Brian Colburn, an acclaimed online coach and founder of Sitch Radio and the Accountables Network, shares his journey in podcasting and building a successful studio. He emphasizes the importance of finding a niche audience and creating valuable content for them. Brian also discusses the economics of podcasting and the potential for generating revenue through sponsorships. He provides tips for starting a podcast, including focusing on core values and mission statements. Brian highlights the role of sales in podcasting and the importance of enjoying the content you produce. He also discusses the future of podcasting, including the adoption of RSS 2.0 and the potential for blockchain integration.

Takeaways

• Find a niche audience and create valuable content for them.
• Consider the economics of podcasting and explore revenue opportunities through sponsorships.
• Focus on core values and mission statements when starting a podcast.
• Embrace sales and marketing to grow your podcast and generate revenue.
• Enjoy the content you produce and prioritize the needs of your audience.
• Stay updated on the latest tools and software for podcasting.
• Consider the future of podcasting, including the adoption of RSS 2.0 and blockchain integration.

Chapters

00:00

Introduction and Background

01:05

Getting into Podcasting

03:11

The Importance of Online Communities

04:07

Generating Revenue from Podcasting

05:34

Tips for Starting a Podcast

07:14

The Role of Sales in Podcasting

09:01

Building a Studio and Growing the Business

10:10

Economics of Podcasting

11:08

The Importance of Enjoying the Content

12:38

Tools and Software for Podcasting

14:17

Editing and Practicing Podcasting

15:14

The Future of Podcasting

30:49

The Future of Podcasting (Continued)