It was an endorsement. His experience up until then was an introduction was just a hand-off to hopefully get a sale. In direct sales that was enough because he could demonstrate the product that he was selling. Then someone personally vouched for Daniel’s integrity. In that moment he realized that an introduction is not a high-quality referral; an endorsement is a high-quality referral. We build networks because people have credibility with people that we have credibility with. Daniel didn’t need to get introduced to his next client, he had to borrow the credibility he had with a friend. The credibility that his friend had with another person got him where Daniel needed to go. That was the big light bulb moment. His wingman wasn’t there to introduce Daniel, he was there to endorse Daniel. How to Start a Relationship the Right Way Your attitude must be one of mutuality; you need to see who you can serve and who you can be served by. Daniel says this isn’t reciprocity, he doesn’t like that word at all. Reciprocity usually means that people are keeping score. When he meets somebody in a networking situation, Daniel will give what he can to the other person during their interaction, regardless of the time frame. At the same time, he’s evaluating if there’s a reason to have another, longer meeting. As far as what it looks like stylistically and what the actual actions are, Daniel’s always probing for higher value between the two of them. Traditional networking is “speed prospecting”; people take a one-dimensional model: They meet someone, try to figure out if the other person is a prospect, yes/no/maybe, get a business card and move on. Nobody likes being treated like a prospect until they’ve identified themselves as a prospect and want to buy. There’s a better way to build business relationships and we’ll look at that. In this episode we also discuss: How to get out of “speed prospecting” mode. The best thing you can talk about when you’re meeting someone for the first time. How to gain trust with potential prospects. How to know which relationships to build and maintain, and which ones to let go. How to bridge that gap between serving and traditional selling. How to foster a referral relationship when there’s not an immediate referral to be given. Why not keeping score in business relationships is a good thing. …and more golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About the Guest
    Show more Show less
    26 mins
  • How to be a Great Podcast Guest with Noémi Beres

    How to be a Great Podcast Guest with Noémi Beres
    Aug 13 2024
    Becoming a great podcast guest is a blend of art and science that you can master with the right strategies. My guest Noémi Beres and I discuss some of those strategies. Noémi is the Co-Owner of the Podcast Connections podcast booking agency. She helps entrepreneurs and business owners enrich their lives through connections, sharing their knowledge, and connecting them to quality podcast shows. Getting into podcasting was a happy accident for Noémi. She became an entrepreneur in 2007 in the social media marketing and online business travel spaces with her husband. Then the pandemic abruptly halted all travel plans in 2020. Fortunately, they had a mentor that advised them to start a business in the podcasting world because it was booming back in 2020. Noémi hadn’t even listened to podcasts before then. That advice provided them with the pivot that would change the course of their business lives. Preparing to be a Great Podcast Guest First, you must do some self-reflection and figure out what your niche for guesting is. That’s the most important step. Ask yourself “What is my business is about and what stories do I want to share?” You also ask, “Who’s attention am I trying to get, who is my ideal listener?” Then, explore different podcasting platforms and find podcasts that align with your message and your target markets. Once you find a few podcasts, create a document with all their contact information. That gives you a “hit list” of industry specific podcasts which means you have the beginning of a marketing plan to kickstart your podcast guesting journey. Outreach Strategies for Potential Podcast Guests After you define your podcast target markets it’s time to start your outreach. Each podcaster has their preferred method of reaching them. Some podcasts have a submission form, which is the easiest option. The other way is to find their email address and craft a pitch. Your pitch must stand out because podcasts hosts get a ton of emails. Noémi suggests you listen to a couple of your target’s podcast episodes and tell the host, specifically, what you liked most about the episodes. This lets them know you took the time to “get to know their show”. You could also leave a five-star review for them on a podcast platform and let them know that you did. Once you get a podcaster’s attention the fun begins! In this episode we discuss: What great guests do differently than average or bad guests. How to prepare for your interviews beforehand. The best way to answer questions during your interviews. Common mistakes that many podcast guests make and how to avoid them. What to do immediately before your interviews. What podcast hosts can do to help their guests be great guests. The case for not sending “canned questions" to the podcast hosts. How long you can expect it to take to become a great podcast guest. What great podcast guests do after the interview. …and other golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About the Guest Noémi Beres helps entrepreneurs and business owners enrich their lives through connections, sharing their knowledge, and connecting them to quality podcast shows. In addition, Noemi is dedicated to helping experts grow their businesses with interviews. Noémi started working in online marketing in 2007. She has a Master’s Degree in Danish Literature and Language; she is a linguist, content creator, and “master organizer.” She loves making hand-sewn collages on canvas in her free time and playing on her hang and frame drum. She is also a walker. Connect with Noémi! Website: https://www.podcastconnections.co/ LinkedIn: https://www.linkedin.com/in/noemiberes/ Instagram: https://www.instagram.com/noemi_beres_/ Click here for more outstanding interviews with entrepreneurs and thought le...
    Show more Show less
    22 mins
  • How Entrepreneurs Can Develop Self-Leadership Skills with Kathy Motlagh

