• The Build: Concept to Creation

  • Apr 26 2023
  • Length: 32 mins
  • Podcast

The Build: Concept to Creation

  • Summary

  • With The Build, we’re pulling back the curtain to reveal the nitty gritty details of turning a concept into a living, breathing, eatery. In this episode we tackle one of the biggest obstacles to realizing your concept: the lease.

    Plus, this episode introduces a key player in making Ursula 2.0 a reality. Meet Lani Halliday: event producer, baker, brand builder, and hilarious human. Get to know her and how she got wrapped up in Eric’s vision.

    Additional Music in this episode by HolinzaCC0, Jahzzar, & TGR Banks.

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