DESCRIPTION:

John Hayes, host of the Franchise Hot Seat, interviews James Butler, a serial entrepreneur, author, and franchise sales coach. Butler shares his experience of owning three bridal shop franchises and five different businesses, and his decision against franchising his concept after consulting with a franchise attorney. He discusses his consulting work for franchise owners and his belief that not all businesses are suitable for franchising, emphasizing the need for differentiation in a saturated market. He also mentions the trend of consolidation in the industry, with companies like Authority Brands and Five Star Franchising acquiring different brands under a parent brand.

Butler and Hayes discuss the challenges of franchising a small gym, with Butler suggesting that success in this area requires effective marketing and community building. He warns against franchising businesses that cannot provide adequate support to franchisees or have not developed a solid business model. He cites statistics from the International Franchise Association showing that two-thirds of franchise brands in America never reach 100 outlets, questioning the financial viability of franchising for these businesses.

Butler and Hayes discuss the reasons why people are drawn to franchising, despite the challenges. Butler suggests that many franchisors do not fully understand the industry or their business, and make mistakes as a result. They also discuss the importance of marketing in franchising, and the difficulties faced by small start-ups in competing with larger, more established brands.

Butler's book, Franchise Growth Strategies, is mentioned, specifically his concept of an "idea day" for making big breakthroughs in business. He explains that this involves scheduling time to reflect on the business and its trajectory, and to develop a list of activities to work on going forward. He emphasizes the importance of regular reflection and strategic planning for growing franchisors.

Butler warns against the "activity versus accomplishment trap", stressing the importance of focusing on activities that contribute to long-term goals. He suggests having three to six priorities per day, and maintaining a master list of tasks from the last "idea day". He also discusses strategies for avoiding distractions and staying focused on priorities.

- With James Butler

TIMESTAMPS (Use ChatGPT on Transcript):

00:00 - Introduction by John Hayes

00:11 - James Butler's introduction

00:39 - Discussion about owning bridal shop franchises.

01:06 - Decision against franchising their own concept.

01:27 - James Butler discusses his experience with multiple businesses and consulting.

02:08 - Question about the saturation of franchising.

03:06 - Discussion on industry consolidation.

03:42 - Mention of meeting a former franchisee over lunch.

04:09 - Conversation about small gym franchises.

05:11 - Further discussion on small fitness franchises and marketing challenges.

06:03 - Reflection on the struggles of emerging franchise brands.

06:44 - Question about the appeal of franchising.

07:23 - John Hayes reflects on the caution needed in franchising decisions.

08:01 - Discussion on "idea days" and strategies for business breakthroughs.

08:57 - Importance of planning and reflection in business.

09:29 - Reflection on daily routines and accomplishing goals.

10:06 - Conversation on prioritization and avoiding the activity vs. accomplishment trap.

10:52 - Managing distractions to stay focused.

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTub

DESCRIPTION:

Edith Wiseman, the president of FRANdata, discusses the changes in the franchising industry, particularly in relation to SBA loans. She explains that the SBA has changed its standard operating procedure, eliminating the need for lenders to worry about affiliation between the franchisor and franchisee. However, this has led to the SBA no longer determining whether a franchise is eligible for an SBA loan, a task that now falls to the lender. This can be problematic for certain business models, such as passive businesses, which may not be eligible for SBA loans.

Some lenders still consider affiliation a credit issue, despite the SBA's stance, and may refuse to lend to new franchises. To address this, FRANdata has developed a certification of franchise eligibility for SBA lending, which has been signed by nearly 250 franchisors. This certification allows franchisors to self-certify that they abide by all eligibility rules, simplifying the lending process.

Wiseman also discusses the number of active franchise systems, estimating that there are between 3750 to 4000 active franchise brands. She confirms that a new franchise brand appears on the scene every day, but notes that the demand for SBA loans is greatest from brands that are slightly past the emerging stage.

