The Agile Brand with Greg Kihlström®

By: The Agile Brand
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  • Summary

  • Don't miss a thing. Hear directly from leading brands and marketing technology platforms about the challenges and opportunities facing marketers today, from AI to building customer lifetime value as well as business value. The Agile Brand with Greg Kihlström® features executives and thought leaders from top brands and platforms discussing the trends driving the industry forward, like first-party data strategies, artificial intelligence, consumer data privacy, omnichannel customer experience, and more. The Agile Brand is hosted by Greg Kihlström, advisor and consultant to leading brands, speaker, entrepreneur, and best-selling author. It provides a fresh perspective on the continually evolving dynamic between brands and the audiences they serve.
    ©2019-2025 The Agile Brand, LLC
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Economics Marketing Marketing & Sales
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Episodes
  • #641: Creating brand-savvy AI and a marketer-first DXP with Dave O'Flanagan, CEO of Sitecore

    #641: Creating brand-savvy AI and a marketer-first DXP with Dave O'Flanagan, CEO of Sitecore
    Feb 21 2025
    As AI is reshaping how marketers create and deliver digital experiences, how do brands ensure that automation doesn’t strip away authenticity? Marketers are relying more on AI-powered tools, but can AI truly be brand-savvy and understand the nuances of a company’s voice and identity? Joining us today is Dave O’Flanagan, CEO of Sitecore, a global leader in digital experience software that powers the websites and digital experiences of some of the world’s biggest brands. And it’s always exciting when a platform we rely on unveils a few new and helpful features. Well, on Wednesday Sitecore announced over 250 new innovations for its platform, including AI-driven tools that help brands create, manage, and optimize their digital experiences. Today, we’re going to explore how AI is changing the game for marketers, content creators, and digital teams. Dave O'Flanagan is CEO at Sitecore. He is a successful product leader and entrepreneur with 20 years' experience building enterprise products in multiple industries including financial services, telecom and travel. Most recently he was CEO and Co-Founder of Boxever, before it was acquired by Sitecore, where he created a market-leading CDP and personalization platform that enabled global brands to transform their customer engagement using data and AI. Prior to founding Boxever, he led R&D at an airline e-commerce company delivering retail and merchandising solutions to some of the world’s leading airlines. Dave holds a BA in Mathematics and MSc in Computer Science from Trinity College Dublin, Ireland and is passionate about building high-performing teams that create products that delight customers. RESOURCES Sitecore: https://www.sitecore.com Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    41 mins
  • #640: Measuring the ROI on Out of Home with Jeremy Flynn from Clear Channel Outdoor

    #640: Measuring the ROI on Out of Home with Jeremy Flynn from Clear Channel Outdoor
    Feb 19 2025
    Is audience-targeting just for digital… and TV? In a privacy-conscious world, are there better, safer ways to reach your customers? Joining us today is Jeremy Flynn, Senior Vice President of Data Products & Strategy at Clear Channel Outdoor. Jeremy is at the forefront of innovating out-of-home (OOH) advertising, helping brands navigate modern marketing challenges by enhancing the value of their media investments. With a deep understanding of privacy-conscious solutions, audience targeting, and brand safety, Jeremy’s insights are vital for brands looking to thrive in today’s evolving ad environment. In his role, Jeremy, works closely with Clear Channel Outdoor’s sales leadership and marketing teams to develop innovative solutions and data products that help brands and advertisers plan, measure, and amplify their media investments. Jeremy is an integral part of Clear Channel’s RADAR Data Solutions team and can speak to how Clear Channel is solving modern marketing challenges by innovating OOH in an evolving environment so brands can understand and enhance the value of their media investment. RESOURCES Clear Channel Outdoor: https://clearchanneloutdoor.com/ Don't miss Medallia Experience 2025, March 24-26 in Las Vegas: Registration is now available: https://cvent.me/AmO1k0 Use code MEDEXP25 for $200 off registration Register now for HumanX 2025. This AI-focused event which brings some of the most forward-thinking minds in technology together. Register now with the code "HX25p_tab" for $250 off the regular price. Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    31 mins
  • #639: Multisapiens collaboration and the future of the workplace with Dr. Tatyana Mamut, Wayfound

    #639: Multisapiens collaboration and the future of the workplace with Dr. Tatyana Mamut, Wayfound
    Feb 17 2025
    As AI increasingly enters the workplace, are you leveraging its potential to augment your workforce, or are you at risk of being left behind in the era of multisapiens collaboration? Joining us today is Dr. Tatyana Mamut, Co-Founder and CEO of Wayfound, a company pioneering the integration of AI and human workforces. With a Ph.D. in Cultural Anthropology and extensive leadership experience at companies like Amazon, Salesforce, and IDEO, Tatyana brings a unique perspective on how AI can drive cultural shifts and redefine the future of work. At Wayfound, she’s leading the charge to make AI agents a seamless part of our workforces, enabling humans and machines to collaborate more effectively than ever before. Dr. Tatyana Mamut is the CEO and Co-Founder of Wayfound where she is driving the next frontier of workforces through AI management for a more seamless multisapiens workforce. Leveraging her Ph.D in Cultural Anthropology, Mamut brings a unique approach to innovating in technology to use AI as the singular largest force for cultural shifts and impacts in the next century. Prior to Wayfound, she led product development and design at Pendo, where she met her co-founder, Chad Burnette. She’s held other senior leadership roles at household tech names like Amazon, Salesforce, IDEO, and more. Wayfound is meeting the new era of the multisapiens workplace with innovative AI technology that helps monitor, coordinate and align priorities across various AI agents for streamlined systems that accomplish goals more autonomously and effectively. Wayfound is the most integral AI agent, trained to manage your other AI agents. RESOURCES Wayfound website: https://www.wayfound.ai/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
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    42 mins

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