Episodes

  • The Chris Voss Show Podcast – John Horn, CEO of Stub Group on Surviving the Google Ad Jungle: Protect Your Business from Compliance Issues
    Sep 3 2024
    John Horn, CEO of Stub Group on Surviving the Google Ad Jungle: Protect Your Business from Compliance Issues Stubgroup.com About the Guest(s): John Horn is the CEO of Stub Group, a digital advertising agency recognized as a Premier Google Ads Partner. With over a decade in digital marketing, John has spearheaded Stub Group to help over 2,000 clients across 15,000 campaigns, generating more than half a billion dollars in revenue. His expertise spans a variety of verticals including e-commerce, lead generation, B2B, B2C, and local services. John is also an active content creator on YouTube, where he shares valuable insights into digital advertising and Google Ads strategies. Episode Summary: In this compelling episode of The Chris Voss Show, Chris Voss interviews John Horn, CEO of Stub Group, a leading digital advertising agency. Celebrating 16 years and over 2,000 episodes, Chris continues to bring top-tier professionals with groundbreaking insights. This installment is no different, as John discusses mastering Google Ads, managing advertising spend effectively, and navigating the complexities of digital marketing compliance. John delves into strategies for leveraging Google Ads, even for companies with limited budgets. He highlights the importance of understanding Google's policies to avoid account suspensions and emphasizes the necessity of hiring professionals to navigate the intricacies of digital advertising. John also shares how Stub Group helps businesses by managing over 15,000 campaigns and generating significant revenue for their clients. He warns about the pitfalls of non-compliance and offers insights on how artificial intelligence is shaping the future of digital marketing. Key Takeaways: Expertise in Digital Advertising: John Horn shares how Stub Group has become a top-tier Google Ads partner, managing over 15,000 campaigns and generating more than half a billion dollars for clients. Importance of Compliance: Understanding and adhering to Google's advertising policies is crucial to avoid account suspensions and maintain effective campaigns. AI in Advertising: Artificial intelligence plays a significant role in optimizing ads, targeting consumers, and adjusting bids automatically to enhance campaign performance. Combatting Click Fraud: John discusses methods to identify and mitigate click fraud, ensuring ad budgets are spent efficiently. Customized Marketing Strategies: Tailoring advertising strategies to specific business needs and budgets can maximize lead generation and sales, even for smaller businesses. Notable Quotes: "Ultimately we help businesses find and connect with customers online, and we do that primarily through paid search and paid social platforms, Google Ads being the platform we spend most of our time on." "It's very competitive. There's so many people competing for things and so a lot of businesses, if they have average or below-average understanding of just how the platforms work and the nuances of the platforms, it's hard for them to stand out from the competition." "Google has a lot of policies you have to comply with, and it's incredibly easy to accidentally fall foul of things or sometimes, you know, get flagged for something you didn't actually do." "Artificial intelligence is already a massive part of things at this point. It's a part of everything from the backend deciding what ads are gonna show to people to how much you're gonna be charged when someone clicks on an ad." "If you're going to, you know, if your sink is leaking, you can DIY it, you can figure it out. Or you can hire a plumber who's probably gonna do a better job. It's going to cost some money, but you might not lose the first floor of your house if you do the wrong thing."
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    24 mins
  • The Chris Voss Show Podcast – Alise Saunders on Entrepreneurship and Overcoming Imposter Syndrome!
