• What Is The Ideal Frequency For Sending Marketing Emails?
    Nov 6 2024

    In today’s episode we’re tackling one of the most common questions in email marketing: how often should you send marketing emails?

    Whether you're just keeping up ongoing communication with your audience or running a promotional campaign, your email frequency plays a critical role in your overall list engagement, and deliverability (and more!)

    Let’s dive in!

    Useful Episode Resources

    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.


    Subscribe and review The Email Marketing Show podcast

    Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

    Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.

    And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

    Show more Show less
    14 mins
  • If I Started Over with List Building - What Would I Do?
    Oct 30 2024

    In this week's episode, we're tackling a popular question: "How would you build your email list if you were starting all over again?"

    It’s something I’ve been asked countless times at events and on panels, and I’ve actually had to do it myself a few times over the years. So, let’s dive into the strategies I’d use today.

    Useful Episode Resources
    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.


    Subscribe and review The Email Marketing Show podcast

    Thanks so much for tuning into the podcast! If you enjoyed this episode (all about the psychology of marketing and the 9 things we use in all our email campaigns) and love the show, we'd really appreciate you subscribing and leaving us a review of the show on your favourite podcast player.

    Not only does it let us know you're out there listening, but your feedback helps us to keep creating the most useful episodes so more awesome people like you can discover the podcast.

    And please do tell us! If you don't spend time on email marketing, what do you really fill your working days with? We'd love to know!

    Show more Show less
    20 mins
  • How to Evergreen The Sales of a Cohorted Program
    Oct 23 2024

    In this episode we’re talking about how to make sales every single day when your offer is only available at certain times. If you run programs that are opened and closed in live rounds or cohorts, this episode is for you!

    Joining us is the fabulous Fifi Mason for her final episode as co-host of the show as we come to the end of this season. Fifi’s got a cohort-based program she opens a few times a year, and she’s wondering how to keep sales flowing even when the doors aren’t technically open.

    Let’s get stuck in!

    Useful Episode Resources
    Recent episodes

    How to Come Up With Your Next Email Campaign (Without Overthinking It)

    The Surprising Thing That REALLY Impacts Your Email Deliverability.

    Why You Need to Avoid These Email Marketing Mistakes.

    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.


    Want to connect with Fifi?

    Fifi is a personal brand and visibility coach who works primarily...

    Show more Show less
    22 mins
  • WTF Is An Automated Customer Journey? Use the SCORE Method
    Oct 16 2024

    WTF is an automated customer journey and why do you need to worry about it? We’re Kennedy and Fifi, and today we’re going to dig into what automated customer journeys really are, why they work, and how to build them into your email marketing strategy.

    Plus, we’ll even peel back the curtain on the SCORE Method, our proven framework for engaging subscribers and turning them into buyers, without all the fuss and confusion.

    Let's do this.

    Useful Episode Resources
    Recent episodes

    How to Come Up With Your Next Email Campaign (Without Overthinking It)

    The Surprising Thing That REALLY Impacts Your Email Deliverability.

    Why You Need to Avoid These Email Marketing Mistakes.

    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.


    Want to connect with Fifi?

    Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people –...

    Show more Show less
    39 mins
  • How We Turned 1 Product Into $2.4million
    Oct 9 2024

    We’re Kennedy and Fifi, and this week, we’re going to take you behind the scenes of how we transformed a single product here at Email Marketing Heroes, into a massive $2.4 million in revenue.

    PLUS – we’ll break down each of the core principles we used too so that you can use these to scale your business, using strategic email marketing, all while maintaining work-life balance.

    Let’s get into it!

    Useful Episode Resources
    Recent episodes

    How to Come Up With Your Next Email Campaign (Without Overthinking It)

    The Surprising Thing That REALLY Impacts Your Email Deliverability.

    Why You Need to Avoid These Email Marketing Mistakes.

    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.


    Want to connect with Fifi?

    Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with...