    How Entrepreneurs Can Develop Self-Leadership Skills with Kathy Motlagh
    Aug 6 2024
    Before you can lead others, you must learn how to lead yourself. I discuss how to do that in this episode with my guest, Kathy Motlagh. Kathy is the CEO and Founder of ThinkVirtues, is a visionary in a true sense. With a profound commitment to harnessing human potential, Kathy delves deep into the complexities of human behavior, unlocking the latent power within everyone she guides. It was Kathy’s own journey to her own authentic power that really led her to learn the importance of self-leadership. Along the way she’s been fortunate enough to be coached by some of the world’s best coaches and now is a successful coach. Kathy noticed with all the people she’s served, helped and worked with is that the common ingredient with entrepreneurs that grow phenomenal businesses is they have a beautiful leadership quality not only for their teams but for themselves. When it comes to entrepreneurship self-leadership is extremely important. The reason that a lot of businesses fail is not because it’s a bad idea or it’s a bad business model, it’s the entrepreneur’s lack of self-leadership. That’s why it’s important for all entrepreneurs to understand that leadership is one of the most important components of running a successful business whether you’re leading a team or just yourself. What drives us, what gives us that incentive to get out of bed and execute? That’s an important topic to understand. We need to understand who we are authentically, what’s deep within us. It’s not dictated by exterior forces or how we grew up. Those have influence over us in who we think we are. When we tap into our authentic self, which is really taking the time to understand our past and what impact our past still has on us today. Many people never take the time to understand their past to release and let go of the negative aspects of their past. We delve into that and more. In this episode we discuss topics such as: How to work through your past after you discover the negative aspects of it. What you need to do once you let go of the past. The four-pillar approach to creating successful self-leadership. The importance of emotional management in leadership. The other things that hold you back from your true authentic self. The definition of self-leadership. How to connect to your authentic self. How to raise your level of consciousness. How to maintain a higher level of consciousness once you achieve it. …and more golden nuggets of advice! You can get my book here: “Idea Climbing: How to Create a Support System for Your Next Big Idea” About the Guest Kathy Motlagh is an esteemed transformational coach and strategic advisor, renowned for her deep impact on top CEOs and leaders worldwide. As the visionary creator of the "Power of Authenticity" workshop, Kathy has pioneered a proprietary framework that revolutionizes personal and professional development. This transformative approach has proven life-changing for many, enhancing leadership and fostering profound growth. Under Kathy’s leadership, ThinkVirtues has evolved beyond a mere platform; it has become a crucible for profound transformation. Her training under the legendary John Maxwell has not only shaped her into a paragon of leadership excellence but has also empowered her to craft initiatives that penetrate the core of our being. The "Power of Authenticity" program, Kathy’s brainchild, represents a paradigm shift, unlocking dormant powers within each individual and promoting a culture of authenticity and effective leadership. Click here to connect with Kathy on LinkedIn Click here to learn more about ThinkVirtues Click here for more outstanding interviews with entrepreneurs and thought leaders!
    Show more Show less
    26 mins
Leadership Marketing Economics
Show more Show less

What listeners say about The Idea Climbing Podcast

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.

Audible.com reviews

Amazon reviews
No Reviews are Available