    Sep 1 2024
    Alise Saunders on Entrepreneurship and Overcoming Imposter Syndrome! AliseSaundersfinancialservices.com About the Guest(s): Alise Saunders is a dynamic business and mindset transformation coach, author, and speaker. She runs Alise Saunders Financial Services, which offers a variety of expert bookkeeping and advisory services to help clients realize their dream lifestyles. With a robust corporate background that includes roles such as Controller and Human Resource Director for Hilton Hotel Corporation, Alise has also served as a Regional Director of Revenue for luxury hotel brands. Now, she dedicates her time to helping business owners navigate challenges like imposter syndrome and cashflow management. Alise Saunders, along with her husband Greg, has embraced a digital nomad lifestyle, traveling extensively and sharing her expertise remotely. Episode Summary: In this enlightening episode of The Chris Voss Show, Chris Voss welcomes Alise Saunders, a business and mindset transformation coach and founder of Alise Saunders Financial Services. Alise shares her journey from a corporate life encumbered by health issues to becoming a thriving digital nomad and successful entrepreneur. Chris and Alise delve into key topics such as overcoming imposter syndrome, the benefits of a digital nomad lifestyle, and practical business efficiency tips. This episode provides listeners with invaluable advice on how to transform their mindset and business strategies for greater success. Alise discusses her approach to helping clients overcome imposter syndrome, highlighting the importance of reprogramming negative beliefs and embracing a mindset of empowerment. She talks about her varied work with different businesses, from large corporations to small local ventures, assisting them with everything from bookkeeping to goal setting and employee management. One notable conversation involves a client’s expensive audio-visual strategy and how Alise advocates for achieving success without unnecessary expenses. This episode is packed with actionable advice for anyone looking to enhance their business acumen and personal growth. Key Takeaways: Overcoming Imposter Syndrome: Elise outlines strategies for overcoming self-doubt and negative beliefs, emphasizing the importance of adopting empowering thoughts. Digital Nomad Lifestyle: Insights into the freedom and fulfillment that come with a digital nomad lifestyle and practical advice for aspiring nomads. Efficient Business Practices: Tips on avoiding unnecessary expenses and the importance of focusing on strategic actions that truly enhance business success. Goal Setting and Achievement: Practical steps for setting and achieving ambitious business goals, tailored to diverse financial conditions. Embracing Authenticity: The significance of aligning business practices with personal moral codes and values to create a fulfilling and successful entrepreneurial journey. Notable Quotes: "Imposter syndrome is where that voice in your head wakes up and says, 'You are not enough. You don't deserve to be here.'" - Alise Saunders "The biggest thing is to step away from the shoulds, right? So much even of imposter syndrome is built around all of the things that society says that we should be doing as entrepreneurs." - Alise Saunders "I have stepped away from many lab businesses due to animal testing; it's not within my moral code. It's my business, I don't have to sacrifice who I am to get business." - Alise Saunders “I've never been more free, I've never been more full, I've never been more joyous and happy in my own life than traveling and running my business virtually on the road.” - Alise Saunders "Belief systems are what shape us, make us up, and help guide us through life. What we believe is what we achieve." - Chris Voss
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    23 mins
  • The Chris Voss Show Podcast – CONEtrolled: How we’ve lost our freedom and how to reclaim it by Nava Israel Ph.D.
    Aug 31 2024
    CONEtrolled: How we've lost our freedom and how to reclaim it by Nava Israel Ph.D. https://amzn.to/4cMVFbN How is space travel like communism, science like religion, sports like cosmetics, and organized crime like medicine? These and almost all other areas in our lives operate in a remarkably similar manner that doesn’t do us any favours. The Cone Model developed by Dr. Nava Israel describes a recurring pattern in which we start with well-meaning solutions to address our needs and end up with dogmatic systems that rob us of our freedoms and worsen our problems. This book will take you on a journey to uncover the inner workings of the systems that oppress and control you under the guise of wisdom, necessity, kindness, greatness, unity, or progress. It will explore hidden truths you were taught to ridicule or ignore to keep you compliant, and help you rediscover your power and ability to build a better future as an individual, a member of your human tribe, and an integral element of this planet. About the author Nava Israel is a lifelong innovator, entrepreneur, author, researcher, facilitator, speaker, educator, a business and academic consultant, and a social and cultural innovator with a PhD in epidemiology. Beyond formal titles, she is a philosopher at heart with an insatiable curiosity for all forms of science, critical thinking, human behaviour, patterns, social justice, true and deep healing, our place in the universe, and the intersections of all the above.
