Imagine you're standing at a crossroads, surrounded by countless paths leading to potential business growth.

Which one do you choose? In this episode, I talk with Behdad Jamshidi, a true expert in the world of marketing strategy and business development.

Behdad shared some incredible insights on how businesses can grow by finding the right marketing partners—a process he calls "marketing matchmaking."

It's about connecting companies with agencies that fit their unique needs, not just the first ones that come along.

Behdad emphasized that not every agency is cut out for every business, and understanding the strengths and weaknesses of potential partners is crucial.

For anyone trying to navigate the complex world of agency relationships, this episode is full of practical tips and lessons learned.

✨ Episode Topics:

00:00: Shifting Business Mindsets for Growth
02:51: The Role of Marketing Matchmaking
06:00: Understanding the CMO's Role
09:08: Building a Solid Marketing Foundation
11:52: Vetting Marketing Partners
15:04: Navigating Agency Relationships
17:55: The Complexity of Marketing Services
20:11: The Importance of Specialization in Digital Marketing
22:25: Long-Term Marketing Strategies and Budgeting
24:45: Building a Comprehensive Marketing Strategy
26:37: Success Stories: E-commerce Growth Through Strategy
28:00: Unique Approaches for Service-Based Businesses
31:52: Understanding the CMO Role
36:57: Advice for Aspiring CMOs

🔗 CONNECT WITH BEHDAD JAMSHIDI:

👥 LinkedIn: https://www.linkedin.com/in/behdadjamshidi/
💻 Website: https://cjammarketing.com/
🎧 Instagram: https://www.instagram.com/cjammarketing/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:

Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured

Hey everyone! Welcome back to another episode of The Aspiring CMO.

Today, I had an amazing chat with Bibi, a creative force in the SEO industry. She shared her journey from social media marketing to link building and offered some incredible insights.

Bibi’s unique approach to link building has set her apart. You can learn why linkable assets matter and discover how she uses AI to boost her marketing strategies.

We also explored the lessons learned from past experiences in PR and marketing failures, emphasizing the importance of focusing on the value proposition in outreach campaigns.

If you’re looking for inspiration and practical tips on SEO, creativity, and personal growth, this episode is for you. So, let’s tune in now.

✨ Episode Topics:

00:00: The Creative Journey of Link Building
05:03: Innovative Outreach Strategies
09:49: Crafting Compelling Emails
14:56: The Role of AI in Link Building
20:11: Building a Creative Team Culture
25:09: Lessons from the Past

🔗 CONNECT WITH BIBI:

👥 LinkedIn: https://www.linkedin.com/in/bibiraven/

💻 Website: https://bibibuzz.com/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

Hey, Aspiring CMOs! I’m really excited about today’s episode because we’ve got James Dooley with us.

James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat.

James has earned his stripes as the top-paid digital landlord, and today, he’s going to walk us through how he built a successful SEO company that finds leads without taking on extra risk.

His methods are straightforward and effective—things you can start putting into practice right after this episode.

And that’s just the beginning. James will also drop his top piece of advice for winning in both marketing and business. This is the kind of advice that can truly change the way you think about your career.

So, whether you’re aiming for that CMO role or dreaming of something even bigger, stick around.

This episode is packed with ideas that could be just what you need to fuel your next big move. Let’s dive in!

✨ Episode Topics:

00:00 - 03:22: Lead Generation and Transitioning to Rank and Rent
03:22 - 08:39: The Importance of Networking and Finding Mentors
08:39 - 14:36: Hiring and Structuring Marketing Teams
14:36 - 19:12: Managing Financial Risks in Marketing
19:12 - 29:39: Taking Calculated Risks in Marketing
29:39 - 32:25: Tracking and Analyzing Data for Informed Decisions
32:25 - 36:44: Advice for Younger Self: Go Faster and Go Harder

🔗 CONNECT WITH JAMES DOOLEY:
👥 LinkedIn: https://www.linkedin.com/in/jameszdooley/
💻 Website: https://jamesdooley.com/
🎧 YouTube: https://www.youtube.com/@JamesDooley

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured

In today’s episode, I’m thrilled to sit down with Sarah Presch, the Chief Marketing Officer at Dragon Metrics. Sarah has some really valuable insights to share that I know will resonate with you all.

We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference.

Sarah will also break down the pros and cons of working in a big corporate role, running your own agency, or being part of a smaller team—something I know many of you are curious about. And for those of you looking to broaden your reach, she’s got some great tips on international SEO.

So, if you’re ready to take your marketing skills to the next level and get some real-world advice from someone who’s been there, stay tuned. This episode is going to be packed with ideas you can start using right away!

✨ Episode Topics:

00:00: The Role of Consumer Psychology in Marketing
07:29: Understanding Identities and Group Affiliations in Marketing
13:50: Psychographics: A More Effective Targeting Approach
19:31: Measuring Conversions and Tracking Results in Marketing
23:41: Finding Your Own Path in Marketing

🔗 CONNECT WITH SARAH:

👥 LinkedIn: https://www.linkedin.com/in/sarah-pokorna/
💻 Website: https://www.sarahpresch.com/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!
https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO
Facebook: https://www.facebook.com/theaspiringcmo
Instagram: https://www.instagram.com/theaspiringcmo/
YouTube: https://www.youtube.com/@theaspiringcmo/featured

In today’s episode, I’m going to talk to Kieran Browning, an efficiency coach who helps companies speed up and get rid of bottlenecks.

