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In this episode of the Complete Agent podcast, the hosts discuss various aspects of estate agency, including market trends, operational insights, and the importance of systems and processes.

They introduce Aidan, the Operations Manager from Storeys, who shares his journey from hospitality to estate agency. The conversation emphasises the significance of goal setting, lead generation strategies, and maintaining consistency in business practices to ensure success in the competitive Mid to High End of the Estate Agency Market.

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In this episode, the hosts discuss their recent experiences in the Estate Agency market, sharing insights on sales performance, pricing strategies, and the importance of client management. They emphasise the need for a growth mindset and the significance of outsourcing 'low-dollar' tasks to focus on lead generation and business growth. The conversation also touches on the importance of effective communication with clients and the necessity of adapting to market dynamics.

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In this episode of The Complete Agent Podcast, hosts David Warburton, Ian Storey, and James Kendall dive into the current state of the estate agency market, sharing insights from their recent sales performance and the effects of market conditions on client engagement. They wrap up their latest mastermind session, tackling the burning questions facing agents today and offering solutions to key challenges. The discussion includes effective communication strategies with clients who aren’t quite ready to sell, and explores valuation techniques, highlighting the importance of data and storytelling. The hosts also delve into brand strategy, debating the merits of brand splitting versus stretching, and discuss the significance of team structure in managing property viewings. Finally, they address the issue of sticky stock and the crucial role of pricing strategies in a fluctuating market.