The Drop In CEO

By: Deborah Coviello
  • Summary

  • Inspire your team. Elevate your people. Transform your organization from within. The most common problem business leaders face is being able to identify a problem before it ripples into the entire organization. As the Drop in CEO I help businesses get to the root of the issue and use 15+ years of proven executive leadership strategies to fix the problem and make way for a brighter future. Join me, Deborah Coviello, each week as I connect you with CEO’s and industry leaders who are doing the work of transforming their businesses from the inside out. Learn how to be an inspirational leader, take control of your career, and build a strong foundation of purpose. What if the secret ingredient to your company’s success is you? Inspirational leadership starts with acknowledging that people are the most important asset in your company. Learn how to identify strengths within others and elevate them to the next level of success.
    2025 Deborah Coviello
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Episodes
  • Gina Tabasso: Navigating Manufacturing and Marketing
    Feb 24 2025

    In this episode, Gina Tabasso delves into her background as a Lean Six Sigma industrial growth strategist, sharing her journey from advertising to becoming a notable figure in manufacturing and industrial distribution. Gina and Deb discuss the complexities of helping small and medium-sized businesses grow, Gina’s holistic approach to marketing and lead generation, and the importance of addressing root issues in a business before executing marketing strategies. Gina also introduces the Manufacturing Resource Group, a consortium aiming to provide comprehensive support to manufacturing companies. This episode is a treasure trove of insights for C-suite leaders looking to navigate challenges in the manufacturing and marketing sectors.

    Episode Highlights:

    00:34 Meet Gina Tobasso: Founder of Barracuda B2B Marketing

    04:09 The Origin of Barracuda B2B Marketing

    13:41 The Manufacturing Resource Group

    18:52 Holistic Approach to Marketing and Business Solutions

    Gina Tabasso, founder of Barracuda B2B Marketing, is a powerhouse growth strategist with massive manufacturing chops. With 30+ years in industrial marketing and business development, she’s worked for the Ohio Manufacturing Extension Partnership (MEP), holds Lean Six Sigma Yellow and Green Belts (Black Belt coming in 2025), and has completed six Lean Six Sigma projects. A welding-certified expert, she’s managed leading trade publications and founded the Manufacturing Resource Group, a consortium dedicated to helping manufacturers thrive. Backed by Sandler Sales training and National Utilities Refund auditing, Gina applies a data-driven, process-oriented approach that sets her apart from every B2B agency out there.

    Connect with Gina:

    🌎 Company Website: https://barracudab2b.com/
    🔗 Gina’s LinkedIn: https://www.linkedin.com/in/ginatabasso/
    🔗 Barracuda B2B’s LinkedIn: https://www.linkedin.com/company/barracudab2b/
    🔗MFG Resource Group LinkedIn: https://www.linkedin.com/company/mfg-resource-group/
    🔗 Youtube: https://www.youtube.com/@barracudab2b

    🔗 Company Facebook: https://www.facebook.com/barracudab2b
    🔗 Gina’s X: https://x.com/gtabasso
    🔗Company X: https://x.com/barracudab2b

    For More Insights from The Drop In CEO:

    📅 Book a Call: https://bit.ly/4cToGDs
    📺 Follow on YouTube: https://bit.ly/47GgMdn
    📰 Sign Up for the Weekly Newsletter: https://bit.ly/3T09kVc

    See omnystudio.com/listener for privacy information.

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    35 mins
  • Jack Brendamour & Jason Lefker: Empowering Communities Through Sustainable Junk Removal
    Feb 21 2025

    In this episode of The Drop In CEO Podcast, host Deb Coviello welcomes Jack Brendamore, CEO and co-owner of Junk King Cincinnati, and his COO Jason Lefker. They discuss Junk King's unique approach to junk removal, which emphasizes community service and environmental responsibility. The conversation delves into the company's culture, their substantial charitable contributions, and their focus on sustainability—highlighting how they divert millions of pounds of waste from landfills each year. Jack and Jason share personal stories of community impact, such as helping a family in need during the holidays, and discuss the numerous nonprofits they support. Additionally, they talk about organizational challenges, team dynamics, and their vision for the future. This episode is an inspiring look at how a business can make a significant social impact while providing excellent service.

    Episode Highlights:

    04:28 The Culture and Values at Junk King

    10:17 Community Impact and Success Stories

    13:39 Environmental Achievements and Nonprofit Partnerships

    21:29 Challenges and Future Vision for Junk King

    Jack Brendamour is the CEO & Co-owner of Junk King Cincinnati, Dayton, & Northern Kentucky. He is a husband of 10 years to his wonderful wife Julianne, who is a teacher at Little Miami Schools. They are very blessed to have their hands full at home with twin two year old daughters and a four year old son. Jack is a philanthropist and focuses much of his energy on ways to help local nonprofits and also the environment through his business. He supports over 50 local nonprofits regularly and is a proud Board Member for The Dragonfly Foundation and Cincinnati Aging Resource Experts. Outside of his career, Jack enjoys spending time with his Family, everything outdoors and athletics on all levels. You can always count on him chanting Who Dey year-round!