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    43 mins
  • The Chris Voss Show Podcast – An Honorable Assassin (The Nick Mason Novels) by Steve Hamilton
    Aug 29 2024
    An Honorable Assassin (The Nick Mason Novels) by Steve Hamilton https://amzn.to/3ADoYjG From two-time Edgar Award-winning author Steve Hamilton, An Honorable Assassin is another terrifying thriller featuring the unstoppable Nick Mason. He was released from federal prison to a second life as an unwilling assassin, serving a major Chicago crime lord until the day he finally won his freedom. But that freedom was a lie. Now Mason finds himself on a plane to Jakarta, promoted to lead assassin for a vast shadow organization that reaches every corner of the globe. This time, there's only one name on his list: Hashim Baya--otherwise known as the Crocodile--international fugitive and #1 most wanted on Interpol's "Red Notice" list. Baya is the most dangerous and elusive criminal Mason has ever faced. And for the first time in his career ... Mason fails his mission. Baya gets away alive. There's only one thing he can do now: to save himself, his ex-wife, and his daughter, he must make this mission his life, hunting down the target on his own. But Mason isn't alone in his search, because for Interpol agent Martin Sauvage, apprehending Baya has become a personal vendetta. Sauvage is a man just as haunted as Mason. And just as determined. Never have the stakes been so high, the forces surrounding him so great. Sauvage wants Baya in prison. Mason needs him in a body bag. Assassin and cop are on a five-thousand-mile collision course, leading to a brutal final showdown--and the one man in the world who can finally show Nick Mason the way to freedom. About the author Steve Hamilton is the New York Times bestselling author of both the Alex McKnight series and the standalone novel The Lock Artist, currently in film development. He's one of only two authors in history (along with Ross Thomas) to win the Edgar Award for Best First Novel and then to follow that up later in his career with an Edgar for Best Novel. Beyond that, he's either won or been nominated for every other major crime fiction award in America and the UK, and his books are now translated into twenty languages. He attended the University of Michigan, where he won the prestigious Hopwood Award for writing.
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    18 mins
  • The Chris Voss Show Podcast – Exploring Real Estate Innovations with Israel Lopez of Certain Lending
    Aug 29 2024
    Exploring Real Estate Innovations with Israel Lopez of Certain Lending CertainLending.com About the Guest(s): Israel Lopez is a seasoned loan officer with a deep focus on construction-related lending, particularly new construction. He has a wealth of experience in the real estate market, having been both a general contractor and a successful property flipper in the competitive Seattle market. Currently working with Certain Lending, Israel continues to be an active real estate investor with a keen eye for opportunities and structuring deals that maximize returns. Over the past four years, he has closed over 600 transactions, totaling an impressive $300 million. Israel is dedicated to helping clients achieve their investment goals, drawing from his extensive background and experience. Episode Summary: In this episode of The Chris Voss Show, host Chris Voss sits down with Israel Lopez, an expert in real estate lending and a seasoned investor. Israel shares his unique journey from growing up in a family of entrepreneurs to becoming a prominent loan officer and real estate investment advisor. He highlights the critical role his early experiences played in shaping his career and his passion for helping others achieve their financial goals through real estate. Israel discusses the current trends and challenges in the real estate and mortgage markets, including the impact of interest rates and the importance of creative investment strategies. He delves into new innovations like ADUs (Accessory Dwelling Units) and explains how they can be an effective solution for addressing housing shortages and maximizing property value. Israel also touches on his company's offerings, such as competitive, hard money loans and asset-based lending, aimed at providing tailored solutions for real estate investors. Key Takeaways: Real Estate Market Trends: Israel discusses the current state of the real estate market, including the impact of interest rates and the potential for future rate cuts. Innovative Investment Strategies: Learn about the latest trends in real estate investing, such as ADUs and other creative solutions to maximize property value. Certain Lending Services: Discover the various loan programs offered by Certain Lending, including competitive hard money loans and asset-based lending for real estate investors. Importance of Relationships: Israel emphasizes the importance of building strong relationships with clients and providing tailored solutions to help them achieve their financial goals. Personal Journey: Hear Israel's inspiring story of how his upbringing and early experiences in the family business shaped his career in real estate and lending. Notable Quotes: "It's really being able to create the bonds within the individuals that I'm working with. They’re no longer clients; they become friends, business partners, and ultimately family." "The people that reap the benefits are the individuals that stick it out for long enough. There’s really no secret sauce to business; it's about consistency and grit." "In the event that they want to keep the properties or for whatever reason the flip doesn’t sell, you need to be able to provide them a solution on the backend." "If you bought a house every 12 months to live in for yourself for the next five years, that’s five rental properties that you could own, and that would change your life." "Our goal is to streamline the hard money space so that when clients come, we’re able to give them the same reliable service and execution at scale nationwide."