    Show more Show less
    27 mins
  • Creative Email Batching Techniques That Will Save You Time & Energy
    Oct 2 2024

    Do you batch your emails? Can batching improve your email marketing? Does it make the process any easier or quicker?

    We’re Kennedy and Fifi, and these are some of the questions we answer in this podcast episode because we’ve all been there - staring at a daunting list of emails to send, not knowing where to begin.

    Let's go!

    Useful Episode Resources
    Recent episodes

    Warning: 6 Lies Your Email Marketing Platform Is Telling You

    How to Come Up With Your Next Email Campaign (Without Overthinking It)

    The Surprising Thing That REALLY Impacts Your Email Deliverability.

    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.

    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.

    Want to connect with Fifi?
    Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in
    Show more Show less
    25 mins
  • Warning: 6 Lies Your Email Marketing Platform Is Telling You
    Sep 25 2024

    Welcome to another episode of The Email Marketing Show!

    We’re Kennedy and Fifi, and this week, we’re exposing six lies your email marketing platform might be feeding you – and what to pay attention to instead.

    Useful Episode Resources
    Recent episodes

    How to Come Up With Your Next Email Campaign (Without Overthinking It)

    The Surprising Thing That REALLY Impacts Your Email Deliverability.

    Why You Need to Avoid These Email Marketing Mistakes.

    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.

    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.

    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.


    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy persuasion, NLP, or ‘better' subject lines.


    Want to connect with Fifi?

    Fifi is a personal brand and visibility coach who works primarily with introverted coaches and impact makers. She helps quieter people – those who have ideas they want to share with the world but struggle to put them out there. Fifi empowers them to find a way to share in a way that aligns with who they are. You can

    Show more Show less
    37 mins
  • How To Keep Your Email Marketing Tidy (Tags, Automations and Subscribers)
    Sep 18 2024

    Let’s face it, your email marketing platform can get really messy, really quickly if you’re not organised.

    With automations, tags, and campaigns flying all over the place, things can go from zero to chaos in no time. That’s why, in this week’s episode of 'The Email Marketing Show', we tackled how to stay organised with your email systems. Ready?

    We’re Kennedy and Fifi, and if you’ve ever felt like your email list is a cluttered mess, this one's for you.

    Useful Episode Resources
    Recent episodes
    • How to Come Up With Your Next Email Campaign (Without Overthinking It)
    • How to Measure Email Marketing Success with the Right Numbers
    • How We Are Currently Leveraging The Power Of AI To Create A Smarter Business

    FREE list of the top 10 books to improve your email marketing

    If you want to write better emails, come up with better content, and move your readers to click and buy, here's how. We put together this list of our Top 10 most highly recommended books that will improve all areas of your email marketing (including some underground treasures that we happened upon, which have been game-changing for us). Grab your FREE list here.


    Join our FREE Facebook group

    If you want to chat about how you can maximise the value of your email list and make more money from every subscriber, we can help! We know your business is different, so come and hang out in our FREE Facebook group, the Email Marketing Show Community for Course Creators and Coaches. We share a lot of training and resources, and you can talk about what you're up to.


    Try ResponseSuite for $1

    This week's episode is sponsored by ResponseSuite.com, the survey quiz and application form tool that we created specifically for small businesses like you to integrate with your marketing systems to segment your subscribers and make more sales. Try it out for 14 days for just $1.


    Join The Email Hero Blueprint

    Want more? Let's say you're a course creator, membership site owner, coach, author, or expert and want to learn about the ethical psychology-based email marketing that turns 60-80% more of your newsletter subscribers into customers (within 60 days). If that's you, then The Email Hero Blueprint is for you.

    This is hands down the most predictable, plug-and-play way to double your earnings per email subscriber. It allows you to generate a consistent sales flow without launching another product, service, or offer. Best news yet? You won't have to rely on copywriting, slimy

    Show more Show less
    26 mins