What do parenting, leadership, and LinkedIn all have in common? More than you'd think — especially when you're building a career and raising tiny humans in a system that wasn't built for either.

This week, we sit down with Shali Rana Reed, a powerhouse in tech and unapologetic voice for women, working parents, and inclusive leadership. Together, we unpack:

• Why real leadership means holding the door and helping others through it

• How LinkedIn became her rally cry for equity, empathy, and empowerment

• The silent tax working moms still pay — and why it’s time to flip the bill

• Why failure is a feature, not a flaw (and why your kids need to see it)

Whether you're leading a team, raising a family, or figuring out how to do both without losing yourself — this one’s for you.

👉 Listen now. Share it with someone who needs to hear it. And let’s make room for real talk in B2B.

The truth about B2B video? You’re doing it—but probably in the wrong place.

Tim Bradley (Founder of Pennant, video strategist, and former agency creative lead) joins Kate and Adam to talk about the most overlooked—and highest leverage—spot in your marketing strategy: the middle of the funnel.

In this episode:

• Why one video won’t solve all your problems

• The “Video Marketing Trifecta” every SaaS team should use

• Real talk on production value, gear, and what actually matters

• Tim’s favorite mid-funnel project and why it worked

• Lightning round: worst video advice, biggest myths, and where to start if you’ve got $0

Grab Tim’s Funnel-Focused Playbook (it’s ungated!) and start showing up where it counts.

🔗 Connect with Tim on LinkedIn

Spotify Podcast Description:

22 million views on a B2B white paper? Yep, you read that right.

This week, we're headed to Australia to talk with Caroline Voaden, the content strategist behind white papers that don't just inform—they drive real business results.

Caroline turns complex industry insights into compelling stories that boost traffic, build brands, and fuel sales.

🎯 Key takeaways:

• (09:52) Caroline's secret to white papers with massive reach

• (12:25) How to craft emotionally engaging B2B narratives

• (15:55) Proven strategies for maximizing content distribution