If you feel like your team could be doing more, but something’s just not clicking, this episode is definitely for you.

Kieran’s got some eye-opening thoughts on why so many marketing companies struggle to focus on a niche, and how that’s holding them back.

He’ll also walk us through three stages of operation that, honestly, most of us haven’t figured out yet.

And if you’re relying on tools like ClickUp, or Airtable to boost your team’s efficiency, Kieran’s take might surprise you—he says they might just be giving us the illusion of getting things done.

So if you’re looking to streamline your operations and really understand what’s holding your marketing team back, stick around.

This episode could be just what you need to hear.

✨ Episode Topics:

00:00: Introduction and Background

03:07: The Challenges of Chaos in Business

08:52: The Role of Tools in Operational Management

10:50: Effective Task Management and Communication

17:51: Productizing Services for Efficiency and Scalability

24:57: Incremental Approach to Targeting Specific Industries

28:13: Identifying and Addressing Incompetence in the Workplace

36:04: Advice for Younger Self and Conclusion

🔗 CONNECT WITH KIERAN BROWNING:

👥 LinkedIn: https://www.linkedin.com/in/kieranbrowning/

💻 Instagram: https://www.instagram.com/kieranbrowning1/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

“Try not to fake anything. Just be yourself”.

In today episode, I sit down and talk with Steven Khanna from White Press. We dove deep into Stephen's experiences, uncovering valuable insights about the importance of authenticity in sales.

We also explored the concept of transferable skills and how Stephen leveraged his experience in the restaurant industry to excel in the link-building industry.

If you're looking for inspiration and practical tips for navigating the world of sales and personal branding, this episode is for you!

We talk about:

• The important of clear communication.
• Personal Brand is your sales superpower.
• Sales strategies and managing expectations.

And MORE things inside our talk.

One of my favorite takeaways from this episode is Stephen's advice for aspiring sales managers: be likable, know your numbers, be proactive, and never stop testing. It's a simple yet powerful formula for success.

So now let’s grab a cup of tea and listen to our story.

Timeline:

00:00: Introduction and Background

03:10: Building Genuine Relationships and Being Yourself

06:58: The Importance of Clear Communication

10:29: Sales Strategies and Managing Expectations

14:36: Continuous Testing and Learning from Mistakes

19:29: Taking Risks and Pursuing Passions

23:25: Handling Adversity and Standing Out

26:05: Advice for Younger Self

🔗 CONNECT WITH STEVEN KHANNA:

👥 Facebook: https://www.facebook.com/steven.khanna22

💻 Linkedin: https://www.linkedin.com/in/steven-khanna-b40a7759/

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO:

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs.

He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.

Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to navigate this, including the importance of providing genuine value and playing the long game. ️

Plus, we talked about some overused marketing terms that are basically meaningless these days (looking at you, "adding value").

So, there you have it! This episode was jam-packed with actionable advice for anyone building a business, especially if you're rocking the freelance life.

Let’s hit the play, take what you learn and put it into action!

✨ Episode Topics:

00:00: Introduction

00:47: Building a Strong Community of Freelancers and Connecting Them with Business Owners

01:15: The Importance of Personal Branding and Resilience as an Entrepreneur

09:09: Attracting Quality Freelancers and Businesses to a Platform

21:39: Building a Community and Personal Brand in Marketing

23:04: The Importance of a Long-Term Approach

24:23: Providing Genuine Value to Customers

28:00: Challenges in Attracting Business Owners

29:44: Marketing an Intangible Product

30:37: The Impact of Conference Speaking and Personal Branding

37:39: Dislike for Certain Marketing Terms

39:19: Treating People as Individuals in Marketing

🔗 CONNECT WITH CHRIS M WALKER:

👥 Facebook: https://www.facebook.com/cmwlegiit

💻 Website: https://legiit.com/
🎧 Youtube: https://www.youtube.com/@ChrisMWalker

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured

In this episode, I dive deep with Umar Faizan, founder of Growth Winner. We will talk about how personal branding fuels agency growth, leverage AI for efficient link building, and navigate its challenges.

Plus, uncover Umar's top hiring tips and the advice he'd give his younger marketing self (spoiler alert: invest in expertise and funnels!).

So, tune in this episode for actionable advice to help your digital marketing agency thrive!

Special offer for The Aspiring CMOs:

use "ASPIRINGCMO" coupon at the checkout before purchasing any of our link building packages and they'll get a 10% lifetime discount!!!

Website: https://growthwinner.com/

How awesome is this? Grab them now and lets go!

✨ Episode Topics:

00:00: Introduction
03:05: The Role of AI in Link Building
08:13: Challenges and Opportunities with AI
25:24: The Importance of Quality Content
29:09: Investing in Expertise and Learning About Funnels

🔗 CONNECT WITH UMAR FAIZAN

👥 Linkedin: https://www.linkedin.com/in/umarfaizan/

💻 Youtube: https://www.youtube.com/@Umar_Faizan_SEO/featured

ASK Anything on The Aspiring CMO show and get your questions answered right on the show!

https://forms.gle/jswoQq8dy8u2oisT6

Subscribe to The Aspiring CMO

Facebook: https://www.facebook.com/theaspiringcmo

Instagram: https://www.instagram.com/theaspiringcmo/

YouTube: https://www.youtube.com/@theaspiringcmo/featured