The Black Marketing Guy

By: Ricardo Williams
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  • Summary

  • Bored of the same BS, samey samey marketing advice and tactics. I wholeheartedly believe that marketing is broken. So this is me sharing my thoughts, experiences, rambles, and strategies from my perspective.
    Ricardo Williams
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Economics Marketing
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Episodes
  • The Black Marketing Guy | Be Real, Be Specific

    The Black Marketing Guy | Be Real, Be Specific
    Apr 18 2024

    In this insightful episode, I dive into the art of marketing, challenging the common fear of getting too specific. Join me as I explore why honing in on personal and precise messaging can be far more effective than broad, generic appeals. At its core, marketing is a simple concept, mirroring real-world interactions. Imagine trying to be heard in a crowded room — that's how we should approach our digital engagements. I discuss practical strategies to make your marketing efforts resonate deeply by treating every digital interaction with the same care and attention as face-to-face communication. Tune in to transform how you connect with your audience and maximize the impact of your marketing campaigns.
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    6 mins
  • The Black Marketing Guy | The Photo Editing Princess

    The Black Marketing Guy | The Photo Editing Princess
    Mar 14 2024

    Just a quick thought as I'm still recovering from a cold. Wanted to give my take on the recent photogate and how businesses and brands can learn from this.

    3 big tips: Authenticity, Community and Storytelling

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    7 mins
  • The Black Marketing Guy | We're Wrong About The Algorithm: Reesa Teesa

    The Black Marketing Guy | We're Wrong About The Algorithm: Reesa Teesa
    Feb 29 2024

    Recently Reesa Tessa went viral on TikTok breaking all the rules we think we know about the type of content that works on that platform.
    I break down why I think the content went viral and what we can learn from it.
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    16 mins

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