E599: Google writes meta descriptions that have higher click-through rates than what you write. Tons of studies back this up.

So does this mean you should stop writing meta descriptions?

Deeper analysis reveals why Google’s meta descriptions are better and gives clear direction on what to do for your SEO - to beat your competitors and rank higher in the SERPS.

If you want to dominate Google and get tons of organic clicks from qualified visitors, this episode tells you what to do.

💚 Source: https://seosherpa.com/seo-experiments/

🤖 Data-nosnippet HTML attribute: https://developers.google.com/search/docs/crawling-indexing/robots-meta-tag#data-nosnippet-attr

🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Meta Descriptions
01:22 Importance of Click-Through Rates
01:58 Google's Auto-Generated Descriptions vs. Custom Meta Descriptions
02:40 Experiment Details and Results
03:47 Takeaways and Advice
05:24 SEO Strategy: Targeting Keywords
08:45 Compact Keywords
10:24 Conclusion and Podcast Wrap-Up

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#seotips #gotomarketing #searchengineoptimization #webdevelopment

E598: How to start, grow, and monetize a newsletter - from Josh Spector, making $20,000+/month with his own newsletter.

He shares the biggest drivers of newsletter growth, what’s most and least important, and how to monetize a newsletter to get more consulting or agency clients. This is what he’s learned after 447 consecutive weeks sending his newsletter out.

Then I share Ali Abouelatta’s advice on newsletter growth. Ali is a Product Manager at Duolingo and notices other things that people don’t.

Ali shares the best email subject lines, how much sending day/time matters, and the best newsletter frequency.

There’s a ton of value in this one, you’re going to love it.

🫶 Sources:

Using a newsletter to build a $20k/mo consulting business - https://www.indiehackers.com/post/services/using-a-newsletter-to-build-a-20k-mo-consulting-business-lGGrUaJbo0cdgTV0zkbl

Things that matter for growing a newsletter - https://read.first1000.co/p/things-matter-for-growing-a-newsletter

🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction to Newsletter Monetization
01:09 Using a Newsletter to Build a $20,000/Month Consulting Business
05:02 Tips for Growing a Newsletter
06:11 Strong Newsletter Strategies
09:36 Ali Abouelatta - Things That Matter for Growing a Newsletter
12:49 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#newslettermarketing #emailmarketing #personalbranding

E597: How Waqar Azeem and his team made and launched Usermaven, getting $120,260 in revenue in their first 3 weeks.

In this, we’ll cover:
- How they got the idea to build this SaaS
- How they got beta users and validated the idea
- What channels they used to drive visitors to their website
- Why they decided to do a lifetime deal (LTD) and how they did it without Appsumo
- The best practices of running a lifetime deal campaign
- Traffic stats, revenue figures, and everything in between is revealed

Buckle up and get a cup of coffee because this is going to be a deep and interesting one ☕️🤓

⭐️ Source: https://www.indiehackers.com/post/how-we-made-120-260-in-3-weeks-of-launching-our-saas-d4e5d1f8fb

🖥️ List of 1,000 Slack Communities: https://standuply.com/The_List_of_1000_Slack_Communities_by_Standuply.pdf

🧲 Compact Keywords - Get purchase-intent traffic for your business through SEO - step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction
00:39 Overview of Usermaven's Journey
01:19 The Birth of Usermaven
02:28 Building the Initial Product
03:16 Challenges with Existing Tools
04:12 Beta Users and Validation
05:38 Driving Traffic to Beta Access
06:26 Utilizing Social Media and Communities
07:55 Exploring Other Platforms for Beta Users
10:39 Public Launch Strategy
11:41 Executing the LTD Campaign
14:13 Marketing and Revenue Generation
17:40 Post-LTD Campaign Growth
18:57 Conclusion and Final Thoughts

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#saasmarketing #indiehackers #ycombinator #startups