In today's episode, we are entering the realm of data-driven innovation and its profound impact on automotive companies. From OEM manufacturers to service centers and niche operators, data has become the fuel propelling innovation forward. But how can businesses leverage their data to rapidly increase innovation and adoption?

To help us answer this question and provide some insights into its complexity, I am excited to welcome Tom Lüdersdorf, Founder and CEO of UltiHash, a company representing a major leap forward in data storage, done by streamlining this storage of raw data and enabling industries to further harness the power of their data more effectively.

Guest: Tom Lüdersdorf, Founder and CEO of UltiHash

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What a show we have for you today, where we ask the all-important question – what is driving the future of mobility and tire innovation. Obviously we have a ton of variables involved, but by understanding those driving forces, perhaps we can get a better look at what should be the industry priorities over the next decade.

And to help decode this answer, I am very excited to welcome a giant in the tire industry from Hankook Tires. With more than 30 years of mobility experience, including 20 years at Michelin and now 6 years at Hankook Tires, Guy Heywood is no stranger to finding success in both diverse and varying conditions. In addition to his work with Hankook, he has spent the last 12 years as an ambassador for Transaid, a charity based in the UK with their main work being in Sub Saharan Africa – where they work on providing cost effective, scalable and sustainable mobility solutions for remote communities.

This episode, we are discussing the lasting impacts that the covid pandemic has had on both the tyre wholesale and retail markets. While the pandemic is visually behind us, its effects have made significant changes on these industries.

And to help us shine a light on these effects, I have the luxury of welcoming two esteemed gentlemen, all the way from the UK and representing the Tyre Wholesale Giant, Stapletons, the Head of Marketing, James Whishaw, and Wholesale Director, Nigel O’Hara.

With 80 years of experience, Stapletons is one of the UK's leading distributors of passenger car, 4x4, and van tyres. Employing over 1,000 people across 11 strategic locations nationwide, the company is a national leader in tyre warehousing and distribution for the specialist tyre retail and car dealership sectors.

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