Episodes

  • Creating Custom GPTs for Marketing Success with Brian Piper

    Creating Custom GPTs for Marketing Success with Brian Piper
    Jan 29 2025
    Want to supercharge your productivity with AI? My guest Brian Piper breaks down everything you need to know about creating custom GPTs. As an author, international keynote speaker, and host of the AI for U podcast, Brian shares practical insights on how businesses can leverage custom GPTs to streamline workflows, maintain brand consistency, and repurpose content effectively. And when he's not diving into AI, he's teaching wingsuit skydiving - talk about taking things to new heights! https://www.theagentsofchange.com/568
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    37 mins
  • Leverage Your Book as a Marketing Tool with Joe Pulizzi

    Leverage Your Book as a Marketing Tool with Joe Pulizzi
    Jan 22 2025
    Ever wonder why some business books seem to launch their authors into the stratosphere while others collect dust on Amazon? In this episode, I sat down with Joe Pulizzi, the godfather of content marketing, to unpack how you can leverage a book to drive your business forward. Joe shares his proven three-legged stool approach that turns your book into a marketing powerhouse, plus practical tips on how to write it without losing your mind in the process. https://www.theagentsofchange.com/567
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    36 mins
  • Using AI as a Strategic Marketing Partner with Liza Adams

    Using AI as a Strategic Marketing Partner with Liza Adams
    Jan 15 2025
    Curious about how AI can transform your marketing strategy? AI strategist Liza Adams shares her expertise on using AI as a thought partner to elevate marketing from tactical execution to strategic innovation. She explains her GRACE framework and teaches us how to balance AI’s potential with human insight, to uncover how AI can amplify the best of your business. https://www.theagentsofchange.com/566 Rich's article on How to Use AI for Content Creation: https://www.takeflyte.com/blog/high-quality-ai-content-creation
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    38 mins
  • Psychology-Driven Marketing Strategies with Rai Cornell

    Psychology-Driven Marketing Strategies with Rai Cornell
    Jan 8 2025
    Ever wonder why some marketing feels icky while other approaches just click? In this episode, I chat with Rai Cornell, a former counselor turned marketing strategist who brings a fresh perspective to demand generation. Drawing from her background in psychology and criminology, Rai shares how businesses can create marketing that actually makes people feel good while driving results. No manipulation required. https://www.theagentsofchange.com/565
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    26 mins
  • NLP Copywriting Tips to Boost Conversions with Nikki Rausch

    NLP Copywriting Tips to Boost Conversions with Nikki Rausch
    Jan 2 2025
    Ever notice how some copy just flows while other copy feels like it's fighting you every step of the way? This week on the podcast, I sat down with Nikki Rausch, CEO of Sales Maven, to discover how we can use NLP (neuro-linguistic programming) techniques to write more engaging copy that converts. Whether you're writing emails, social posts, or sales pages, Nikki shares actionable tips to help you connect with your readers and move them to action. https://www.theagentsofchange.com/564
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    32 mins
  • The Power of Niching Down in Business with Rachel Honeyman

    The Power of Niching Down in Business with Rachel Honeyman
    Dec 18 2024
    If you're struggling with being everything to everyone in your business (like I often do), this episode is going to be eye-opening. Rachel Honeyman, founder of HoneyBeBold, shares how she transformed her business by niching down to serve mission-driven female entrepreneurs. After 16 years in content marketing, Rachel discovered that focusing on a specific audience and service offering didn't limit her opportunities – it amplified them. https://www.theagentsofchange.com/563
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    27 mins
  • Generate Eye-Catching AI Graphics with Jeff Sieh

    Generate Eye-Catching AI Graphics with Jeff Sieh
    Dec 11 2024
    What if you could turn your creative visions into reality without hiring an expensive designer? That’s where AI tools like MidJourney and Ideogram come in. On this episode of The Agents of Change, I sit down with Jeff Sieh, a content creator, live streamer, and AI enthusiast, to explore how marketers and creators can use AI to craft stunning visuals and repurpose content more efficiently. Jeff’s insights into prompt engineering, style references, and blending tools will help you cut through the noise and stand out in a crowded feed. If you’ve ever struggled with getting the perfect image or want to better leverage AI in your marketing efforts, this episode is for you. https://www.theagentsofchange.com/562
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    39 mins
  • Crafting a Signature Story for Business Growth with Kris Jones

    Crafting a Signature Story for Business Growth with Kris Jones
    Dec 4 2024
    Crafting a signature story might sound like a daunting task, especially if you think storytelling isn’t your strength. But according to Kris Jones, it’s the most effective way to connect with your audience, build trust, and grow your business. In this episode, Kris shares her tried-and-true approach to creating a narrative where your customer is the hero and you’re the trusted guide. If you’ve ever wondered how to simplify your marketing while making it more memorable, this episode is a must-listen. https://www.theagentsofchange.com/561
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    27 mins