• Mindset, Marketing, & Money with Dean Seddon

  • By: Dean Seddon
  • Podcast

Mindset, Marketing, & Money with Dean Seddon

By: Dean Seddon
  • Summary

  • If you’re a coach, consultant, or solopreneur trying to build a business online, you already know - most of the advice out there is fluff. Motivational soundbites, generic marketing tips, and strategies that work for influencers but don’t pay the bills for actual business owners. That’s why this podcast exists. No gimmicks. No corporate waffle. Just the truth about what it really takes to market yourself, attract clients, and make money as a coach or service provider. We’re talking about: ✅ Marketing that actually works - so you’re not just posting content and hoping for the best ✅ Selling your expertise without feeling salesy - because your business doesn’t grow on free advice ✅ Mindset shifts that stop you playing small - so you stop getting in your own way ✅ Pricing, positioning, and profitability - because being booked out at the wrong price isn’t success If you’re done with overcomplicated marketing and just want a simple, proven way to get clients online, this is for you. Listen in, take action, and start seeing results.
    Copyright 2024 All rights reserved.
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Episodes
  • Broke to Booked Out: How I Ended Feast And Famine In My Business.
    Feb 23 2025

    you’ve probably felt the pain of the feast-and-famine cycle.

    One month you’re slammed, the next you’re scrambling, panicking about where your next client is coming from. I’ve been there, and trust me - it’s brutal.

    Years ago, I found myself needing £13k in a single week or my business was finished.

    Bank account empty. Bills stacking up. Panic setting in.

    I was out of options.

    In that moment, I realised most of what I’d been taught about marketing was too vague, too slow, and too complicated for a crisis.

    In this deeply personal episode, I’m sharing exactly how I turned desperation into action.

    You’ll learn how I created an irresistible, crystal-clear offer, priced it boldly, and aggressively marketed it to go from broke to fully booked in just days.

    I’ll also show you how to permanently break free from the feast-and-famine cycle - by simplifying your offer, clarifying your message, and building systems that reliably bring clients your way, month after month.

    If you’re ready to hear what really works (and stop repeating my mistakes), hit play.

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    29 mins
  • Experts are LOSING to amateurs—10 ways to show your authority online.
    Feb 16 2025

    You know your stuff.

    You’ve got the experience, the results, the credibility—but online, it’s like no one sees it.

    Meanwhile, people with half your expertise are getting all the attention, landing the clients, and owning the conversation.

    Frustrating, right?

    You’re careful with your words because you don’t want to sound arrogant.

    You try to share value, but it gets lost in the noise. And every time you see someone less qualified blowing up online, you wonder - what are they doing that I’m not?

    In this episode, I’ll show you exactly why this happens - and how to flip the script. Small shifts in how you communicate can take you from overlooked to undeniable.

    If you’re ready to be seen as the authority you actually are, listen in.

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    ➕ Hit subscribe so you never miss another episode.

    ✍️ Sign up for my weekly email newsletter: https://signalnewsletter.deanseddon.io/

    ✅️ Ready to act? DM me 🆆🅸🅽 on LinkedIn to get started.

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    29 mins
  • Nobody cared about my content - until I fixed this
    Feb 9 2025

    For years, I played it safe. I posted “valuable” content. I tried to sound professional. I thought if I just shared good advice, people would listen.

    They didn’t.

    No engagement. No clients. No one cared.

    And then I realised something brutal: boring is worse than being hated.

    Agitation: I see so many people making the same mistake I did—hiding their personality, watering down their opinions, trying to appeal to everyone. And then wondering why their content flops.

    I know how it feels. You pour time into a post, hit publish… and nothing. Meanwhile, people with half your experience are blowing up, getting clients, building a brand that actually matters.

    It’s not because they’re better. It’s because they refuse to be forgettable.

    Solution: The second I stopped trying to fit in and started owning my voice, everything changed. And in this episode, I’m sharing exactly what I did.

    🔥 The biggest myth that’s keeping you invisible. 🔥 The lie about “professionalism” that’s killing your content. 🔥 The mindset shift that will make your audience actually pay attention.

    If you’re tired of shouting into the void, this is your wake-up call.

    Listen now. Because the longer you wait, the harder it gets.

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    20 mins

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