You get leads how?

On the latest episode of The Corporate Data Show, Rick is joined by Amarli Monderoy, Lead Generation Specialist for Trans World Compliance.

In this post-pandemic era, tune in as they discuss how lead generation has changed over the years, and what is still tried and true.

About Our Guest:

Amarli is a seasoned strategist, showcasing a talent for spotting solutions before problems even surface. Having successfully transitioned from Construction to SaaS Sales, her journey enriches her insights. From safeguarding digital identities at HackNotice to boosting revenue growth at Chili Piper, her experience is diverse and valuable.

Want to chat with Amarli? Find her on LinkedIn!

What's in Your Toolbox?

On the latest episode of The Corporate Data Show, Rick is joined by Scott Miller, CEO and Founder of RampedUp Data Solutions.

With years of experience between them, listen as Rick and Scott talk about the best and worst tools for flat file data manipulation and analysis!

About Our Guest:

Scott Miller is the founder and CEO of RampedUp, a trusted business intelligence solution for global marketers. Scott founded RampedUp in 2016 after helping Social123 get started in 2012.  Scott has served as a frontline seller at Oracle Marketing Cloud and Careerbuilder as well as a sales leader at Ceridian and Social123.  He lives outside of Atlanta, Georgia with his wife and two children.

If you want to get in touch with Scott, check out www.rampedup.io.

This week, The Corporate Data Show was lucky enough to be joined by Eric Quanstrom, CMO of Cience for our latest episode about Building Your Brand.

Tune in as Rick and Eric talk about brand building from the outside in, the Cience (😉)  behind B2B marketing, and FOMO’s cousin…FOMU?

About Our Guest:

As CMO, Eric focuses his marketing efforts around INBOUND and OUTBOUND strategies incorporating the New Buyer's Journey. His holistic marketing mix always puts the customer first.

Eric is a startup executive with an entrepreneurial mindset. Expertise in Brand Building, Voice of Customer (Advocacy Marketing), Marketing Strategy, Sales, Business Development, Lead Generation, Social Media, Content Marketing (incl. SEO), Business Planning for Cloud, SaaS, and B2B software.

You can reach Eric on LinkedIn or at www.cience.com.

This week, Rick is joined by nSightful’s Sr. Sales Exec Greg Good. 

They may come from different ends of the data spectrum, but they combined their knowledge and experience to bring up some valid examples of what poor data hygiene can do to your ROI. 

Don’t miss out on a fascinating and nSightful (😉) take on a lesser talked about topic in the data industry!

About Our Guest:

Greg Good has 20+ years of experience in the direct marketing data industry. Greg specializes in assisting marketing professionals and business owners improve the response rates of their direct marketing programs and the effectiveness of their database modeling efforts for both prospecting and retention marketing programs. He is experienced in providing custom solutions for clients’ in three key areas:
1-acquiring marketing data
2-fixing a house file
3-enhancing client files to make them more actionable and targeted improving ROI and responsiveness of marketing campaigns.

You can reach Greg on LinkedIn or at www.nsightful.com

This week Rick was joined by Jeff Aucone, Intentsify's new VP of Data Strategy & Partnerships!

How do you prefer your data? 

These old pals got to reconnect and chat about their thoughts when it comes to data sourcing and partnerships. Listen to their dulcet tones as they talk single-sourcing vs multi-sourcing data sets, the pros and cons of each, as well as their own preferences for data sourcing. 

About our Guest:

Jeff enjoys exploring data, learning what is available, and then brainstorming as to how it could be leveraged either independently or in combination with other data sets.  He's always searching for data that will optimize a customer’s performance. He was fortunate to join Dun & Bradstreet, and led their data partnerships for the Sales & Marketing Solutions division.  His next data partnerships stint was with Demandbase, where he cared for current data partnerships, and executed new partnerships. He joined Intentisfy most recently as VP of Data Strategy & Partnerships. 

You can catch Jeff at jeff.aucone@intentsify.io or on LinkedIn.

This week, Rick sat down with two of Think Data Group's top guys; CEO and Founder Barry Gold, and his Operations Head Mike Valant.

Together they share over 80 years of combined industry experience and talk about some case studies you probably haven't considered. Rick even threw some fresh young insight into the mix.

Tune in as they talk Big Data, Strategy, and find out about Think Data Group's new Periodic Table of Data Elements!

About our Guests:

In close to four decades in the data and information industry, Barry Gold has established a reputation for dramatically improving the value and sales performance of companies’ data assets. His specialties include strategic consulting, data sourcing, business partnerships, data product development, market sizing, go-to-market planning, pricing models, target identification and data sales.

Over the course of his 40+ year career, Mike Valant has proven that operating with an intense focus on understanding and meeting client needs results in high levels of customer satisfaction and company performance. He has a consistent track record of leading teams to help companies drive growth and profitability across a wide range of industries, and a unique ability to develop and implement solutions to complex business problems.

You can find them at www.thinkdatagroup.com, or on Barry and Mike's LinkedIn pages.

When we hear "historical data", we tend to think, "not for marketing", and that's not necessarily wrong. You wouldn't run a campaign with it, you'll likely have a high bounce rate with a lot of complaints, and you run the risk of contacting people that have already unsubscribed. 

What you can do with historical data is use it to make your marketing better. Historical data can help you understand what worked and didn't in past interactions. 

Rick and Ed both make the important point that a well organized contact list means more useful data in the future. Laziness in list development won't do anything to help your business. As Ed says, "if not maintained appropriately, historical can mean dysfunctional". 

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:

Ed is a global B2B marketing executive with over 20 years of experience helping public, private, and PE-backed organizations create value through revenue acceleration and organizational optimization. Combining his experience in technology and process improvement with visionary leadership, he has led the transformation of marketing teams from good to great and has helped establish marketing as a competitive differentiator. At HG Insights, Ed is responsible for strategy, tactics, and programs designed to create interest, demand, revenue, and recognition for HG Insights.

To get in contact with Ed, you can find his LinkedIn here.

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.

Seeking New Opportunities?

Every Market Media is hiring! Check out our careers page for more deets.

This week, Rick got to riff with David Dulany of Tenbound about sales development and outbound marketing. They talk about the best ways to handle existing accounts and prospect new ones, as well as the human aspect of marketing to members of various accounts. So, let these two old (but not like, too old) pros give you some tips that will give you an upperhand.

If you haven’t already, subscribe to the Corporate Data Show on your favorite podcast player. Your open-rates, data, customers, and well, your everything will thank you. Plus, Rick’s got a pretty soothing voice if we do say so ourselves.

Got a topic you want us to cover? Or a guest you want us to bring on? (Yes, even if it’s yourself, you beautiful marketer.) We want to hear from you! Hit us up at marketing@everymarketmedia.com.

Guest Bio:
David Dulany is the Founder and CEO of Tenbound, a research and advisory firm focused on Sales Development (SDR/BDR) performance improvement. Tenbound has become the hub of the Sales Development industry, with a thriving online research center, market map, tool directory, training and consulting programs, and The Tenbound Sales Development Conferences held yearly around the world and virtually. He recently published his first book, The Sales Development Framework, now available on Amazon.

If you’d like to get ahold of him after the show, you can do so on Tenbound’s Contact Page.

About The Corporate Data Show:
The Corporate Data Show is a show dedicated to helping marketing and data professionals leverage data to generate revenue for their company. The podcast is produced, hosted, and sponsored by Every Market Media, a leading email-centric marketing data compiler and data services consultant for data and marketing professionals all over the globe. To listen to all of our episodes, visit our website or your favorite podcast player.