    Jason Lefker is a dedicated leader and operations expert with a passion for delivering exceptional service and fostering community connections. As COO of Junk King Cincinnati, Jason oversees the day-to-day operations, ensuring the company’s mission of eco-friendly junk removal and outstanding customer care is consistently met.
    Jason has built a reputation for driving operational efficiency while maintaining a people-first approach. Under his leadership, Junk King has strengthened its commitment to recycling, donating, and minimizing landfill contributions, partnering with local nonprofits to give back to the community.


    With a hands-on management style, Jason is known for mentoring his team and inspiring them to go above and beyond. He’s a champion for innovation and growth, constantly seeking new ways to improve service offerings and exceed customer expectations.
    Beyond the office, Jason is an active member of the Greater Cincinnati community, often participating in local events and initiatives that support sustainability and community development.


    When he’s not working, Jason enjoys spending quality time with his family, immersing himself in the vibrant live music scene, and cheering on the Bengals and Buckeyes.
    "Success for me isn’t just about growing the business—it’s about building relationships, giving back, and making a positive impact on the communities we serve

    Connect with Jack and Jason:

    🌎 Company Website: www.junkking.com
    🔗 Facebook: https://www.facebook.com/JunkKingCincinnati/

    For More Insights from The Drop In CEO:

    📅 Book a Call: https://bit.ly/4cToGDs
    📺 Follow on YouTube: https://bit.ly/47GgMdn
    📰 Sign Up for the Weekly Newsletter: https://bit.ly/3T09kVc

    See omnystudio.com/listener for privacy information.

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    34 mins
  • Nancy Zare: Leveraging Influence & Relationship-Building for Leadership Success
    Feb 17 2025

    In this episode of The Drop In CEO Podcast, host Deb Coviello welcomes Nancy Zare, Ph.D., also known as The LinkedIn Whisperer. As the creator of The AlikeAbility™ Sales System, Nancy helps professional business owners generate warm, organic leads on LinkedIn and convert them into clients—without feeling salesy or pushy.

    Nancy shares her unconventional journey from psychology to sales, how she discovered the power of the Platinum Rule, and why understanding personality-driven buying styles is a game-changer for entrepreneurs and business leaders. Whether you're a C-suite executive transitioning into entrepreneurship or a business owner struggling to convert leads into sales, this episode offers actionable insights to help you build meaningful connections and drive profitability.

    Deb and Nancy discuss how sales is fundamentally about relationships, the mindset shift needed to sell with confidence, and how to tailor your approach based on buying styles. Plus, Nancy shares her inspiring work with animal rescue and cancer support organizations, reminding us that business is ultimately about serving others.

    Episode Highlights:

    • 02:10 – Nancy’s Journey: From Psychology to Sales
    • 10:30 – The Platinum Rule: Why Selling Is About Understanding Others
    • 18:45 – The 5 Steps of The AlikeAbility™ System
    • 30:20 – Why Sales Isn’t About Hustling—It’s About Building Relationships
    • 42:00 – The Mindset Shift That Makes Selling Feel Effortless

    About Nancy Zare:

    Nancy Zare, Ph.D., The LinkedIn Whisperer, is the creator of The AlikeAbility(™) Sales System. Renowned for her focus on buyers, she shows professional business owners how to generate warm, organic leads on LinkedIn and turn them into clients.

    She earned her master's and doctorate from Boston College and authored seven books, including an Amazon international bestseller.

    Nancy resides in South Florida and is a student of spirituality. She volunteers for the Farm Dog Rescue and the Imerman Angels.

    Connect with Nancy:

    🌎 Company Website: https://nancyzare.com
    🔗 Facebook: https://www.facebook.com/nancy.zare/
    🔗 LinkedIn: https://www.linkedin.com/in/nancyzare/
    🔗 Instagram: https://www.instagram.com/drnancyzare/
    🔗 TikTok: https://www.tiktok.com/@hattipz/
    🔗 YouTube: https://www.youtube.com/channel/UCx_Xg1ujAUMnhy87VWYouJA

    For More Insights from The Drop In CEO:

    📅 Book a Call: https://bit.ly/4cToGDs
    📺 Follow on YouTube: https://bit.ly/47GgMdn
    📰 Sign Up for the Weekly Newsletter: https://bit.ly/3T09kVc

    See omnystudio.com/listener for privacy information.

    Show more Show less
    34 mins

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