In this conversation, Michael Benatar interviews Ame-Ann DeJohn, founder of Media Lab Science, a media production company that focuses on creating content in the beauty space and conducting clinical testing. They discuss the importance of clinical testing in the beauty industry, the cost of testing, and the role of content creation in marketing beauty products. They also touch on the fast-paced nature of the beauty industry, the influence of celebrities and influencers, and the future of beauty products, including ingestibles and oral care. Amy-Ann shares some of her favorite brands and provides a simple skincare routine for beginners.

Keywordsbeauty industry, clinical testing, content creation, cost of testing, celebrity brands, innovation, ingestibles, oral care, skincare routine

Takeaways

• Clinical testing is essential in the beauty industry to prove the efficacy and safety of products.
• Content creation plays a crucial role in marketing beauty products and creating an authentic brand story.
• The beauty industry is fast-paced, with new trends and products constantly emerging.
• Innovation often comes from entrepreneurs outside of the beauty industry.
• The future of beauty products includes ingestibles and a focus on oral care.
• A simple skincare routine for beginners includes using an enzyme cleanser, a combination moisturizer and SPF, and a vitamin C serum.

Titles

• A Simple Skincare Routine for Beginners
• The Fast-Paced Nature of the Beauty Industry
• Beauty Secrets Unveiled

Sound Bites

• "Clinical testing and what we do at Media Lab Science is efficacy. Does it work? And show me that it works."
• "Brands already know that content is king. They need more content than they've ever needed before."
• "The best part about the beauty business is it makes people feel better."

Chapters

00:00Introduction and Overview of Media Lab Science

06:00The Role of Content Creation in Marketing Beauty Products

10:31The Future of Beauty Products: Ingestibles and Oral Care