In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Mike Robinson, founder of The Eighth Notch, to discuss a fresh approach to logistics and consumer choice. Mike shares his vision for reducing delivery frequency by consolidating shipments, a method that not only saves retailers money but also minimizes the carbon footprint. They delve into the balance between speed and sustainability, and how consumers are becoming more receptive to eco-friendly options. From tales of late-night brainstorming sessions on Norm’s balcony to strategies for cutting down delivery costs and environmental impact, this episode sheds light on how even small changes in logistics can make a big difference for both businesses and the planet.

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Timestamps

00:00 Fast-Paced Consumer Culture

00:56 Cigar Conversations and Austin Nights

03:17 Introducing Mike Robinson

04:01 The Vintage Cigar Experience

05:28 Cigar Events and Traditions

06:39 Marketing and Perceived Value

09:34 Conscious Consumerism and Delivery Logistics

11:42 Sustainable Delivery Practices

16:32 The Future of Retail Delivery

30:43 The Carbon Savings Opportunity

31:35 Retailer and Carrier Collaboration

32:41 Consumer Experience and Logistics

33:29 Financial and Environmental Impact

35:42 Marketing Strategies for Sustainability

38:29 Challenges and Opportunities in Logistics

40:46 Expanding Beyond the U.S. Market

46:55 Gamifying Sustainability Efforts

52:08 Conclusion and Final Thoughts

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Follow @marketingmisfitspodcast on Instagram and YouTube for updates! Welcome to the Marketing Misfits Podcast YouTube Channel! Hosted by Norm Farrar and Kevin King, two entrepreneurs who've carved paths of success by thinking outside the traditional business box. Here, we're all about celebrating the unconventional, the trailblazers, and the rebels of ecommerce. Norm and Kevin have spent years navigating the choppy waters of the business world, turning left when everyone else turned right, and they’ve got the success stories to prove it. Now, they're on a mission to uncover other Marketing Misfits just like them.

From genius marketing hacks to the most unexpected growth strategies, our guests share it all. This is not your standard, by-the-book marketing talk; it's a peek into the minds of those who dare to do things differently. Whether you're a seasoned entrepreneur, or a newbie in the digital marketplace, Subscribe to join Norm, Kevin. Welcome to the Marketing Misfits family!

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