Question of the Month - October 2024 - What Was The Last Podcast That You Recommended to Someone and Why

Hello October! Autumn is in the air here in Canada, leaves are turning colour, nights are cooler, sweaters are being pulled out of storage and it is a beautiful time of the year!

We are posing our next Question of the Month to you! For the month of October 2024 - the question is this

"What was the last podcast that your recommended to someone and why did you recommend it?"

Word of Mouth Marketing has a great return on investment - we trust when someone we know and love recommends something to us, we generally act on their recommendation because we know them and they know us - we trust their opinion!

So, I would love to know, what podcast have you recommended recently and what is it about that show that made you feel compelled to share it with someone in your world?

My recommendation would be the Mel Robbins Podcast - I love what she does and how she does it! Check her out here >>>

So, it is that easy - head over to our HowToPodcast website and click the SpeakPipe link and record your answer to the question of the month - be sure to include your name, the name of your podcast, your website and your answer to the October Question of the Month!

The Mel Robbins Podcast Tune in and buckle up – your life is about to change. New episodes of The Mel Robbins Podcast drop every Monday and Thursday. To learn more about Mel, go deeper into every episode, find the resources and research she mentions, or submit a topic or question, check out https://www.melrobbins.com

https://pod.link/1646101002

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https://howtopodcast.ca/

How Being A Tourist Can Make You and Your Podcast Better - Put Yourself In New Places to Spark Your Podcast Content

We were in Calgary Alberta for the first time in September at PodSummit 2024. We had a great time meeting fellow podcasters, attending sessions and hanging out in this beautiful city.

We had the chance to go to Banff Alberta for dinner with long time friends and it was great to be a tourist, taking in the majesty of the city of Banff and the mountains that seem to just appear out of nowhere! It makes you appreciate how small we all are in this big world and how great our planet is!

When was the last time that you were a tourist? When was the last time you put yourself in a new environment? This does not require jumping onto a plan and flying across the country, it can be as simple as going into the coffee shop you pass by daily and that you have never been in, to check out a little shop that you are curious about, to take a different way to work that you never take.

Putting ourselves in new environments and unfamiliar places heightens our awareness of our surroundings and resets our brain! Meeting new people expands your connections and interactions - meeting someone different than you, from a different place helps you realize that you are not the center of your own world - there is a bigger world out there and exposing ourselves to it makes us better people!

So, if you feel a little punchy, a little bored in your routine, if you podcast is kinda becoming just "a thing that you do" instead of "a passion that you love" put yourself somewhere new - it will help you reconnect with yourself and with your world, and that is where creativity is sparked, new ideas come and great connections result!

Tell me about your touristic approach to your podcast and how you are putting yourself in unfamiliar waters, I would love to hear how doing so has made your podcast and your own life better!

Keep podcasting, and keep being you!

Dave

https://www.podsummit.com/ ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠ ___ ⁠⁠⁠⁠⁠⁠https://howtopodcast.ca

Episode 308 - From Command to Connection -Transforming Podcast Engagement with Pathways to Action

The concept of a "call to action" (CTA) has deep roots in marketing and advertising, but its application in podcasting requires a more nuanced approach. Let's explore the history of CTAs and how podcasters can adapt this concept to better serve their listeners. Evolution of the Call to Action

The term "call to action" originated in traditional advertising, where marketers sought to prompt immediate responses from consumers

Initially, CTAs were direct commands like "Buy Now!" or "Call Today!" designed to drive sales or generate leads. As marketing evolved, so did CTAs, becoming more sophisticated and tailored to specific audience segments and platforms. Rethinking CTAs for Podcasting

In podcasting, the traditional CTA model often falls short. Podcasts are an intimate medium, fostering a personal connection between host and listener.

This relationship calls for a more thoughtful approach to engagement.Instead of a "call to action," podcasters should consider creating a "path to action" - a gentler, more audience-centric approach that prioritizes listener benefit over host or sponsor gain. From Command to Opportunity

Bad CTA Example: "Don't forget to rate and review our show on Apple Podcasts!"

This common podcast CTA focuses solely on benefiting the podcast, without offering value to the listener.

Improved Approach: "If you found today's discussion on personal finance helpful, we'd love to hear your thoughts. Sharing your perspective in a review helps other listeners discover content that might benefit them too."

This approach frames the action as an opportunity for the listener to contribute to a community and help others, rather than a command to perform a task for the podcast's benefit. Audience-First Engagement

Bad CTA Example: "Visit our website to buy our merchandise!"

This direct sales pitch can feel jarring and self-serving in the context of a podcast.

Improved Approach: "We've curated a collection of resources related to today's topic on our website, including some exclusive content for our listeners. While you're there, you might also want to check out our merch store, where each purchase helps support the show."

This approach leads with value for the listener, making the commercial aspect secondary and optional. Creating Interactive Experiences

Bad CTA Example: "Follow us on social media!"

This generic request doesn't provide a compelling reason for listeners to engage.

Improved Approach: "Join our vibrant community on Instagram, where we continue the conversation from each episode. Share your insights using #[PodcastName], and you might hear your thoughts discussed on next week's show!"

This invites listeners to become active participants in an ongoing dialogue, extending the podcast experience beyond the audio. Conclusion

As podcasters, our goal should be to create paths to action that enrich our listeners' experiences, rather than simply issuing commands.

By focusing on providing value, fostering community, and creating interactive opportunities, we can build stronger, more engaged audiences who choose to take action because it benefits them, not just the podcast.

Remember, in podcasting, the relationship with the listener is paramount.

Every suggestion for engagement should be framed as an opportunity for the listener to enhance their experience, learn more, or connect with like-minded individuals.

This approach not only respects the listener but also builds a more loyal and active audience in the long run.

https://workwithbranded.com/branded-podcast/ ___ Meet with Dave for a free consult to help you with your podcast⁠⁠⁠⁠ https://calendly.com/truemediasolutions/free-podcast-consult-for-how-to-podcast-listeners⁠⁠⁠⁠ ___ ⁠⁠⁠⁠⁠⁠https://howtopodcast.ca