For emerging companies that may face resistance from lenders, Wiseman recommends joining the Franchise Registry and using FRANdata's certification to demonstrate their eligibility for SBA loans. She also advises understanding the landscape of SBA lenders and finding a financing partner that is best suited for their franchise system.

Wiseman concludes by discussing some of the eligibility criteria for SBA loans, such as the franchisor not controlling the money flow of the franchisee. She notes that while this is a credit concern for some lenders, there are ways around this issue, such as the franchisor signing an addendum that allows the lender to take a security interest in the accounts receivables.

- With Edith Wiseman

TIMESTAMPS:

● 00:00: Interview Introduction

● 00:56: Discussion on SBA Regulation Changes

● 04:08: Affiliation Concerns for Lenders

● 07:30: Introduction of Franchise Registry's Certification

● 10:30: Impact on Emerging Franchise Brands

● 12:35: Assistance for Emerging Franchise Companies

● 15:17: Clarification on Affiliation and Credit Issues

● 17:45: Other Eligibility Criteria

● 19:25: Challenges for Franchisors

● 21:00: Example of a Unique Business Financed

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast

DESCRIPTION:

John Hewitt, an industry veteran with 5,200 franchisees under his belt, discusses his career in franchising. Hewitt founded several companies, including Jackson Hewitt, one of the world's top retail chain franchises with over 10,000 tax offices. He has also founded other franchise companies and currently runs Loyalty Brands, a platform brand with multiple sub-brands. Hewitt has sold companies twice to public entities for seven figures.

Hewitt shares that he always knew he would become a millionaire, but discovered that the journey is more fulfilling than the destination. He enjoys changing lives and plans to continue in the industry indefinitely.

Hewitt's most recent venture, Loyalty Brands, was born out of a conversation with a former employee who suggested he help other franchises grow. Despite being under a non-compete clause from his previous company, Liberty Tax, Hewitt decided to embark on a course to have multiple franchise brands.

Unlike other franchisors who focus on a single industry, Hewitt looks for franchises with integrity, replicability, and stickiness. He believes that many franchisors fail because they prioritize their own success over that of their franchisees. Hewitt's philosophy is that happy, successful franchisees lead to unstoppable growth.

Hewitt's key to franchising is building the best system in the industry and having franchisees who follow that system. Despite having brought in 5,200 franchisees, he shares that not all of them have followed the system.

- With John Hewitt.

TIMESTAMPS:

● 0:00 My guest today is industry legend, John Hewitt.

● 0:47 We've been in franchising about the same number of years, but John is an icon with 5,200 plus and counting franchisees in your career.

● 1:20 John founded several companies, including Jackson Hewitt.

● 1:51 Why such a story?

● 2:23 The journey is the joy.

● 3:15 Loyalty brands, a platform brand.

● 4:10 You have sold twice to public companies for seven figures.

● 5:00 Why not just a tax? Why multiple brands?

● 5:50 The beginning of loyalty brands.

● 7:08 The search for integrity, replicability, and stickiness in franchises.

● 8:00 The challenges of franchising and reaching 100 locations.

● 9:00 The secret to franchising: happy, successful franchisees.

● 10:10 The failure of many franchisors.

● 11:15 The importance of building the best system in the industry.

● 12:20 Personality profiling in franchisees.

● 13:30 Attitude and culture as keys to success.

● 14:20 Identifying bad franchisees.

● 15:30 Blaming others versus taking responsibility.

LINKS:

WEBSITE: http://franchisehotseats.com/

LinkedIn: https://www.linkedin.com/in/drjohnhayes/

Twitter: https://twitter.com/drjohnhayes

YouTube: https://www.youtube.com/c/Howtobuyafranchise

Instagram: https://www.instagram.com/hayesjph/

TikTok: https://www.tiktok.com/@johnphayesfranchise

Pinterest: https://www.pinterest.com/DrJohnHayes/

Facebook: https://www.facebook.com/franchisehotseatpodcast