In this episode of The Digital Marketing Podcast, Daniel dives into the world of agile marketing, exploring how a new methodology is helping marketers launch strategic, high-impact campaigns at pace, without compromising on quality.

Joined by Peter Abraham (former Econsultancy leader and founder of Crank), alongside Catherine Torrance and Claire Pankhurst, the creators of Supercharged Marketing Sprints, Daniel unpacks a new approach to growth marketing that blends the speed of agile with the strategic rigour marketing has been missing.

The team explain how their 5-day sprint framework works in practice - coaching marketing teams to develop and launch live, multichannel campaigns in just a week. Unlike traditional brainstorming workshops that leave great ideas gathering dust, this sprint ends with a live campaign in market, backed by real data and customer insight.

Together, they explore how this approach helps businesses:

• Build high-performing campaigns under intense time constraints

• Cut through campaign chaos and internal delays

• Deliver strategic focus without sacrificing speed

• Align stakeholders quickly around a shared goal

• Create minimum viable campaigns (MVCs) that actually launch

More than just a framework, this is a practical, tested process grounded in real-world experience. Peter shares his initial scepticism, and eventual surprise, at seeing these sprints succeed where other methods stall. Catherine and Claire outline how their structure gives marketing teams space for deep thinking and rapid deployment.

They also share how AI tools (like headline generation and campaign planning assistants) are used to speed up the creative process, while still relying on human judgement and strategic thinking.

This episode is packed with lessons for marketers frustrated by slow timelines, campaign bottlenecks, and chaotic execution cycles. Daniel and his guests lay out how to shift away from “tactics-first” thinking and instead build campaigns rooted in buyer insight, stakeholder alignment, and clear, testable outcomes.

• Why agile principles need evolution for modern marketing

• How 5-day sprints help teams go from messy ideas to market-ready campaigns

• The crucial role of stakeholder alignment and constrained planning

• How AI can complement (not replace) creative strategy

• How to build minimum viable campaigns with maximum impact

• Why fast isn’t enough—campaigns must be focused and aligned

Whether you’re a CMO looking for a faster way to deliver results, or a team lead trying to cut through the clutter, this episode offers an inspiring look at what marketing agility really looks like in action.

🎧 Listen now and get your complete step-by-step guide.

You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/agile-marketing-hands-on

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, take action, and even deploy code on your behalf.

Daniel shares his experience building an interactive Google Algorithm timeline, without any developer or designer help, and explains how tools like Manus (powered by DeepSeek) are revolutionising the way we build websites, visualise data, and even simulate digital marketing campaigns.

The duo dive into how agent-based systems can:

• Solve complex, multi-step problems

• Deploy fully interactive content and tools

• Autonomously analyse, design and publish assets across platforms

The hosts expplore how this isn’t about using AI to do what you’ve always done, faster. It’s about reimagining what’s possible.

They challenge marketers to embrace the creative freedom these tools offer. From timelines and simulations to real-time research visualisations, this episode offers practical insights and inspiration for how to lead anbd not follow the next AI wave.

Key Takeaways:

• Why ChatGPT Operator is a game-changer

• The future of interactive content powered by AI

• How to build a personal culture of learning and experimentation

• Why creativity and human curation matter more than ever

🎧 Listen now and discover why AI Agents will change how you work.

You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/ai-agents-hands-on-guide

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.

In this episode of the Digital Marketing Podcast, hosts Ciaran Rogers, Louise Crossley, and Daniel Rowles dive headfirst into a topic that’s reshaping the way brands grow online: creating brand advocates vs. hiring influencers.

💬 How do advocates impact GEO and SEO?
🤝 What makes a true brand advocate?
🧠 How do you build authentic loyalty that actually moves the needle?

You’ll learn why genuine, passionate brand fans are now more powerful than ever and how their voices cut through the cynicism surrounding traditional influencer marketing. From the rise of Reddit and forum-based recommendations, to the impact of AI-generated summaries and Generative Engine Optimisation (GEO), we explore why building trust and community beats buying attention every time.

Expect plenty of insight, some dubious banter, and even a few host mishaps (including a missing Daniel edit!) that prove just how engaged our audience really is.

Also covered:

Micro-influencers, creators, and the blurry lines between fame and influence

Practical strategies to encourage advocacy (without bribing people with mugs… or maybe with them)

Real-life stories from Liz Earle Beauty and other brands who nailed word-of-mouth

Why being a great friend might just be the best marketing strategy of all

👉 Whether you’re growing a startup or managing a global brand, this episode will get you thinking differently about influence, advocacy, and how to win hearts - not just clicks.

🎧 Listen now and discover why your biggest brand win might be sitting quietly in your DMs.

You'll find all links on TargetInternet.com

Show notes: https://targetinternet.com/resources/infuencers-vs-advocates-building-brand-advocacy

Have any feedback on the show? Send us your feedback, tell us what you love and what you think could be better. And, if you are really enjoying the show, please leave us a review.