Advertising copy is full of numbers — prices, quantities, phone numbers, and more. But what if marketers have been using numbers wrong this whole time? Also: TikTok is coming for Google. Gemini is coming for free. And X decides to, essentially, unblock all your blocks.

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Today in Digital Marketing is hosted by Tod Maffin and produced by engageQ digital on the traditional territories of the Snuneymuxw First Nation on Vancouver Island, Canada. Associate producer: Steph Gunn.

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