Paula Luu, a photographer, shares her journey of scaling her business and finding success. She started her photography career in 2006 in Waco, Texas, where her husband gave her a camera, and she began taking pictures of people for album covers and headshots. Eventually, she moved to Houston, Texas, to pursue photography full-time.
In October/November 2021, she joined Mastermind, a business coaching program, and by February 2022, she and her husband had sold out 40 sessions in less than 48 hours, earning $188,000 with an average session price of $3,000. They credit their success to networking, building relationships with clients, and implementing the information they learned in Mastermind.
The campaign that helped them achieve their success is the 40 Over 40 campaign. This campaign is aimed at empowering 40 women over 40 to embrace their beauty and have a positive body image. They structured the pricing to include hair and makeup artists, three looks, a meet and greet with Chloe, a guaranteed "it shot" for each participant, a magazine featuring their bio and testimonials, and a champagne party.
The magazine they produce for the campaign costs them a bit over a thousand dollars for the printout. However, they are planning an upsell for a bigger magazine or a framed photograph with the woman as the cover for an extra cost. They also found the venue for the champagne party through networking and are not selling tickets but instead inviting the forty women to bring a friend.
Paula has plans to hire two more full-time employees and currently has an in-house retoucher and social media manager who help her with her work. She also sent a referral to another photographer for a wedding event. Her advice for people looking to make major changes is to be patient and consistent, trust the system, and don't be scared to jump.
In summary, Paula's journey shows the importance of networking, building relationships with clients, and implementing the knowledge gained from The High Rollers Club Mastermind. Her 40 Over 40 campaign is a successful example of how empowering women and providing value can generate income for a photography business.
https://paulanluu.com/
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About Jenn Bruno Smith:
After leaving a successful career as a speech pathologist and clinical liaison, Jenn moved into pursuing her business full time. She has been shooting boudoir exclusively for 4 years and teaching marketing and business to the photography industry for the last two.
You can catch up with Jenn in her group The High Rollers Club- IPS, Business and Marketing for Boudoir photographers.
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1 hr and 18 mins