In this episode of 'Analytics Anonymous', join host George Hall and guest Zoë Hitchens, Analytical Manager at Good Growth, as they delve into the vital topic of data quality and its crucial role in digital growth and e-commerce. Zoë shares her expert insights on what constitutes 'good data', emphasising its importance for businesses in making informed decisions and driving profitable growth.

18 months ago, it seemed that you couldn't open your phone or watch the new without seeing some mention of the Metaverse - but with the hype dying down and consumers being held back by inaccessible and expensive technology, will it ever get its buzz back? George Hall is joined by Jacob Nicholls, Account Executive at Good Growth, to find out more.

In celebration of Social Media Day, Analytics Anonymous takes a look at one of the behemoths of the industry: Meta. The platform has been an ever present online since its launch in 2004, but, as Leah Holland, Good Growth’s Head of Insight and Analytics, tells George Hall, advertising ROI may not always be as transparent as it seems...