In this episode, we sit down with James McLaren, owner of Eventus22 in Bury St. Edmunds, to explore his transformative journey in the fitness industry. From opening a 1,300 sq ft facility in 2018 to running a state-of-the-art 4,300 sq ft gym today, James shares how he overcame hiring challenges, pricing mistakes, and product quality issues to turn his business into a high-performing facility charging up to £400 per month. Learn the strategies that doubled his conversion rate, improved client retention, and made his gym the best it’s ever been.

Key Highlights:

• How to restructure the onboarding process to address service gaps.

• The pivotal shift from £200 to £400 per month memberships.

• Why over-50s are the ultimate target demographic for gym growth.

• Lessons learned from a £200,000 gym redesign and team overhaul.

• How sales training, tracking and CRM’s transform lead conversion rate.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below: https://fitnessmarketing.agency/high-growth?sl=jamesmclarenpod

Connect with Fitness Marketing Agency on Instagram: https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with Kevin and his gym on Instagram: https://www.instagram.com/jamesmc.e22/?hl=en-gb

https://www.instagram.com/eventus22_fit/?hl=en-gb

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually.

Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

In this episode, we sit down with Kevin from Hurley Fitness, a gym based in Ely, Cambridgeshire, that’s experienced incredible growth by focusing on two crucial pillars: mindset and systems. Kevin talks about the transformation from burnout to building a thriving fitness business, emphasising the importance of personal development, community, and serving the right demographic. Discover how Hurley Fitness stands out from the competition with a unique approach to strength training, customer relationships, and mindset, and learn how focusing on both business systems and personal growth led to incredible results.

• The mindset transformation that helped grow SGPT gym to 110 members.

• How to tap into the 50+ demographic to build lasting success.

• The power of a clear, consistent membership offer.

• Why focusing on strength training, not weight loss, is a game-changer.

• How community-driven marketing strategy fuels growth.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=kevpoddescription

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with Kevin on Instagram:
https://www.instagram.com/hurley_fitness_ely/?hl=en-gb

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC

FBDA helps fitness businesses that are in despair & help take them to full repair, transform your gym into a thriving profitable business that works for you: https://www.thefbda.com/

In our latest podcast episode, Richard Roach, owner of Fortified in Buckingham—a highly successful, independent high-street gym that flourished after a significant rebrand—shares invaluable insights on the importance of self-accountability and clarity in your vision. In the competitive world of fitness, taking ownership of your gym business is essential for growth and success. With his personal experiences as a backdrop, Richard encourages gym owners to move away from blame and towards proactive solutions.

Key Highlights

• From struggling to thriving: Richard’s rebrand success with Fortified Gym.

• Why letting go of “business baggage” fuels growth and stability.

• How fear of judgment can prevent you from achieving your goals.

• Taking control of your finances: the power of disciplined business choices.

• Building a lifestyle that supports your gym’s vision—not the other way around.

To find out how Fitness Marketing Agency can help your Fitness Business, book a demo call using the link below:

https://fitnessmarketing.agency/high-growth?sl=richardpod

Connect with Fitness Marketing Agency on Instagram:

https://www.instagram.com/fitnessmarketingagency/?hl=en-gb

Connect with Richard on Instagram:

https://www.instagram.com/rich_roach/?hl=en-gb

Connect with Fortified on Instagram:

https://www.instagram.com/fortifiedgym/?hl=en-gb

If you want to find out more information about our partner Gym Owner Network, Click the link below:

https://www.gymownernetwork.com/

This episode is sponsored by LegitFit Gym Software, LegitFit's smart gym management system helps fitness businesses grow by 110%, increases bookings by 25% through automation, reduces cancellations by 20%, and saves €1,500 annually. Find out more here: https://bit.ly/3YN6MOm and to book a demo call, Click here: https://bit.ly/48znLXC