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    28 mins
  • The Chris Voss Show Podcast – The Astrology Advantage: Use Your Horoscope for Personal and Professional Success by Ophira Edut, Tali Edut
    Aug 28 2024
    The Astrology Advantage: Use Your Horoscope for Personal and Professional Success by Ophira Edut, Tali Edut https://amzn.to/3XhNq2Z Maximize your professional and personal potential with this simple system that distills the wisdom of the zodiac into three distinct types and provides actionable advice, from renowned astrologers to the stars Ophira and Tali Edut, a.k.a. The AstroTwins. Did you know that astrology has an actionable daily practice, a secret code for unlocking unprecedented professional and personal success? Many people are familiar with their zodiac sign, but few people understand how to interpret it—and even fewer have any clue how to take action on it. The Astrology Advantage fills that gap—presenting the personal source code for every human; it serves as a spiritual science, a personality test on steroids, and a helpful inner guidance system. Your birth chart can tell you uncannily accurate things about yourself that can’t just be dismissed as confirmation bias. But with over a dozen components, understanding your entire horoscope can feel overwhelming and time-consuming. To help you utilize its power without needing to understand its intricacies, The AstroTwins created the I*AM Method, a simple archetype system that helps you use astrology to optimize the way you work, relate to others, and find your zone of thriving. The method averages the thirteen major points in your birth chart to one of the three archetypes: -I (Innovator): trailblazers, pioneers, visionaries -A (Authority): experts, award winners, achievers -M (Maven): creator, trend spreader, artist Understanding your archetype empowers you with a significant advantage in every aspect of your life. Just as astrology influences all domains of your life, the applications here are endless, but they are also practical, serving a day-to-day purpose. With sections on learning how to have great relationships (from dating to family to colleagues), how optimize time, make confident decisions, set up a productive workspace, communicate with your coworkers, and dozens more, the I*AM method will help you use astrology to figure out how to efficiently invest your energy amid competing demands of work, family, and relationships. The Astrology Advantage is Atomic Habits meets The Wisdom of the Enneagram, based in the science and system of astrology. This transformational book revitalizes how astrology is used, providing individualized tools and strategies, helping you make better decisions and optimize your strengths. In short, The Astrology Advantage teaches you how to use astrology to give you a significant edge in business and in life.About the author Ophira and Tali Edut (The AstroTwins) are among the most sought-after astrologers and intuitive advisors of our times. As the longtime resident astrologers for ELLE Magazine and the authors of over 20 books, they are the advisors to a roster of CEOs, celebrities, global leaders and successful entrepreneurs, including Beyonce, Dua Lipa and Emma Roberts. On television, The AstroTwins have appeared as guest experts for Bravo, MTV, Good Morning America, and the Today Show, and created the first streaming reality TV dating show based on astrology, Cosmic Love (Amazon Prime Video, 2022). Their work on the subject of “spiritual technology” as an essential tool for business success has been featured in Fast Company and at leadership conferences around the world.
