The Content Byte

By: Rachel Smith
  • Summary

  • Hosts Rachel Smith (from Rachel's List) and journalist and content writer Lynne Testoni are serving up weekly short bites of advice, tips and strategies for freelancers who make a living from using their words. We're shooting for 15-minute episodes, but can't promise anything because we can both talk the leg off a chair.
    This content is copyright and the property of Rachel Smith and Lynne Testoni.
    Show more Show less
activate_Holiday_promo_in_buybox_DT_T2
Episodes
  • How to be paid well with Sue White
    Nov 3 2024

    This week on the podcast, Rachel and Lynne are chatting with freelance writer, journalist, consultant and media trainer Sue White. As a highly successful freelancer, Sue is all about knowing your own worth and charging accordingly. She shares her career journey, why it's important to grow and adapt as time goes on and why you should never accept underpaid jobs.

    She talks about:

    • Where and how she finds her clients
    • Why journalists need to do copywriting and content to make a good living
    • How she secured a long-running column in prestigious newspapers
    • Whether securing retainers works for freelancers
    • How she set up a media training business with fellow journalist Ginger Gorman
    • The systems and processes that work for her

    Connect with Sue (and all the many freelance hats she wears) via her website: https://www.suewhite.com.au/

    Find Rachel www.rachelsmith.com.au
    Find Lynne www.lynnetestoni.com
    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

    Show more Show less
    58 mins
  • How to earn more as a freelancer without ruining your life with Sarah Greesonbach
    Oct 27 2024

    This week, Rachel and Lynne chat with B2B writer and coach Sarah Greesonbach. We reached out to her after seeing her great comments and funny posts on LinkedIn and we love her approach to freelance writing. We should point out that Lynne had some Internet issues near the end and had to drop out. Luckily Rachel and Sarah were able to complete the chat!

    During our chat we talk about:

    • Why she loves B2B content work
    • How she came back from burning out
    • Why you need to master three parts of the client-getting process
    • How writers can use LinkedIn better (without posting all the time)
    • How to charge more without freaking out
    • Some clever tech tips that help her be more productive

    Connect with Sarah at B2B Content Studio: https://b2bcontentstudio.com/

    or on LinkedIn: https://www.linkedin.com/in/sarahgreesonbach/

    Find Rachel www.rachelsmith.com.au
    Find Lynne www.lynnetestoni.com
    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

    Show more Show less
    42 mins
  • How to use community to grow a freelance business with Jenn Donovan
    Oct 20 2024

    This week on the podcast Rachel and Lynne are talking about how to grow your businesses with Jenn Donovan. Jenn is passionate about small businesses (which is what a freelance career essentially is) and she talks about how you can use community to find clients and get support from your peers.

    In our discussion we cover:

    • Her interesting career story, from lawyer to retailer to marketer
    • Why she loves working in rural and regional communities
    • How the power of community keeps small businesses alive
    • How AI can save you hours of time, so you can focus on doing what you love
    • How podcasts can be a powerful marketing tool
    • The tech tools she uses every day

    Find Jenn on LinkedIn: https://www.linkedin.com/in/jenn-donovan/

    Her Small Business Made Simple podcast is here: https://podcasts.apple.com/au/podcast/small-business-made-simple-podcast/id1448007188

    Find Rachel www.rachelsmith.com.au

    Find Lynne www.lynnetestoni.com

    Rachel's List www.rachelslist.com.au

    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

    Episode edited by Marker Creative Co www.markercreative.co

    Show more Show less
    38 mins

What listeners say about The Content Byte

Average customer ratings

Reviews - Please select the tabs below to change the source of reviews.