The Brilliant Brand Podcast

By: Sonia Chopra
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  • Summary

  • The Brilliant Brand Podcast gives ambitious business leaders and marketers everything they need to take inspired action for radical business growth. Part explorer, part scientist, and part visionary, award-winning Creative Director & CEO Sonia Chopra guides you through the journey of strategic branding from purpose to profit - by focusing on brains before beauty.
    Copyright 2025. All rights reserved.
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Episodes
  • Building a Brilliant Brand: The Essentials

    Building a Brilliant Brand: The Essentials
    Feb 20 2025

    This is the premiere of The Brilliant Brand Podcast! 🥳

    I’ve wanted to do this for over 5 years now, and it’s finally come together. 🙌🏽

    In this episode, you’ll learn what it means to be a Brilliant Brand.

    I’ll break down the exact thought process we use at FreshSparks to help buinesses like yours stand out, attract the right people, and GROW.

    There are 7 essential pillars required for building a strategic, meaningful, and magnetic brand.

    … Purpose

    … People

    … Positioning

    … Personality

    … Point of view

    … Presentation

    … Promotion

    How many have you developed for your business?

    👇🏽 Find out now on your favorite podcast platform:

    ➡️ Listen on Apple

    ➡️ Listen on Spotify

    ➡️ Listen on YouTube (TBD)

    Mentioned in this episode:

    • FreshSparks
    • Simon Sinek Ted Talk

    Thank you for listening to The Brilliant Brand Podcast! If you loved today’s episode, please leave a review on Apple Podcasts.

    If you want to send a message, DM me over on LinkedIn or Instagram.

    Visit the FreshSparks website for even more detailed strategies, and be sure to share your favorite episodes on social media.

    Talk to you next time, and stay Brilliant. ⚡
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    19 mins

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