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    28 mins
  • The Chris Voss Show Podcast – Harness Wealth CEO David Snider on Unlocking Financial Mastery: Strategies for Entrepreneurs and Investors
    Aug 28 2024
    Harness Wealth CEO David Snider on Unlocking Financial Mastery: Strategies for Entrepreneurs and Investors Harnesswealth.com About the Guest(s): David Snider is the founder and CEO of Harness Wealth, a company dedicated to making bespoke financial advice accessible, intuitive, and valuable through a holistic wealth platform. David previously served as an executive at Bain Capital, COO and CFO at Compass, and was responsible for significant operational and financial growth. His extensive background includes significant transactions and IPOs, bringing unparalleled expertise in the financial sector. Episode Summary: In this episode of The Chris Voss Show, Chris interviews David Snider, the CEO and founder of Harness Wealth, a pioneering company in personalized financial advice. The discussion brings to light the intricacies of managing wealth through tailored advisory services, equity compensations, tax complexities, and sophisticated financial planning. With 16 years of podcasting experience and over 2,000 episodes, Chris Voss continues to bring the most influential minds to share their journey and impart valuable lessons. David Snider divulges the genesis of Harness Wealth, emphasizing the importance of specialized financial advice. From handling tax complexities to advising on equity compensations and IPOs, Harness Wealth positions itself as a vital tool for optimizing financial decisions. The conversation also explores significant platforms on Harness Wealth like net worth tracking and their expanding involvement with cryptocurrency management. Key Takeaways: Harness Wealth aims to provide individualized financial advice that addresses complex tax and financial decisions. David Snider's personal experiences underscore the necessity for accurate, situation-specific financial guidance. The platform allows clients to track their finances comprehensively, including cryptocurrency, ISOs, and NSOs. Harness Wealth serves clients with varying levels of financial complexity and strives to offer immediate advice solutions. The company integrates innovative software to aid both financial advisors and clients in navigating today's financial landscape. Notable Quotes: "Good generic advice is often wrong because of the unique nature of someone's situation." - David Snider "We wanna serve people where the complexity they are facing is no longer solvable with DIY or kind of the Main Street solution." - David Snider "Having the right advice delivered securely, delivered in a way that creates value and at a reasonable price is really core to what we're offering." - David Snider "The most important advice you can get often is well before you're paying that seven figure tax bill." - David Snider "Being able in one place to have a solution to tackle the increased personal complexity… is really quite vast." - David Snider
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    21 mins
  • The Chris Voss Show Podcast – What’s Next: A Backstage Pass to The West Wing, Its Cast and Crew, and Its Enduring Legacy of Service by Melissa Fitzgerald, Mary McCormack
    Aug 27 2024
    What's Next: A Backstage Pass to The West Wing, Its Cast and Crew, and Its Enduring Legacy of Service by Melissa Fitzgerald, Mary McCormack https://amzn.to/3Xk13P9 A behind-the-scenes look into the creation and legacy of The West Wing as told by cast members Melissa Fitzgerald and Mary McCormack, with compelling insights from cast and crew exploring what made the show what it was and how its impassioned commitment to service has made the series and relationships behind it endure. Step back inside the world of President Jed Bartlet’s Oval Office with Fitzgerald and McCormack as they reunite the West Wing cast and crew in a lively and colorful “backstage pass” to the timeless series. This intimate, in-depth reflection reveals how The West Wing was conceived, and spotlights the army of people it took to produce it, the lifelong friendships it forged, and the service it inspired. From cast member origin stories to the collective cathartic farewell on the show’s final night of filming, What’s Next will delight readers with on-set and off-camera anecdotes that even West Wing superfans have never heard. Meanwhile, a deeper analysis of the show’s legacy through American culture, service, government, and civic life underscores how the series envisaged an American politics of decency and honor, creating an aspirational White House beyond the bounds of fictional television. What’s Next revisits beloved episodes with fresh, untold commentary; compiles poignant and hilarious stories from the show’s production; highlights initiatives supported by the cast, crew, and creators; and makes a powerful case for competent, empathetic leadership, hope, and optimism for whatever lies ahead.
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    33 mins